Homenet Thailand Brand and their Business Model Canvas

1. HomeNet Thailand Brand
Social Enterprise
“ Toward Environmentally Product Development
and Community Empowerment ”
Local products which have been developed in style
and quality by HomeNet Thailand Brand, a social
enterprise collectively owns by groups of Home-
Based Workers. Produce and marketing products that
are socially and environmentally responsible.

2. Homenet Thailand was established in 1997 to work on improving quality of life of informal workers such as home -
based workers, domestic workers, street vendors and motorcycle taxi drivers by organizing, provide knowledge of
relevant laws and policies, campaign and advocacy on social protection as well as develop economic empowerment
of these workers. The important achievements are:
Homeworkers Protection Act 2010
government policy to pay co-contribution to insurer under voluntary scheme (informal workers) 2011
Ministerial Regulation on Domestic Workers Protection 2012.
Organizing membership-based organization of Informal workers such as Homenet Thailand Association, Federation
of Informal Workers. Network of Domestic Workers in Thailand and Confederation of Bangkok Street Vendors,
Association of Motorcycle Taxi Drivers, which these organization join together to establish Federation of Informal
Workers Thailand in 2018.
Homenet Thailand is supported by a number of development organizations such as ILO, IOM, UN Women, WIEGO
and EU.
Foundation for Labour and Employment Promotion or Homenet Thailand

3. Homenet Thailand Association
Registered as an association in 2003, with 5,000 members, most of them are home-based workers
which categorize as own account worker and homeworkers (sub-contracted workers). The
Foundation and the Association have been continuously advocated for inclusion of legal and social
protection for informal workers for more than 20 years and has been successful in raising
recognition of informal workers’ contribution to the society. However, the economic empowerment
of its members has been changed quite slow. Later, in 2014-2016, the Foundation has
implemented a project to develop marketing and business knowledge among 25 groups of
members and in 2017 these home-based workers groups agreed to create a business organization
under the name “Homenet Thailand Brand” to help to do product development, create marketing
channels and increase competitiveness of its members. This organization is expected to further
register as a social enterprise, Homenet Thailand Brand started its operations in earnest in 2019
with supported by Foundation CHANEL.

4. Homenet
Thailand
Brand

5. Homenet Thailand Brand
Craft Food Accessories OEM
Bronze ware
Naturally, dyed
cotton and silk cloth
• Promote Fair Trade
• Operate under Social Solidarity Economy concept
(SSE)
• Develop products for BCG Economy (Bio-
Circular-Green Economy)
Tai Lua traditional
Cloth
Indigo dyed
product
Garment workers

6. Vision ,Mission, Objective
Mission
Vision
Homenet Thailand
brand is a social
enterprise model,
owned by producers,
operated under
consumers,
environment and
society responsibility.
•Set up organizational structure, create
effective internal work system by the
mid. 2022
•Develop, design finished products to
add value and meet the needs of
customers
•Promote products through various
channels such as trade fairs, B to B sales
presentations
• Develop online marketing channels to
increase sales by 2022.
•Build a brand to be known within 1
year.
•Generate sales in year 1 (2022) = 1.2
mill. baht. Sales in year 2 (2023) = 3 mill.
baht.
•Maintain sales and income of the
target groups as the same level as
before COVID-19 pandemic
Objective
To develop social
enterprise that do
marketing and product
development along
with community
development in order
to reduce social
inequality.”

7. SWOT Analysis
• A wide variety of
products, the focus is not
clear.
• Shipping costs are high,
difficult to manage due to
different location of
production groups.
• Lack of brand publicity
• Lack of marketing skills
and business
management among
management team.
S W O T
•Quality products,
handmade and eco-
friendly.
•Product is rare item, has
a story
•There is a budget from
Foundation CHANEL
support for 2022
activities
•There are networks with
CSOs and GOs as social
capital
•Policies supported by
the government, such
as wearing Thai cloth
twice a week.
•Selling online
enhances marketing
channels.
• Customers pay more
attention to
environmentally
friendly products and
fair trade.
 Producers lack skills
in product design
and development as
well as are slow to
adjust.
 Competitors with
similar products and
low prices
 Covid has reduced
tourists and don’t
know when it will
stop

8. Handicraft products
Tai Lua traditional Cloth
Table utensil from
bronze ware
Naturally dyed cotton and silk product
Indigo dyed product

9. Business Model Canvas
• People who are interested and
like handicrafts, local wisdom,
love the environment
• Customers who buy products
as souvenirs.
• Export handicraft company
• Companies, stores, shops that
want to do CSR
• Tourists and expat
Key
Partners
Key Activities Value
Proposition
Customer
Relationships
Customer
Segments
Key Resources
Channels
Cost Structure Revenue Streams ที่มาของรายได ้
•Buy 1 item get 2 outcomes (Product
and Empowerment)
• Monthly special occasion
communication
•Join trade fair 12times a year
•Use online marketing
•Using connections and social
credibility via direct sales online
and onsite.
•Send monthly e-catalogue to
customers.
•Directly contact wholesalers to
market products in the form of
B to B.
Organization +product value
Organization value
• Representing producers’ groups
that want to market handicraft
products which created from local
wisdom and eco-friendly.
• It is an organization that promotes
quality of life of the producers,
create opportunities to earn
income, for homebased workers ,
especially women, elderly person.
Product value
• Product Brand are valuable with
local wisdom, hand made, cultural
and environmental preservation.
• Featured products with certified
quality, rare product in Thailand
•Selling products online and in trade
fair.
•Build a brand and promote
•Develop finished products, new
product style to add product value
•Set and certify production standards
•Develop internal management such
as inventory management,
marketing, packaging, financial
system, transportation and delivery
system.
• 4 producer groups
• Strong brand
• Investment from producers
• Financial support from
Foundation CHANEL
• Supporting staff from FLEP
• Social networks, social enterprise
network such as UN agencies,
academics, CSOs, ,Hand up and
SET Association.
• 4 producers’
groups
• FLEP or
Homenet
Thailand
• Homenet
Thailand
Association
• Selling products
• OEM
Date: 24/11/64 Version: 4.3
1 Cost of product 2 Product development cost 7. Marketing research
3 Product sample 4 Delivery cost
5 Marketing cost OFFLINE / ONLINE 6 Shareholders meeting