2. MEMBER
Page 03 of 15
minh nhât
hồng sinh
gia huy
thành tÂN
minh anh
my trâm
introduce
3. THE CREATIVE PRESENTATION
group three
welcome to
Presentation are communication tools that can be used as demontrations, lectures, reports, and more. it is mostly presented
before an audience.
4. MAIN
CONTETNT
introduce
A Company’s Success Comes From A Statement!
Page 04 of 15
Introduction STARBUCKS
Evaluate Recruitment
Recruitment
Training
Evaluate training
1
3
2
4
5
6. Introduction
Establish: The Starbucks Story began in 1971. Back then we
were a roaster and retailer of whole bean and ground
coffee, tea and spices with a single store in Seattle’s Pike
Place Market. Today, we are privileged to connect with
millions of customers every day in 76 markets.
Size: Large Enterprise size
As of November 2021, the company had 33,833 stores in 80
countries, 15,444 of which were located in the United
States. Out of Starbucks' U.S.-based stores, over 8,900 are
company-operated, while the remainder are licensed.
Business Sector: Food and Beverage Service
MINH ANH
7. “No. 1 Best Coffee,” Fast Food and Quick Refreshment
categories Zagat’s Survey of National Chain Restaurants –
2009‐2010
1
“No. 1 Most Popular Quick Refreshment Chain” Zagat’s Survey
of National Chain Restaurants – 2009‐2010
2
One of the “Most Admired Companies in America” FORTUNE –
2003–2010
4
One of the “100 Best Corporate Citizens” Corporate
Responsibility Officer/Business Ethics – 2000‐2010
3
One of the “Best Places toWork for LGBT Equality” The Human
Rights Campaign – 2009‐2010
5
History
Highlight
MINH ANH
8. Our mission: to inspire and nurture the
human spirit – one person, one cup and one
neighborhood at a time.
MINH ANH
10. Gia Huy
ABOUT ME
Starbucks recruitment scale
Starbucks is the world's leading beverage group with more than
35,711 (2022) stores in dozens of countries and regions. As for
Vietnam, they have 87 stores in 7 provinces.
Vacancies: Barista, Team Manager, Assistant Bar Manager, Area
Manager
11. STARBUCKS
RECRUITMENT CHART IN THE COMPANY
Step 1 Step 2 Step 3 Step 4
POSTING
RECRUITMENT
INFORMATION
CANDIDATES
SUBMIT
APPLICATION
STARBUCKS
CONTACTED FOR
AN INTERVIEW
INTERVIEW
Gia Huy
12. BARISTA TEAM MANAGER
Working with a spirit of learning, honesty, possessing passion
Provide customers with standard products
Go to work regularly and on time.
Support in training new partners
Respond to customer and store needs by monitoring customer's
surroundings and activity.
Follow up with Baristas to ensure the highest quality of
service for all customers.
JOB Decriptions
Gia Huy
13. ASSISTANT MANAGER MANAGEMENT AREA
Manage information between departments as assigned by the Manager.
Build an effective friendly team working environment
Communicate with customers to understand more about their needs
Help the Manager in working directly with the staff, operating the
business, and completing the set goals.
Develop a team of store management in the area.
Drive the implementation of company programs by motivating
and supporting the local store management team
Plan, define, communicate and assign tasks and responsibilities
to the store management team, to ensure the operation of the
store.
JOB Decriptions
Gia Huy
15. Forecasts are Never
Completely Accurate -
Forecasts are never 100%
and it is almost impossible
to predict the future with
certainty.
It can be Time-Consuming and
Resource-Intensive -
Forecasting pertains to
data gathering, data
organizing, and
coordination.
Insight Creation : Gaining
insight is a must for
operations that are seeking to
generate adequate forecasts
Learning From Past Mistakes -
also enables you to make
decisions based off of past
errors
Starbucks motivates:
employees to try and grow by
creating career advancement.
Strenght
Strenght Weakness
Weakness Suggest
Suggest
Make the most of your forte
in training and expand your
education program in
Vietnam.
MINH ANH
17. What is StarBUcks
The training that new baristas receive
enables them to provide consistent quality
and service that defines the Starbucks
Experience for customers and goes toward
creating the Third-Place atmosphere the
company strives to offer.
Training
LOOK LIKE
18. What Are The Starbucks Training
Materials
1. Training Booklets
2. Computer Modules
3.Coffee and Tea Passports
4. Green Apron Book
20. Do You Get Paid During The Training Period?
You get paid for all
your training hours at
your regular pay rate.
21. What Is Covered In The Starbucks Training?
Making drinks and sequencing beverages
Using the cash register
Customer service
Drive-thru
Managing inventory
Safety procedures
Being punctual and consistent
Putting the customer first
22. SHIFT SUPERVISORS
STORE MANAGERS DISTRICT MANAGERS
• Coffee culture and providing prompt service
• Assisting the store manager
• Deploying partners to create the Starbucks Experience
Supervising a team to create the Starbucks Experience for
our customers and partners
Modeling and acting in accordance with Starbucks guiding
principles
• Leading a team to create and maintain the Starbucks
Experience
• Responsible for people development and financial
performance for the store
Leading store operations within an assigned district
to create
Responsible for people development and financial
performance for the district
Modeling and acting in accordance with Starbucks
guiding principles
ASSISTANT STORE MANAGERS
23. BARISTA BASICS TRAINING PROGRAM SHIFT SUPERVISOR TRAINING PROGRAM
RETAIL MANAGEMENT TRAINING PROGRAM DISTRICT MANAGER TRAINING PROGRAM
Through the use of simple and intuitive tools, skills are
taught through one-to-one delivery and on-the-job
training
Shift Supervisor Training Program focuses on the basics of
people management. The program uses a combined delivery
method of classroom and in-store training.
The Retail Management Training Program contains
information on effective management practices. The
program uses a combined delivery method of classroom
and in-store training and application.
This foundational training is delivered over a fifteen-
week period. It combines paper and online training
modules, in-store skill practice and one-to-one delivery.
25. THE REASON WHY STARBUCKS BUILDS SUCCESSFUL
PEOPLE?
With many brands, corporate culture and business
strategy are 2 completely separate categories.
However, Starbucks makes a difference by combining
the 2 categories together.
Training
26. Howard Schultz writes in the famous book Onward:
“If you treat your employees like interchangeable cogs
in a machine, they will also look back at you with a
same attitude!”
Howard Schultz – CEO of Starbucks
Cogs
Employees
27. STRENGTHS WEAKNEESES
Employees are trained by on-the-job training (OJT)
The Starbucks training program covers all the tasks
baristas will have to do every day in their new job.
Starbucks is a typical example in F&B focusing on the
spirit and working environment with employees,
always considering employees as "gods" that need to
be taken care of.
It takes most new employees at least a month
before they feel comfortable making all the
drinks themselves.
The process to train new employees is expensive.
m o r e
EVALUATION/SUGGESTS
EVALUATION/SUGGESTS
Training
28. SUGGESTS
Personnel training should be conducted with both
new and existing employees
Personnel training is carried out not only with new
employees but also with old employees when there is
a change. For example, implementing new sales
programs, adding new menus, targeting new
customers...
Training
