Mi baño presentation

2. Innovative multi-partner business
model for sanitation.

3. Hi! I’m
Anita

4. and I’m
Pedro

5. MM

8. In Stores? By Masons? Borrow?
• Complex list
• Investing time
• Transport
• Shipping costs
• Decision making
• Unqualified providers
• Mistakes
• Lose money
• How to save money
• Buy piece by piece
• Get loan
• High interest rates

10. Mi Baño
offers a
bundled
solution
Reducing transaction costs and promoting sustainable
use + maintenance practices of the BOP

12. What’s
inside?

13. 1
2
3
4
Suitable 4-all
Design 4-less
Just Do It!
Boost Your
Business

14. 1 Delivery
To client’s door

15. A package of
components
2
Ready to
be build
indoors or
outdoors

16. 3 Financing
Payment in cash
or in installments
(up to 48 months)

17. 4 Relationship
Information
& technical
support
Call center
Website
Frontline
agents

18. Co.

19. The delivery
of the
Mi Baño
solutions

20. manufacturers logistic operator
foundation
micro finance
institutions
brand
linking platform

21. Shared value business model
Manufacturers Logistics Agents
Client Management
Financial
Institutions
Clients
Platform
- Product development
- Supply
- Storage
- Bundling & Shipping
Evaluate contacts
& close sales
Private Foundation
Brand Management &
Partnership

22. Manufacturers Logistics Clients
Platform
• Lead and /or participate in the
development of new solutions.
• Develop and produce inputs to
suit demand needs and matched
to these solutions, supplying the
orders timely.
• Offer a special price for MiBaño
and co-finance brand
management expenses and
shared sale costs.
Delivery &
Verification
Delivery to the client’s door
• Manage the orders, reception,
storage, packaging and product
bundling.
• Manage delivery to housing of end-client:
(i) coordinate the delivery,
reception (sign the client guarantee
package and verification document of
reception) and bill.

23. Cash flow
Manufacturers Logistics Agents
Financers
Clients
Platform
Private Foundation

24. Client interface
Agents
• Present the Mi Baño
solutions
• Provide information
• Support promotional
activities
• Get contacts
• Register contacts
into the platform
• Develop suitable
financing options
• Manage micro loans
Financers
Clients

25. MiBaño foundation
Private Foundation
MiBaño seeks to establish a sustainable shared
business model through a foundation mechanism,
relying on external and internal funds for
implementation of its four core activities:
• Enhancing R&D to improve products and
services;
• Information and technical support to customers to
promote behavioral changes;
• Access to communal financing mechanisms and
demonstrative-training centers to build local
capacities;
• Shared brand management, promotion and
awareness, and its partners' accreditation.
• Promote the brand and ensure its performance, protecting its identity, image and reputation
• Provide support to their partners for dialogue with the Government and parties
• Convene and evaluate participation of new members: partners , ambassadors and donors

26. A new market
Market
opportunity
identified
15 enterprises jointly with SNI have
signed an investment agreement
around US$ 600,000 for the next
A shared vision
and action plan
agreed
Business
operational shared
processes deployed
in controlled areas
Institutional
arrangements for
brand and shared
business management
in place
Co-creation development and status
two years
Catalogue of
solutions,
designed and
tested
1
2 3
4
5
APR/13 MAY/13 JUN/13 NOV/13 MAY/14 SEP/14 OCT/14 JAN/15 APR/15
Mi Baño
Commission
was founded
Mi Baño
work plan
was agreed
Mi Baño
teams were
created
Mi Baño first
prototypes
developed
Mi Baño 4
package
solutions
tested (Lima
+ Arequipa)
Mi Baño
launched,
with sales in
controlled
areas of
Lima
Mi Baño
launched,
with sales in
controlled
areas of
Arequipa
Mi Baño
Foundation
established
Mi Baño
launching at
scale

27. I have access to
a water network
and sewerage,
but do not have a
bathroom…

28. I have access to
regular water
provision, but lack
access to quality
sanitation.

29. Market segmentation Mi Baño is
focused on
1.45M HHs
private market
opportunity.

30. Prices in cash and in installments
Segment 1 Segment 2
Total Urban Rural Total Urban Rural
Vulnerable 1,226 1,242 686 697 811 534
Poor 593 610 336 382 488 296
Cash price
Average offered installment
Average desired installment
Lowest offered installment (48
months)
Average payment capacity
Catalogue of
products
Average
offered
installment
Average
desired
installment
Lowest
offered
installment
Average
payment
capacity*
Cash price
Solution 1 58 51 38 44 845
Solution 2 54 62 34 44 759
Solution 3 37 29 29 44 640
Solution 4 58 45 39 44 847
Source: INEI-ENAHO 2011. Average payment
capacity of households has been estimated on the
use of 20% of their monthly cash flow for investing in
sanitation. It is a national average data.
HHs incomes
Installments are
in a range of 5-
10% from target
households'
monthly incomes

31. Growth prospects for the next five years
• Reach 184,000
households.
• Impacting on welfare of
753,000 people.
• Progressive expansion,
by adding two new
regions by year.
• Targeting a turnover of
236 millions USD,
shared along chain
partners and the brand
management system.
Sales prospects (7 regions)
2015 2016 2017 2018 2019 Total
Total sales in units 8,095 15,786 32,257 56,674 71,500 184,312
Maket segment 1 3,142 6,478 11,889 20,678 26,722 68,908
Market segment 2 4,953 9,308 20,368 35,996 44,779 115,404
Sales turnover in USD million 10.59 20.49 36.52 74.79 94.05 236.44
Maket segment 1 3.20 6.60 6.12 21.05 27.21 64.17
Market segment 2 7.39 13.89 30.40 53.73 66.84 172.27
Population reached 33,055 64,359 131,913 231,828 292,286 753,439
Maket segment 1 12,253 25,265 46,366 80,644 104,214 268,742
Market segment 2 20,802 39,094 85,547 151,184 188,071 484,698
Key points

32. Synergic Action
Sustainability
Catering to the BOP requires going beyond traditional value
creation approaches,
Calls for a shared appreciation for cooperation,
Breaking the current market paradigms, surpassing the
value/cost dilemma.

33. …we are looking
for
ambassadors…
To raise awareness on sanitation and their collateral
business opportunities, add their own brands to a national
movement, and boost business innovation through
technology or knowledge sharing.

34. …in return:
Partners will create business opportunities within an
integral platform focused on the BOP market, thereby
sharing nationwide social impacts.
And make more people happy : )

35. A vision,
a brand
Led by: Financed by: Supported by: