Organic traffic to the website increased by 1.40% in July compared to the previous month. The average session duration and pages per session also increased, indicating greater user engagement. While bounce rate decreased slightly, most traffic came from organic searches in India via desktop computers. The report analyzed keyword rankings, on-page optimizations, and off-page submission activities to further improve SEO performance.

1. SEO REPORT
1
st
JULY - 31
st
JULY 17

2. Summary and Website Analytics

3. Summary – Habitat Ventures
1
3
2
4
Pages/Sessions has increased by
1.40%
53.39% of users came from
Organic Traffic
Desktop Contributed more than
68% of traffic
Average Session Duration has
increased by 3.58%
5 6Bounce Rate has decreased by
4.28%
New Sessions has increased by
4.25%

4. Overview July-17
Sessions 1294
Users 961
Pageviews 3978
Pages / Session 3.07
Avg. Session Duration 0:03:21
Bounce Rate 39.18%
% New Sessions 66.31%
Key Takeaways:
 We have seen rise in number of avg duration and pages/session. This indicates the
actual engagement of visitor in real terms.
 Fall in bounce rate on July is a great sign for users in finding the website engaging.
Audience Overview

5. Website Analytics – Organic
Key Takeaways:
• More than 39% of traffic came from organic searches.
• Rise in % New Sessions always indicates that keywords are being optimised optimally.

6. Organic Analytics– Device Cateogry
Key Takeaways:
 Desktop holds the maximum traffic of 68.93% that is received on the website.
• We have to realise the importance of mobile traffic which is not far behind. All further
content should be therefore mobile-friendly in nature.

7. Key Takeaways:
 India holds more than 90% of the organic traffic received.
Organic Analytics– Country

8. Key Takeaways:
 Top 10 Cities from where Organic Traffic came to the website
Organic Analytics– States

9. Key Takeaways:
 TotaI number of organic New Vs Returning Visitors were 66.31% and 33.69%
respectively.
Organic Analytics– New V Returning

10. Key Takeaways:
 Segments of total session duration from organic traffic
Organic Analytics– Session Duration

11. Key Takeaways:
 Page Depth analysis
Organic Analytics– Page Depth

12. Key Takeaways:
 Total Referral traffic was more than 123 for the month
Referral Analytics

13. Key Takeaways:
 Referral taffic received on desktop is the highest
Referral Analytics- Device Category

14. Key Takeaways:
 India received more than 62% of referral traffic
Referral Analytics- Country

15. Key Takeaways:
 Total No. of referral new v returning are 102 and 68 sessions respectively.
Referral Analytics- New V Returning

16. Key Takeaways:
 Referral Traffic analysis shows max page views for duration between 601-1800
secs
Referral Analytics- Session Duration

17. Key Takeaways:
 Referral Traffic analysis for page depth
Referral Analytics- Page Depth

18. Keyword Ranking Analysis

19. Keyword Ranking Analysis
SUMMARY
Google.co.in Google.co.in
June
(No of Keywords)
July
(No of Keywords)
Rankings between 1 to 10 3 3
Rankings between 11 to 20 3 3
Rankings between 21 to 50 3 3
Key Takeaways:
 We are constantly trying to optimise keywords which can bring as much traffic as possible to the
website.
 Overall, we have helped in bringing 3 more keywords to first page.

20. Keyword Ranking Summary
Sr. No Keywords 1
st
Aug 1
st
July
1 Builders in Bangalore 37 37
2 New Projects in Bangalore 17 24
3 Upcoming projects in Bangalore NA 48
4 Residential Apartments in
Bangalore
55 72
5 2&3 bhk apartments for sale in
whitefield bangalore
3 4
6 Apartments for sale in Whitefield 20 21
7 3 bhk apartments in bannerghatta
road
17 20
8 2&3 bhk luxury apartments in
whitefield bangalore
1 2
9 2&3 bhk apartments in hoodi circle
bangalore
1 3

21. On Page Activities

22. On-Page Activities: Examples
On Page Optimisation was done on the following 3 URLs.
1) http://www.habitatventures.com/aura-apartments-in-bannerghatta-road
2) http://www.habitatventures.com/eden-heights-apartments-in-whitefield
3) http://www.habitatventures.com

23. On-Page Activities: Examples
1)

24. On-Page Activities: Examples
2)

25. On-Page Activities: Examples
3)
Key Takeaways:
 Changing On-Page strategies has helped to optimise the keywords more effectively
and efficiently.
 Due to proper optimisation we were able to bring keywords on 3 keywords on 1
st
Page.

26. Off Page Activities

27. Off-Page Activities: Mix Submission
1)
x
1) http://abortiveyouth5179.soup.io/post/627210328/RESIDENTIAL-APARTMENTS-IN-CHENNAI-Related-Artic
2) http://www.blackplanet.com/your_page/blog/view_posting.html?pid=7850357&profile_id=91348315&profile_
=derek1shields31&user_id=91348315&username=derek1shields31
3) http://www.getjealous.com/vengefulportrai1/journal/5675811/residential-apartments-in-chennai-relate.html
4) http://testednurture7356.soup.io/post/627210487/RESIDENTIAL-APARTMENTS-IN-CHENNAI-Related-Artic
5) https://penzu.com/p/5074d8dc
6) https://penzu.com/p/62f80356
7) http://robyn6gill29.soup.io/post/627210756/RESIDENTIAL-APARTMENTS-IN-CHENNAI-Related-Articles
8) http://www.purevolume.com/listeners/hallie3tucker6/posts/6673137/RESIDENTIAL+APARTMENTS+IN+CHE
I+Related+Articles
9) http://issuu.com/mindlessenginee35/docs/brigade_millennium-975
10) http://issuu.com/unbecominghacie4/docs/brigade_millennium-493

28. Off-Page Activities: Mix Submission
2)
11) http://issuu.com/vacuousvoucher678/docs/residential_property_market_of_hyde
12) https://penzu.com/p/dc7aa2c5
13) http://www.purevolume.com/listeners/quickestafterli75/posts/6673142/Residential+Property+Market+Of+Hy
ad
14) http://www.blackplanet.com/your_page/blog/view_posting.html?pid=7850418&profile_id=91732311&profile_
e=pumpedtemptatio6&user_id=91732311&username=pumpedtemptatio6
15) http://www.purevolume.com/listeners/stimulatingmuse55/posts/6673146/Residential+Property+Market+Of+
rabad
16)http://www.purevolume.com/listeners/solomononrmyvhkwx/posts/6673148/RESIDENTIAL+APARTMENTS+
HENNAI+Related+Articles
17) http://www.purevolume.com/listeners/legalbackpack1941/posts/6673149/RESIDENTIAL+APARTMENTS+
HENNAI+Related+Articles
18) https://penzu.com/p/a59b5b87
19) http://www.blackplanet.com/your_page/blog/view_posting.html?pid=7850426&profile_id=91736315&profile
e=cooleyxlpgjymenm&user_id=91736315&username=cooleyxlpgjymenm
20) https://obrienjnzpgudibt.skyrock.com/3297872302-Residential-Property-Market-Of-Hyderabad.html

29. Off-Page Activities: Mix Submission
3) 21) http://www.blackplanet.com/your_page/blog/view_posting.html?pid=7850428&profile_id=91350337&profile
e=jacobbarrett9&user_id=91350337&username=jacobbarrett9
22) https://app.box.com/s/jufad28tm5lgno7psnznmr8lnxg9qad0
23) http://issuu.com/purplekismet1421/docs/brigade_millennium-487
24) http://issuu.com/lorene7meadows9/docs/brigade_millennium-358
25) https://www.4shared.com/s/f2NcwqmC2ei
26) https://penzu.com/p/3d557e56
27) http://dana6warner9.soup.io/post/627211324/Brigade-Millennium
28)http://www.purevolume.com/listeners/raspyassistant439/posts/6673161/Brigade+Millennium
29) http://raquel0ramos6.soup.io/post/627211355/RESIDENTIAL-APARTMENTS-IN-CHENNAI-Related-Article
30) https://app.box.com/s/ge3p6artcteq32k7jsd9bzlwdlcn0z4u
31) http://megan4mckinney49.soup.io/post/627211384/RESIDENTIAL-APARTMENTS-IN-CHENNAI-Related-A
32) https://penzu.com/p/edafb90c

30. Glossary
Sessions
Total number of Sessions within the date range. A session is the period time a user isactively
engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce,
etc.) is associated with a session.
Users
Users that have had at least one session within the selected date range. Includes both newand
returning users.
Page views
Page views is the total number of pages viewed. Repeated views of a single page arecounted.
Pages / Session
Pages/Session (Average Page Depth) is the average number of pages viewed during asession.
Repeated views of a single page are counted.
Avg. Session Duration
The average length of a Session.
Bounce Rate
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left yoursite
from the entrance page without interacting with the page).
% New Sessions
An estimate of the percentage of first time visits.

31. Glossary
Organic Search Traffic
These are generated when a user searches for site related queries on search engines likeGoogle,
Yahoo, MSN, etc. and your website is shown as one of the search results. The user then
clicks on the link & lands on the website.
Referral Traffic
The other websites which has link to your website such as news websites, press releases,
directories, blog and the likes.
Direct Traffic
Those who land on the site directly by typing the website URL or via bookmark. Generallythey
are termed as No referrers.
Visits from Top Search Engines
These are generated when a user searches for site related queries on search engines likeGoogle,Bing, Yahoo, etc. and your website is shown as one of the search results. The user thenclicks on the link & lands on the website.
Not Set
(Not set) is a placeholder name that Analytics uses when it hasn't received any informationfor
the dimension you have selected.
Not Provided
When SSL search is employed, Keyword will have the value (not provided). Analytics willgenerally show a keyword of (not provided) because all Google searches are secured viaSSL, and search queries are not exposed.