THE RISE OF NETWORKED
INDIVIDUALS
Lee Rainie
Director – Pew Internet Project
Speech at University of Minnesota
4.22.10
Ema...
The internet is the change agent
                   Then and now

            2000                                    2010...
Media ecology – then (industrial age)
Product            Route to home              Display          Local storage

TV sta...
Media ecology – now (information age)
Product                Route to home                         Display             Loc...
37% of adults own DVRs –
           Media ecology – now (information age) 2002
                              up from 3% in...
Media ecology – now (information age)
Product                Route to home                         Display             Loc...
Behold the idea of networked individualism
Barry Wellman – University of Toronto


                                 The tu...
Technology affects network creation, composition

•     Bigger
•     Looser
•     More segmented
•     More layered
      ...
Big societal forces pushing/pulling us toward
networked individualism

1. Affluence and affordable technology
2. Changes i...
8 ways the inform and
  influence ecosystem has
changed in the digital age and
  pushed along networked
        individual...
Information ecosystem change – 1



Volume of
 information
 grows




   Rise of Networked Individuals      April 22, 2010...
Rise of Networked Individuals   April 22, 2010   12
Information ecosystem change – 2
The variety of
 info sources
 increases and
 democratizes
 and the
 visibility of new
 cr...
Social networking




           57% of online adults use social
                    network sites
            73% of onli...
Picture sharing




~50% of online adults post pictures online
      ~70% of online teens do that
  Rise of Networked Indi...
Posting comments on websites/blogs




26% of adults post comments on sites

 Rise of Networked Individuals   April 22, 20...
Twitter




19% of adults use Twitter or other status
             update methods
         8% of teens use them

 Rise of ...
Blogs




    11% of online adults keep blogs
  14% of online teens keep them
 >40% of internet users read blogs

 Rise of...
Information ecosystem change – 3

People’s vigilance
  for information
  changes in two
  directions:
1) attention is
  tr...
Information ecosystem change – 4


   Velocity of
    information
    increases and
    smart mobs
    emerge

84% of onli...
Information ecosystem change – 5

Venues of
 intersecting with
 information and
 people multiply and
 the availability of
...
Information ecosystem change – 6

The vibrance and                      1) Augmented Reality
 immersive
 qualities of
 med...
Information ecosystem change – 6

The vibrance and                      2) Mirror Worlds
 immersive
 qualities of
 media
 ...
Information ecosystem change – 7

Valence (relevance)
  of information
  improves – search
  and customization
  get bette...
Information ecosystem change – 8

Voting on and
 ventilating about
 information
 proliferates as
 tagging, rating, and
 co...
What technology has done to networks
• Reified networks and made them more vivid
• Allowed for immediate, ad hoc creation ...
What technology has done for Networked
  Individuals. They have a different …
• Sense of information availability – it’s a...
The dark sides of networked individualism

• Tech-induced isolation
• Tech-induced distractions – danger and
  diversions
...
Why good social networks (and social
networking) matter

• Healthier
• Wealthier
• Happier
• More civically engaged = bett...
Thank you!

Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email...
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Networked Individuals

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Networked Individuals

  1. 1. THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/Lrainie 202-419-4500
  2. 2. The internet is the change agent Then and now 2000 2010 46% of adults use internet 75% of adults use internet 5% with broadband at home 62% with broadband at home 50% own a cell phone 80% own a cell phone 0% connect to internet 53% connect to internet wirelessly wirelessly <10% use “cloud” >two-thirds use “cloud” = slow, stationary = fast, mobile connections connections built around my built around outside servers computer and storage Rise of Networked Individuals April 22, 2010 2
  3. 3. Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co Rise of Networked Individuals April 22, 2010 3
  4. 4. Media ecology – now (information age) Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites Ubiquitous computing age satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from Cloud computing express delivery pager satellite player cell phone memory “Internet of things” individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Rise of Networked Individuals April 22, 2010 4
  5. 5. 37% of adults own DVRs – Media ecology – now (information age) 2002 up from 3% in 48% of Route to homeown laptops – Local storage Product adults Display cable TiVo (PVR) VCR TV stations up from 30% in 2006 DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content 37% of adults own game consoles books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM 18% of adults own Content from individuals express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod personal gaming devices Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio 43% of adults own MP3 players – e-reader / Kindle storage sticks/disks e-reader/Kindle up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co Rise of Networked Individuals April 22, 2010 5
  6. 6. Media ecology – now (information age) Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” … and this all affects social networks broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets 1) their composition broadcast radio stereo PC Web sites Local news 2) the way people use them satellite mail monitor headphones web storage/servers CD/CD-ROM Content from individuals 3) their importance express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod 4) the way organizations can play a part in them Peer-to-peer Advertising subcarriers / WIFI newspaper delivery cell phone non-electronic pagers - PDAs cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Rise of Networked Individuals April 22, 2010 6
  7. 7. Behold the idea of networked individualism Barry Wellman – University of Toronto The turn by people from groups to social networks = a new social operating system Rise of Networked Individuals April 22, 2010 7
  8. 8. Technology affects network creation, composition • Bigger • Looser • More segmented • More layered = • More liberated • More work • More important as sources of support and information, filters, curators, audience Rise of Networked Individuals April 22, 2010 8
  9. 9. Big societal forces pushing/pulling us toward networked individualism 1. Affluence and affordable technology 2. Changes in family composition, roles, responsibilities 3. Expanding consumer options 4. Income and wealth volatility 5. Job security and longevity 6. Rise of free agency and freelancing 7. Employer changes pushing workers towards management of retirement and health care 8. Rise of DIY politics and religion Rise of Networked Individuals April 22, 2010 9
  10. 10. 8 ways the inform and influence ecosystem has changed in the digital age and pushed along networked individualism Rise of Networked Individuals April 22, 2010 10
  11. 11. Information ecosystem change – 1 Volume of information grows Rise of Networked Individuals April 22, 2010 11
  12. 12. Rise of Networked Individuals April 22, 2010 12
  13. 13. Information ecosystem change – 2 The variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of social media. Rise of Networked Individuals April 22, 2010 13
  14. 14. Social networking 57% of online adults use social network sites 73% of online teens use them Rise of Networked Individuals April 22, 2010 14
  15. 15. Picture sharing ~50% of online adults post pictures online ~70% of online teens do that Rise of Networked Individuals April 22, 2010 15
  16. 16. Posting comments on websites/blogs 26% of adults post comments on sites Rise of Networked Individuals April 22, 2010 16
  17. 17. Twitter 19% of adults use Twitter or other status update methods 8% of teens use them Rise of Networked Individuals April 22, 2010 17
  18. 18. Blogs 11% of online adults keep blogs 14% of online teens keep them >40% of internet users read blogs Rise of Networked Individuals April 22, 2010 18
  19. 19. Information ecosystem change – 3 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)
  20. 20. Information ecosystem change – 4 Velocity of information increases and smart mobs emerge 84% of online adults are in a group with online presence ~50% belong to listservs or regular group emails ~40% get email- or text-alerts Rise of Networked Individuals April 22, 2010 20
  21. 21. Information ecosystem change – 5 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are Rise of Networked Individuals April 22, 2010 21
  22. 22. Information ecosystem change – 6 The vibrance and 1) Augmented Reality immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project Rise of Networked Individuals April 22, 2010 22
  23. 23. Information ecosystem change – 6 The vibrance and 2) Mirror Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project Rise of Networked Individuals April 22, 2010 23
  24. 24. Information ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize web pages for info they want Rise of Networked Individuals April 22, 2010 24
  25. 25. Information ecosystem change – 8 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself 31% of online adults rated person, product, service Rise of Networked Individuals April 22, 2010 25
  26. 26. What technology has done to networks • Reified networks and made them more vivid • Allowed for immediate, ad hoc creation of networks (“Here Comes Everybody” and “Smart Mobs”) • Added more segments to networks, especially communities of interest and “just in time, just like me” groups • Turned media making into a social activity and a network-building, network-sustaining activity • Made it possible for “impersonal” organizations, enterprises to become nodes in people’s networks • Created “consequential strangers” and “audience” as social network layers Rise of Networked Individuals April 22, 2010 26
  27. 27. What technology has done for Networked Individuals. They have a different … • Sense of information availability – it’s ambient and “I control the playlist” • Sense of time – it’s oriented around “continuous partial attention” and then intense digging • Sense of community and connection – it’s about “absent presence” as much as it is about “membership” – and it is portable • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences Rise of Networked Individuals April 22, 2010 27
  28. 28. The dark sides of networked individualism • Tech-induced isolation • Tech-induced distractions – danger and diversions • Tech-induced disclosure - loss of privacy • Tech-induced social balkanization and extremism – bonding rather than bridging • Tech-abetted failures of “information markets” • Tech-abetted awful activities Rise of Networked Individuals April 22, 2010 28
  29. 29. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities ----------------------------- • Diversity matters – “bridging” is as essential as “bonding” social capital • Size matters – networked individuals add to stores of social capital Rise of Networked Individuals April 22, 2010 29
  30. 30. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500 Rise of Networked Individuals April 22, 2010 30

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