A short presentation given by International Whiskey Writer Stuart McNamara in Q1 2018 on a viable Irish Whiskey Tourism and Irish Whiskey Digital Marketing Model to support Irish Whiskey Tourism in Dublin and Ireland.The model details how an Irish Whiskey Trail, Dublin Whiskey Trail, Regional Irish Whiskey Trails and a Global Irish Whiskey Pub Trail can be used to market Ireland and Irish Whiskey Tourism. Contact Stuart for further details or for details on advertising opportunities.
2. Irish Whiskey Tourism – A Force Multiplier
• Since the last conference…..
• My BBC Radio 4 interview on Irish
Whiskey Tourism –Aug 17.
• €6 Billion spent each year by
tourists visiting Ireland.
• 30% of this (€2 Bn) spent on
Food and Drink.
• Pre interview research response
from Govt agencies tasked.
• Missed Opportunities.
• Need for Action Now.
• So…………..
3. IrishWhiskey.Com and Irish Whiskey Tourism
• Parent Website
IrishWhiskey.com
• Localised International Irish
Whiskey Websites.
• Irish Whiskey Tourism Sites,
Guides and Apps
• National Irish Whiskey Trail
• Regional Irish Whiskey Trails
• International Irish Whiskey
Pub Trail
• Irish Whiskey Day 3 March
• The Pooka Whiskey Scale
• Irish Whiskey Social Media.
• Irish Whiskey Pod
5. Irish Whiskey.Com - A Voice for Irish Whiskey
• The Best Possible Web Domain
for Irish Whiskey.
• No Advertising.
• All Whiskeys are Equal.
• Independent Articles by Staff
and Guest Bloggers.
• The Best Irish Whiskey Website
in the World.
6. IrishWhiskey.Fr - Localised French Voice for Irish Whiskey
• Top French Domain for Irish
Whiskey.
• All content written by our
Native French Speaking
Whiskey Blogger and
Editor.
• Irish Whiskey from a French
Perspective.
• All IrishWhiskey.Com
content carried in French.
• Original French Language
Irish Whiskey Articles.
• Scaleable Model.
8. Irish Whiskey Trail Smart Phone Guide
• 25 Best Irish Whiskey Tourism Venues
on Island of Ireland. WhiskeyTrail.ie
• Invitation Only.
• Annual Awards each 3rd March – Irish
Whiskey Day.
• Free Venue and Event Listings.
• Search by
• Venue Type.
• Location (Google Maps).
• Whiskey Brands Served.
• Profile Pages for Whiskey Brands.
• Profile Page for all Whiskeys
Listed.(Token Fee).
• News and Reviews for each Irish
Whiskey Brand.
• Free listing on all Irish Whiskey Trails.
• Free Social Media Promotion.
9. Irish Whiskey Way Tourism Smart Phone Guide
• The Best Irish Whiskey Tourism
Venues on The Atlantic Coast of
Ireland. IrishWhiskeyWay.com
• Free Listings for Irish Whiskey Trail
“Awardees”.
• Search by
• Venue Type.
• Location (Google Maps).
• Whiskey Brands Served.
• Profile Page for Each Whiskey
Company.
• Profile Page for all Whiskey
Listed (Token Fee).
• News and Reviews for Irish
Whiskey Brands.
10. Irish Whiskey.Pub
Global Irish Whiskey Tourism Smart Phone Guide
• Any Pub in the World Supporting Irish
Whiskey.
• Brand Ambassador Nominated.
• Free Venue and Event Listings.
• Search by
• Venue Type.
• Location (Google Maps).
• Whiskey Brands Served.
• Free Profile Page for Each Whiskey
Company.
• Profile Page for all Whiskeys Listed
(Token Fee).
• News and Reviews for each Irish
Whiskey Brand.
• Unique Searchable Global Database
of Irish Whiskey Venues.
11. The Pooka Whiskey Scale for Beginners
• An easy to understand Whiskey
Beginners Road Map. Pooka.ie
• Pooka 1- Assists Irish Whiskey Beginners
to explore Entry Level Every Day
Whiskeys.
• Pooka 2 - Then brings then to the next
Level- Special Irish Whiskey.
• Pooka 3 - Premium Irish Whiskey.
• Pooka 4 - Super Premium Irish Whiskey.
• Pooka 5 - Hyper Premium Irish Whiskey.
• Journey follows Pot Still, Single Malt,
Single Grain and Blended Hand Rails.
• Builds a Global Irish Whiskey Tribe.
• Converts Casual Whiskey Buyers to Life-
Long Irish Whiskey Aficionados.
12. IrishWhiskey.Pod – The Irish Whiskey Podcast
• Monthly Irish Whiskey Podcast by
Stuart McNamara – Editor Irish
Whiskey.com.
• No.1 for “Whiskey” and No 2 for
“Whisky” on iTunes Podcast Charts
• Global Audience.
• Show frequency may increase in
time.
• Available for download and
listening on iTunes, Google Play
and of course at
IrishWhiskeyPod.com.
14. Think also about Irish Distilled – Just a Thought!
• Many new Irish Whiskey
Distilleries are making Gin,
Vodka and Poitin to buffer
Cash Flow for the first 3-6
Years.
• Unexpected Success of Irish
Craft Gin, Vodka and Poitín.
• High Quality, Innovative
Products.
• IrishDistilled.Com Tourism
Guide ?