The document proposes Mackmyra Whisky Tours, which would take patrons to Mackmyra distillery in Sweden to learn about whisky production and create their own cask. While there, patrons could also visit other Scandinavian locations. The proposal outlines plans to market the tours through a website, social media, whisky events, and partnerships with distributors to introduce the tours and Mackmyra whisky to the US market. Patrons would name and customize their cask, choosing the whisky and aging time. Proposed tour types include archipelago, midnight sun, and northern lights tours at different times of year.

1. Mackmyra Whisky Tours
Presented by
Carolyn D. Guniss
CDG Agency
Carolynguniss.com
0768-914794 or 305-709-7856

2. The Concept
• Mackmyra Swedish
Whisky will take people
who want to create their
personal cask of whisky
to its distillery in Gavle,
Sweden. There, patrons
can learn about the
process of creating
Mackmyra whisky,
everything from the
grains to the wood used
to age the whisky.

3. The Concept
• While in Scandinavia,
patrons can continue
their visit to places
such as the Northern
Lights or the Ice Hotel
in Winter, or they can
golf under the
midnight sun or visit
one or more of
Sweden’s many
islands.

4. Mackmyra Whisky Tours
and the US Market
DIGITAL WORLD
• Create and introduce
www.mackmyrawhiskytours.com
• Create and introduce
facebook.com/mackmyrawhiskytours
• Create and introduce
twitter.com/mackmyrawhiskytours

5. Digital World Continued
• Have these pages listed on Swedish travel and tourism
sites, such as www.visitsweden.com
• Link the new pages to Mackmyra Svensk Whisky web
and facebook pages
• Offer to write an editorial about Gavle and Mackmyra for
www.visitsweden.com
• Write and distribute press releases about Gavle and
Mackmyra to whisky groups, spirits publications and
travel magazines

6. Mackmyra Whisky Tours
and the US Market
OFFLINE WORLD
• Have whisky-tasting events with key whisky clients and
introduce Mackmyra Whisky Tours
• Host Whisky-paring meals (paid for by 20 attendees)
with a presentation about Mackmyra Whisky Tours
• Get the whisky distributed and sold by a large regional or
national company such as Southern Wine and Spirits
(regional) www.southernwine.com or Total Wine and
More (national) www.totalwine.com.

7. The Cask
• You name it
• You choose the whisky
• You choose how long it
ages
• 50 drinks of premium
Mackmyra Swedish
Whisky per cask

8. The Tours
• Archipelago Tours
from May to August
• Midnight Sun Tours
from May to July
• Northern Lights Tours
from September to
March

9. Why?
A Whisky
for you
who live
life less
ordinary

10. CDG Agency
Founded by Carolyn D. Guniss in 2008, CDG
Agency is a full-service multimedia company.
Carolyn has been a reporter and editor since 1993.
She has taught and trained award-winning
journalists. Most importantly though, she is a
master at seeing what’s the next best thing.
For more information: Carolyn Guniss
7100 NW 17th St., Apt 415, Plantation FL 33313
305-709-7856 or e-mail: cguniss@outlook.com