Consumer rights include the right to safety, choice, and being informed about product details. Consumers should be aware of exploitation risks, such as being undercharged or sold defective goods. Various laws protect consumers, including those governing food adulteration, weights and measures, trademarks, and competition. To exercise their rights, consumers should gather information on quality, price, and standards before purchasing. They should also be wary of misleading ads and discourage unfair market practices.

3. What a consumer (customer) Expects
V Satisfaction
Trust
positive
Conviction
Loyalty
Commitment
Feeling
Experience

4. Introduction-
The definition of Consumer right is 'the right to have
information about the quality, potency, quantity, purity,
price and standard of goods or services', as it may be
the case, but the consumer is to be protected against
any unfair practices of trade. It is very essential for the
consumers to know these rights.

5. Consumer rights
Consumer rights are a set of rights governed by the law that gives allows customers to have the
necessary information about goods and services while purchasing. Similarly, consumer
responsibilities indicate that customers have a specific responsibility towards the society and other
consumers and help them to fight against the unfair practice or at least be aware of it. These rights
and responsibilities are registered under the Consumer Protection Act 1986.
Consumer Rights:- Right to Safety - Before buying, a consumer can insist on the quality and
guarantee of the goods. They should ideally purchase a certified product like ISI or AGMARK. Right
to Choose- Consumer should have the right to choose from a variety of goods and in a competitive
price Right to be informed- The buyers should be informed with all the necessary details of the
product, make her/him act wise, and change the buying decision. Right to Consumer Education-
Consumer should be aware of his/her rights and avoid exploitation. Ignorance can cost them more.
Right to be heard- This means the consumer will get due attention to express their grievances at a
suitable forum.

6. CONSUMER
RIGHTS

7. Consumer exploitation refers to the act of cheating the
buyers and taking advantage from them this occurs because
of limited information about the product such as guarantee
and terms of purchase illiterate consumers are especially
more vulnerable they are likely to be cheated into paying
more or even purchasing a counterfeit product exploitation in
the marketplace happens in various ways :-
Shopkeepers wait less than what they should.
Traders at charges that were not mentioned before.
Shopkeepers sell adulterated or defective goods.

8. 1. The Sales of Goods Act 1930 (protection against false products)
2. The Essential Commodities Act 1955 (control production, distribution of essential
items)
3. The Essential Commodities Act 1955 (control production, distribution of essential
items)
4. The Prevention of Food Adulteration Act 1954 (check adulteration and ensures purity)
5. The Standard of Weights and Measurements Act 2976 (protection against malpractices-
underweight, undermeasure)
6. The Trade Mark Act 1999 (prevents use of fraudulent marks on products)
7. The Competition Act 2002 (healthy competition and protect consumers)
8. The Bureau of Indian Standard Act 1986 (provide special marks for quality standards)

9. Consumer must know and exercise his rights.
He should gather full information on quality, quantity, utility, price etc. of goods or services.
Consumer must look for quality marks like ISI mark, Agar, ISO, Wool Mark, etc.
Consumer must get a proof in form of a bill of his/her purchase.
Consumer must be aware of misleading advertisements.
Consumer must be informed about all varieties and options available to choose.
Consumer must discourage black marketing, hoardings etc.
Consumer must use products safely and wisely.
Consumer must be aware about the thought of ‘healthy environment’.