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1. SEO REPORT JULY 2017

2. An Overall Picture
• Executive Summary
• Website Analytic
 Organic Searches
 Device Cateogry
 Audience Overview
 Engagement Overview
• Keywords Ranking Analysis
 Keywords Ranking Summary
 New 1
s
Page Keywords
• Robots.txt
• Glossary

3. Summary and Website Analytics

4. Summary – PharmEasy
1
3
2
4
Total Sessions for June has
increased by 6.62%
34.74% of users came from
Organic Traffic
Mobile Contributed more than
60.17% of traffic
Users increased by 6.17%
5 6Page Views has been increased
by 6.06%
Average Session Duration has
increased by 4.66%

5. Website Analytics – Organic
Key Takeaways:
• More than 34% of traffic came from organic searches.
• Rise in organic traffic always indicates that keywords are optimised optimally.
• %New Sessions for organic traffic refers to targeting unique visitors each time.

6. Website Analytics– Device Cateogry
Key Takeaways:
 Mobile holds the maximum traffic of 60.17% that is received on the website. All further
content should be therefore mobile-friendly in nature.
• Notice desktop percentage of new sessions which is not far behind.

7. Engagement from Different Devices
Sessions New Users Bounce Rate Duration
Sl. No. Category
July-17 July-17 July-17 July-17
1 Mobile 41032 30655 82.98% 0:00:57
2 Desktop 26291 20594 88.17% 0:00:44
3 Tablet 875 610 83.09% 0:01:20
Key Takeaways:
 Maximum number of users visits website is through mobile devices.
 It is also noticed that the bounce rate of the users who came from tablet devices were
less than the users came from mobile and tablet devices.

8. Audience Overview
Overview July-17
Sessions 68198
Users 54791
Pageviews 83083
Pages / Session 1.22
Avg. Session Duration 0:00:52
Bounce Rate 84.98%
% New Sessions 76.02%
Key Takeaways:
 We have seen rise in number of users and pageviews. This indicates the actual
engagement of visitor in real terms.

9. Keyword Ranking Analysis

10. Keyword Rankings Summary
Key Takeaways:
 Anything above the diffculty level of 40 is always difficult to get a good rank on the
search engines.
 Our constant effort for optimisation has helped to rank some of the keywords on 1
st
page of Google.

11. Keyword Ranking Summary
Sr. No Keywords 1
st
Aug
1 medicine home delivery 1
2 buy medicine online 3
3 get medicine online 2
4 online medicine delivery 4
5 home delivery of medicines 4
6 medicine delivery at home 3
7 order medicines online 1
8 online medicine purchase 2
9 online medicine purchase in india 6

12. Glossary
Sessions
Total number of Sessions within the date range. A session is the period time a user isactively
engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce,
etc.) is associated with a session.
Users
Users that have had at least one session within the selected date range. Includes both newand
returning users.
Page views
Page views is the total number of pages viewed. Repeated views of a single page arecounted.
Pages / Session
Pages/Session (Average Page Depth) is the average number of pages viewed during asession.
Repeated views of a single page are counted.
Avg. Session Duration
The average length of a Session.
Bounce Rate
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left yoursite
from the entrance page without interacting with the page).
% New Sessions
An estimate of the percentage of first time visits.

13. Glossary
Organic Search Traffic
These are generated when a user searches for site related queries on search engines likeGoogle,
Yahoo, MSN, etc. and your website is shown as one of the search results. The user then
clicks on the link & lands on the website.
Referral Traffic
The other websites which has link to your website such as news websites, press releases,
directories, blog and the likes.
Direct Traffic
Those who land on the site directly by typing the website URL or via bookmark. Generallythey
are termed as No referrers.
Visits from Top Search Engines
These are generated when a user searches for site related queries on search engines likeGoogle,Bing, Yahoo, etc. and your website is shown as one of the search results. The user thenclicks on the link & lands on the website.
Not Set
(Not set) is a placeholder name that Analytics uses when it hasn't received any informationfor
the dimension you have selected.
Not Provided
When SSL search is employed, Keyword will have the value (not provided). Analytics willgenerally show a keyword of (not provided) because all Google searches are secured viaSSL, and search queries are not exposed.