2. Acknowledgement
I would like to express my special thanks to
my teacher who gave this golden
opportunity to do this wonderful project on
the topic ‘Consumer Awareness’ which also
helped me doing a lot of research and I
came to know about so many new things
about this particular topic. Secondly I would
also like to thank my parents and my few
friends who helped me a lot in finalizing this
project within a limited time…
3. Certificate
This is to certify that DEV of Class 10th
has successfully completed the project
file on Consumer Awareness in special
reference to the teacher as per the
guidelines of CBSE.
It is to further certify that the project is
individual and bonafied work of the
candidate…
Teacher
4. Who is a Consumer??
Any individual who purchase products or services for his
personal use and not for manufacturing or resale is called a
consumer. A consumer is one who is the decision maker
whether or not to buy an item at the store or someone who is
influenced by advertisement and marketing. Every time
someone goes to a store and buys a shirt, toy, beverage or
anything else, they make a decision as a consumer. Consumer
refers to any person who purchases some goods for a
consideration that has been either paid or promised to pay or
partially paid and partially promised
5. Consumer Exploitation
Consumer exploitation is a situation in which a consumer is
cheated or given false information by the producer. Large
companies with huge wealth, power and reach can
manipulate the market in various ways. Consumers are
cheated by the manufacture by the following ways
6. 1. High Prices
Traders can change a price higher
than the price prevailing in the
market because of the ignorance and
urgency of the customer
7. 2. Underweight and Under
measurement
By their cleverness traders scoop so
low that they cheat the consumer by
restarting to underweight and under
measurement tactics.
8. 3. Sub standard quality
Some traders sell substandard quality
to the consumer. Now a days markets
are full of duplicate products
9. 4. Adulteration and impure
products
In edible items such as oil, ghee and spices
adulteration is made in order to earn profits
10. 5. Lack of Safety Devices
Some producers try to produce
things of poor quality without caring
for the standard safeguard norms
11. Introduction
Consumer Awareness is an act of making sure the buyer or
consumer is aware of the information about product, goals,
services, and consumer rights. Consumer awareness is
important so that buyer can take the right decision and
make the right choice. Consumer have the right to
information, right to choose, right to safety, right to
consumer education, right to seek redressal.
In the current trend of marketing, the consumer is a
lifeblood of all it’s functioning. The market gets shrewd and
sometimes the consumer has to suffer the burnt of it.
Therefore consumer protection is an act of providing
consumers with complete information about the goals,
services and their rights. Consumer awareness is very
important as they invest their time and money in marketing
activities and they have a right to transparent information
12. Misleading advertisement, unsafe products, overcharging
and unweighing and other malpractices are performed by
unscrupulous businessmen. Consumer awareness is an act of
saving consumers from such delinquencies.
“Jago Grahak Jago” (Wake up, customers!) is a consumer
awareness program launched by the department of food
under the government of India. This program will help Indian
consumers to know about their consumer rights and also
about duties as consumer.
13. Need of Making Consumer
Aware
It has been observed very after that a consumer does
not get right goods and services. He is charged a very
high price or adulterated or low quality goods are sold
to him. Therefore it is necessary to make him aware.
Following facts classify the need of making consumer
aware.
•To achieve maximum satisfaction: the income of
every individual is limited. He wants to buy maximum
goods and services with his income. He gets full
satisfaction only by this limited adjustment. Therefore
it is necessary that he should not be cheated in any
way. Far this he should be made aware.
14. •Protection against exploitation: Producers and sellers
exploit the consumers in many ways as
underweighting, taking more price than the market
price, selling duplicate goods etc. Large companies
through their advertisement also mislead the
consumers. Consumer awareness shields them from
the exploitation by producers and sellers.
•Control over consumption of harmful goods: There
are several such goods available in market which cause
harm to some consumers. For example we can take
goods like cigarette, tobacco, liquor, etc. The consumer
education and awareness motivate people not to
purchase such goods which are very harmful for them
15. •Motivation for saving: The awareness controls
people from wastage of money and extravagancy and
inspire them to take right decision. Such consumers
are not attracted by sale, free gifts attractive packing
etc., due to which people can use their income in a
right way and can save money.
•Knowledge regarding solution of problems: The
consumers are cheated due to illiteracy innocence and
lack of information. Therefore it becomes necessary
that the information about their rights should be
provided to them so that they cannot be cheated by
producers and sellers. Through consumers awareness
they are also made known to the proceedings of laws
so that they can solve their problems.
16. Consumer Protection
Act
The consumer protection act, implemented in 1986,
gives easy fast compensation to consumer grievances.
It safeguards and encourages consumers to speak
against insufficiency and flows in goods and services. If
traders and manufacturers practice any illegal trade
this act protects their as a consumer.
This protection act covers all goods and services of all
public, private or cooperate sectors except those
exempted by the central government. The act provides
a platform far a consumer where they can file their
complaint, and the forum takes action against the
concerned supplier and compensation is granted to
the consumer for the hassle he/she has encountered.
17. Consumer Protection Act
1986
•The consumer protection act 1986 (COPRA) was an
act of the Parliament of India encacted in 1986 to
protect the interest of consumers in India.
•The above act was passed in the Assembly in October
1986
•Consumer Protection Act 1986 came into force on
December 24, 1986
•The above act was replaced by the consumer
protection act, 2019
18. Consumer Protection Act
2019
•The consumer protection Bill 2019 was introduced in
the Lok Sabha on 8 July 2019
•The above bill was introduced in the Parliament by
the Ministry of consumer Affairs food and Public
Distribution.
•The consumer protection act 2019 came into effect by
20 July 2020
•As the provision given in the consumer protection act,
2019 it is compulsory for every e commerce entity to
display the country of origin.
19. Jago Grahak Jago
“Jago Grahak Jago” (Wake up, customers!) is a
consumer awareness program launched by the
department of food under the government of India in
2005.
As part of this initiative the government has used
channels to create consumer awareness through
printing, media advertisements, pesters, audio
campaigns and video campaigns for consumer
information and education about initiatives like the
Insurance Ombudsman channel. This program will help
Indian consumers to know about their consumers
rights and also about duties as consumers.
20. Fight For Your Rights
Always Buy Product Mark Items Always see expiring on Manufacturer date
Always take bill of every item
Do prefer branded items
Do bargaining on MRP
If require complain consumer court
Do not give more than MRP
Make complaint for genuine grievances
21. Consumer Rights Day
The consumer movement marks 15th March with world
consumer right day every year as a means of raising global
awareness about consumer rights and needs celebrating the
day is a chance to demand that the rights of all consumers
are respected and protected and to protect against market
abuses and social injustices which undermine those rights.
World consumer rights day was inspired by president John F
Kennedy who sent a special message to the US congress on
15th March 1962 in which he formally addressed the issue of
the consumer rights. He was the first world leader to do so.
The consumer movement first marked that date in 1983 and
now uses the day every year to mobilize action on important
issues and campaigns
22. National Consumer
Helpline
National Consumer Helpline has been set up by
ministry of Consumer affairs, Government of India
•Complaints can be registered online through the
official website care.nic.in
•Complaints can also be registered through National
toll free number 1800114000 or 14404 or SMS can be
sent by mentioning the name and city which help the
consumers from exploitation and also make them
aware
