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1. Writing and
Using Press
Releases
Services
Website - www.pressreleasepower.com

2. Overview: Writing and Using
Press Releases
– Definition
– Advantages
– An example
– Tips for
Preparing
Disseminating
Using
– Putting it into practice
Website - www.pressreleasepower.com

3. Press Releases
– Also called news releases
– Newspaper-style stories disseminated to journalists (and
sometimes others) by groups with news or other
information they want to convey to broader audiences
– Sometimes published as is (especially by smaller media)
– Often starting points for stories in the media
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4. Advantages of News Releases
for Those Issuing Them
– Can efficiently disseminate
information simultaneously to
many members of the media
– Can help ensure that coverage
is accurate
– Can increase the likelihood that
desired aspects of the subject
are emphasized
Website-www.pressreleasepower.com

5. Advantages of News Releases
for Those Receiving Them
– Make it easy to be aware
of potentially
newsworthy items
– Can be an efficient source
of reliable information on
topics
– Note: News releases are
sometimes termed
“information subsidies”.
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6. An Example
– “Old drugs find new target for treating brain tumor”, released
by University of California, San Diego, 18 November 2011
– Identified through Press Release Power
www.pressreleasepower.com a good source of examples of
news releases
Website-www.pressreleasepower.com

7. Advice: Writing a News
Release
– Have the release resemble a newspaper story.
– Keep the release relatively short.
– Include an informative headline.
– Provide a release date.
– List one or more contact people.
– Present the main point immediately; then provide details.
(Use “inverted pyramid format”.)
Website-www.pressreleasepower.com

8. Writing a News Release
– Consider providing (or offering access to)
– Photos
– Other graphics
– Video clips
– Audio clips
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9. Writing a News Release
– If you are trying to promote your institution, mention it
early (and perhaps repeatedly) in the article.
– Remember to include the 5 Ws and an H.
– Include some quotes. Ideally, place at least one of them
early in the release.
– Write the release in simple, readable language.
– Do not exaggerate.
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10. Disseminating a News
Release
– Issue a news release only if
the subject seems truly
newsworthy.
– Try to schedule the release
for a time when little else is
happening in the news.
– Make the news release
available through reporters’
preferred channels (for
example, by e-mail and
online).
Website-www.pressreleasepower.com

11. Disseminating
Releases
– Consider posting the news release on both your website
and one or more central sites used by reporters.
– Perhaps alert reporters who seem especially likely to be
interested.
– Make sure that the contact person(s) and others whom
reporters might well want to contact are available.
– Monitor use of the release.
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12. Using News Releases:
Guidance for Reporters
– Regularly check websites that often contain news releases
of interest.
– Sign up for media lists of institutions often issuing news
releases of interest.
– Double-check information from news releases.
– Don’t base all stories on news releases. Also show initiative
in coming up with story ideas. (Not everything important
has a release.)
Website-www.pressreleasepower.com

13. Using News Releases
– In general, use news releases only as starting points.
– Consider what is missing—and obtain it. For example, provide
broader context.
– If the news release is based on a journal article, obtain and
read the journal article.
– Do interviews, including with outside experts.
– Consider using news releases as starting points for stories on
broader topics or trends.
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14. Discussion: Putting It
Into Practice
– General questions, comments, and suggestions
– Your experience writing or using news releases; suggestions
based on that experience
– Things you might do differently in the future
Website-www.pressreleasepower.com

15. Contact Us
Website - www.pressreleasepower.com
Skype - shalabh.mishra
Telegram - shalabhmishra
Whatsapp - +919212306116
Email - shalabh.mishra@gmail.com
Mobile -9212306116, 8860646116