Everything You Need to Know About Press Releases

By `Press Release Power`
Email - shalabh.mishra@gmail.com

• Also called news releases
• Newspaper-style stories disseminated to
journalists (and sometimes others) by
groups with news or other information
they want to convey to broader
audiences
• Sometimes published as is (especially by
smaller media)
• Often starting points for stories in the
media

• Definition
• Advantages
• An example
• Tips for
• Preparing
• Disseminating
• Using
• Discussion: putting it into practice

• Can efficiently disseminate information simultaneously
to many members of the media
• Can help ensure that coverage is accurate
• Can increase the likelihood that desired aspects of the
subject are emphasized
Advantages of Press Releases
for Those Issuing Them

• Make it easy to be aware of
potentially newsworthy
items
• Can be an efficient source
of reliable information on
topics
• Note: News releases are
sometimes termed
“information subsidies”.

• “Old drugs find new target
for treating brain tumor”,
released by University of
California, San Diego, 18
November 2011

• Have the release resemble a newspaper story.
• Keep the release relatively short.
• Include an informative headline.
• Provide a release date.
• List one or more contact people.
• Present the main point immediately; then provide details.
(Use “inverted pyramid format”.)

• If you are trying to promote your institution, mention it
early (and perhaps repeatedly) in the article.
• Remember to include the 5Ws and an H.
• Include some quotes. Ideally, place at least one of them
early in the release.
• Write the release in simple, readable language.
• Do not exaggerate.

• Consider providing (or offering access to)
• Photos
• Other graphics
• Video clips
• Audio clips

• Issue a news release only if the subject seems truly
newsworthy.
• Try to schedule the release for a time when little else is
happening in the news.
• Make the news release available through reporters’
preferred channels (for example, by e-mail and online).
(more)

• Consider posting the news release on both your website
and one or more central sites used by reporters.
• Perhaps alert reporters who seem especially likely to be
interested.
• Make sure that the contact person(s) and others whom
reporters might well want to contact are available.
• Monitor use of the release.

• Regularly check websites that often contain news
releases of interest.
• Sign up for media lists of institutions often issuing news
releases of interest.
• Double-check information from news releases.
• Don’t base all stories on news releases. Also show
initiative in coming up with story ideas. (Not everything
important has a release.)

• In general, use news releases only as starting points.
• Consider what is missing—and obtain it. For example, provide
broader context.
• If the news release is based on a journal article, obtain and read
the journal article.
• Do interviews, including with outside experts.
• Consider using news releases as starting points for stories on
broader topics or trends.

• General questions, comments, and
suggestions
• Your experience writing or using
news releases; suggestions based
on that experience
• Things you might do differently in
the future

Website - www.pressreleasepower.com
Skype - shalabh.mishra
Telegram - shalabhmishra
Whatsapp - +919212306116
Email - shalabh.mishra@gmail.com
Mobile -9212306116, 8860646116

Everything You Need to Know About Press Releases

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