Focus Group presentation

1. Focus Group
Pop music magazines

2. Details
○ We asked three girls aged 15-19 years old questions about their
preferences when it comes to Pop Music Magazines
○ Their answers have been used to create a pop music magazine
which appeals to the target audience

3. Which front cover do you prefer?
Why?

4. Results to question 1:
○ The girls preferred the “Top of the Pops” front cover
because of its colourful aspect and the use of images
which make it seem more interesting.

5. Which one would attract you the
most?
○ One popular artist featured on the front
cover
○ Several artists featured on the front cover

6. Results to question 2:
○ They prefer several artists featuring on the front cover
because it makes it seem more interesting and gives the
reader a choice. They are more likely to find their
favourite artist included and therefore more likely to buy
the magazine.

7. What do you think is the most suitable
name out of the following?
Into-Pop
LOLiPOP
Pop It

8. Results to question 3:
○ This question helped us decide on the magazine’s name.
All three of them chose “Pop-It” as the most suitable
name and described it as “sophisticated” suggesting it is
appealing to their age range.

9. As girls, would you rather read a
magazine with a male cover star or a
female cover star?

10. Results to question 4:
○ Two of the girls said they would rather read a magazine
with a male cover star because it attracts them whilst
the other said she prefers female cover stars because it
inspires them. This highlights the importance of having
more than one artist featuring on the front cover.

11. Do pretty images attract you to a
magazine?

12. Results to question 5:
○ They all agree that pretty images do attract people to a
magazine, they inspire teenage girls and attracts the eye
of the reader. It is typical for pop magazines to feature
good looking people.

13. What colour scheme would you
suggest?
○ Girly colours
○ Serious tones
○ Vibrant colours
○ Dark colours

14. Results to question 6:
○ This question helped us decide on the codes and
conventions of our magazine. They chose girly colours
which was likely to happen as they are typical when it
comes to Pop music magazines.

15. Would you prefer the contents
page to be image based or text
based? Why?

16. Results to question 7:
○ The group said they prefer the contents page to be
image based because it is more attractive and
interesting and gives the reader a clearer idea of what
the magazine includes. However, text is just as
important.