The document summarizes research being conducted by Telefónica Digital into leveraging large amounts of digital data ("big data") as a new economic asset. It discusses how Telefónica Digital is carrying out extensive research to analyze pervasive data generated through daily digital activities in order to understand human behavior and identify opportunities for new services. The research aims to extract value from raw data, similar to how oil must be refined to extract its economic value. The document also notes the potential of big data to provide insights and improvements in emerging markets.
Javier salcedo cloud computing - seserv se workshop june 2012ictseserv
This document discusses cloud computing and the challenges of cloud adoption. It notes that while technology is now mainstream, consumer demand is driving innovation at an accelerating pace. However, widespread adoption of cloud services in businesses faces significant hurdles around security, legacy systems, lock-in effects and developing standardized service level agreements. The document advocates for enabling cloud ecosystems, improving interoperability, and hybrid cloud models to facilitate progressive onboarding of businesses to the cloud.
You're Being Watched! Living in a Data-Intense WorldBrian Inderwies
This document discusses how individuals leave extensive digital traces and data trails as they go about their daily lives. It notes that people are constantly feeding databases with records through actions like using loyalty cards, banking, mobile devices, cameras, and social media. However, it also discusses potential benefits of living in a data-intense world like increased knowledge, empowerment, preservation of history, and new ways of connecting. While privacy and surveillance are concerns, it presents options for learning to live with the reality of ubiquitous data or trying to game the system and leverage data for one's own benefit.
Brian pickering introduction to seserv - seserv se workshop june 2012ictseserv
This document discusses socio-economic issues related to the future internet. It explores perspectives from both researchers who study the internet and technologists who build the internet. Some key topics discussed include converged networks and internet-connected devices, online identity and privacy, challenges around infrastructure control and regulation, and who the important stakeholders are in these areas.
1. The document summarizes findings from a 2012 survey on broadband internet access in Minnesota.
2. It finds that while broadband adoption continues to increase, the rate of growth is slowing as the technology reaches saturation levels. Rural adoption lags urban rates but the gap is narrowing.
3. Key factors influencing adoption include age, income, education level, and presence of children in the household. Younger, lower income, and less educated residents are still less likely to have broadband access.
Richard Robinson, Industry Leader, Google presents on:
The Acceleration of Everything and Joel Harrison, Editor, B2B Marketing takes you through the B2B 'Benchmarking Report: Lead Generation and Nuturing'.
Javier salcedo cloud computing - seserv se workshop june 2012ictseserv
This document discusses cloud computing and the challenges of cloud adoption. It notes that while technology is now mainstream, consumer demand is driving innovation at an accelerating pace. However, widespread adoption of cloud services in businesses faces significant hurdles around security, legacy systems, lock-in effects and developing standardized service level agreements. The document advocates for enabling cloud ecosystems, improving interoperability, and hybrid cloud models to facilitate progressive onboarding of businesses to the cloud.
You're Being Watched! Living in a Data-Intense WorldBrian Inderwies
This document discusses how individuals leave extensive digital traces and data trails as they go about their daily lives. It notes that people are constantly feeding databases with records through actions like using loyalty cards, banking, mobile devices, cameras, and social media. However, it also discusses potential benefits of living in a data-intense world like increased knowledge, empowerment, preservation of history, and new ways of connecting. While privacy and surveillance are concerns, it presents options for learning to live with the reality of ubiquitous data or trying to game the system and leverage data for one's own benefit.
Brian pickering introduction to seserv - seserv se workshop june 2012ictseserv
This document discusses socio-economic issues related to the future internet. It explores perspectives from both researchers who study the internet and technologists who build the internet. Some key topics discussed include converged networks and internet-connected devices, online identity and privacy, challenges around infrastructure control and regulation, and who the important stakeholders are in these areas.
1. The document summarizes findings from a 2012 survey on broadband internet access in Minnesota.
2. It finds that while broadband adoption continues to increase, the rate of growth is slowing as the technology reaches saturation levels. Rural adoption lags urban rates but the gap is narrowing.
3. Key factors influencing adoption include age, income, education level, and presence of children in the household. Younger, lower income, and less educated residents are still less likely to have broadband access.
Richard Robinson, Industry Leader, Google presents on:
The Acceleration of Everything and Joel Harrison, Editor, B2B Marketing takes you through the B2B 'Benchmarking Report: Lead Generation and Nuturing'.
Getting value from the Internet is the theme of the Spring edition of State of the Net. It also covers trends in catch-up TV, digital advertising and eCommerce
The document discusses strategies for Telkomsel, Indonesia's largest mobile operator, to address challenges in the mobile broadband industry and monetize data services. It notes that while data usage is high, profits have not emerged due to free or pirated content online. It recommends that Telkomsel focus on engaging customers to co-create experiences rather than just products, and create a pricing strategy focused on niche and flexible packages. New business models discussed include content subscription, mobile advertising, premium data services, and tools accessed through multiple devices.
The document discusses how culture and people are more important than strategy in implementing organizational change. It notes that change is a complex, messy process that involves getting people onboard with a shared vision of the future. The presentation provides examples of changes in technology and business, such as the rise of smartphones and social media, and how this has empowered consumers and changed relationships between companies and customers. It advocates for transparent leadership and breaking down silos between departments to better connect the organization and facilitate change.
The document discusses new opportunities for mobile communication services enabled by advances in technology. It describes how people from different demographic groups adopt new services early on. A scenario is provided showing how instant messaging, photo sharing, video calls, and other integrated services allow three friends to collaboratively plan an event. The document outlines new communication infrastructure like IMS and technologies like Web 2.0 that provide more flexible and innovative services. HP is positioned as providing a platform for these new services through its OpenCall Instant Communication solution.
Mobile video services, MoMo Helsinki 2006Claude Florin
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html
Sysomos provides business intelligence for social media analytics. Their tools allow analysts to gain insights from large amounts of user-generated social media data, including blogs, social networks, reviews and more. This data can be analyzed to understand trends, identify key influencers, measure marketing campaign effectiveness and monitor brand sentiment. By applying technologies like data collection, processing and interpretation, business intelligence can extract valuable knowledge from the social media collective.
Can WiMAX be the Broadband Solution for Underserved Areas?Dr. Mazlan Abbas
Dr. Mazlan Abbas is a senior director at MIMOS Berhad who specializes in wireless communications. He discussed how WiMAX technology, specifically IEEE 802.16e and 802.16j, can provide a broadband solution for underserved rural areas in a cost effective way by extending coverage and reducing infrastructure costs. WiMAX promises an all-IP network architecture from the start.
Digital technology now forms a central part of our everyday lives. It can be found in the majority of objects and services that we use every day, including the Internet, computers, mobile phones, cameras, portable music players, televisions, game consoles and GPS receivers, but it is also hidden away, sometimes in a less visible manner, in vehicles, industrial tools, medical devices, decision support systems, etc.
In the space of barely a few years, all these technologies have already profoundly changed our lives, to the point of becoming indispensable. They will continue to do so in the future, thanks to applications that are currently being developed. This is the route taken by researchers at Inria, a public research body, which is inventing the digital world of the future.
The Quiet Revolution of Visual Communications in the Western Enterprise. Ric...TrueConf__
The document discusses the history and evolution of visual communications in enterprises from the 1980s to present day. It describes how videoconferencing transitioned from expensive dedicated room systems to mainstream technologies integrated into unified communications applications and mobile devices. The adoption of visual communications is now widespread in enterprises due to acceptance of collaboration needs, empowerment of individual users, and growth of mobile and hybrid work arrangements.
The document discusses how HR must adapt to new technologies and work styles enabled by Web 2.0. It outlines five focal points for HR 2.0: cultural development, workforce performance, internal communications, knowledge management, and partner networking. HR must lead organizational change to attract new generations by introducing collaboration tools, communities, and a more flexible approach to work.
The document discusses the recommendations from the Australian Government's Convergence Review, which examined how regulations need to change in response to technological changes blurring the lines between telecommunications, media, and technology industries. Key points:
- A new Communications Regulator is proposed to replace the Australian Communications and Media Authority and regulate media mergers, content standards, and promote Australian/local content.
- Content regulation is still needed but should apply consistently across all platforms. Broadcasting licenses would no longer be required.
- New powers are proposed for the regulator to address competition issues in content markets regarding exclusivity, bundling, and access to premium content.
- Content standards would continue to be regulated, with reforms to classification
Are You Ready for the Era of Big Data and Extreme Information Management?John Mancini
This is the first part of a 5-part series on the Information Challenges facing organizations. A white paper describing these challenges can be found here - http://pages2.aiim.org/CIPWebPage_InfoProWP.html
The document discusses enabling technology for connecting rural communities through broadband access. It outlines challenges in bridging the digital divide in rural areas such as lack of infrastructure and low incomes. The document proposes using WiMAX technology to provide affordable and reliable wireless broadband access to rural communities. Specifically, it presents MIMOS' WiWi Gen 1.5 solution, a hybrid WiMAX/WiFi system, as a means to deliver broadband connectivity and valuable online services to underserved areas.
Lee Rainie gave a speech about the rise of networked individuals. Some key points:
1) The internet has transformed from a stationary technology used by a minority in 2000 to a ubiquitous, mobile, and cloud-based technology used by most adults and teens by 2010.
2) This shift has changed how people access media and information, socialize, and participate in social networks which are now bigger, looser, more segmented, and layered.
3) These changes are pushing society toward "networked individualism" as people manage more aspects of their lives independently through various online and mobile networks.
The document discusses emerging trends in media consumption and participation. It notes that consumers are spending increasing amounts of time engaged with online media like social networks, videos, and user reviews rather than traditional media like television and newspapers. Brands are experimenting with new ways of engaging consumers online through user-generated content, virtual worlds, and social networks. The key takeaway is that consumers now demand more choice, control, and participation in their media experiences.
1. Mobile data consumption is growing exponentially and doubling every year, far exceeding original projections. Video content like YouTube is a major driver of this growth.
2. Wireless operators must plan their network access strategies to accommodate this rapid growth. Early strategies include utilizing 4G networks, WiFi offloading, and optimizing networks through congestion management and smart planning.
3. WiMAX was developed to support high-speed wireless data and address this growth. It has evolved through multiple releases to improve throughput, capacity, and support new frequencies and channel bandwidths up to 100 MHz.
Jim seymour, alcatel lucent lte and lte-advancedmeenumecc
1) 4G networks like LTE and LTE-Advanced are being developed to meet the fast growing demands for wireless data capacity and improved user experience from smartphones, tablets and other devices.
2) Carrier aggregation and MIMO enhancements in LTE-Advanced will be critical to achieving peak data rates of 1 Gbps by combining multiple LTE carriers and improving spectral efficiency.
3) MU-MIMO enhancements in LTE-Advanced allow efficient simultaneous transmission to multiple users, providing up to a 50% spectral efficiency gain over previous 4G technologies.
New High-Speed Network Connects Dadaab Aid Agencies For CollaborationNetHopeOrg
To answer the pressing challenges encountered by agencies working in the Dadaab camp, NetHope, Inveneo and Cisco came together to create a new collaboration network that enables humanitarian agencies to function better, to communicate better with other organizations and to better support operations.
Cybera - Network & Utility Initiatives - visionCybera Inc.
Cybera provides network infrastructure and services to support research, education, and economic development in Alberta. It was formed through the merger of previous organizations. Cybera currently manages several network and research projects and aims to expand broadband access across Alberta, especially in rural areas still lacking connectivity. Peering arrangements allow networks to directly exchange traffic, reducing costs and improving performance compared to traditional transit agreements. Cybera connects to an internet exchange in Seattle, providing improved access to major content providers through both public and private peering connections.
United Visual Artists (UVA) is an art and design studio based in London known for projects at the intersection of sculpture, architecture, live performance and digital media. UVA's work has been exhibited internationally and their designs for live performance have led to commissions at major venues. The group's diverse team draws from fields including fine art, architecture, and engineering to create boundary-pushing multimedia works.
Este documento describe los desafíos que enfrentan los estudiantes al buscar información y las habilidades que necesitan para ser buenos investigadores. Explica que los estudiantes a menudo tienen dificultades para encontrar y evaluar los mejores recursos, y carecen de conocimientos sobre las diversas herramientas y estrategias de búsqueda disponibles. También destaca las características de los estudiantes competentes en información, como tener un plan de investigación, reconocer vacíos en la información encontrada, y saber que la calidad es importante.
Getting value from the Internet is the theme of the Spring edition of State of the Net. It also covers trends in catch-up TV, digital advertising and eCommerce
The document discusses strategies for Telkomsel, Indonesia's largest mobile operator, to address challenges in the mobile broadband industry and monetize data services. It notes that while data usage is high, profits have not emerged due to free or pirated content online. It recommends that Telkomsel focus on engaging customers to co-create experiences rather than just products, and create a pricing strategy focused on niche and flexible packages. New business models discussed include content subscription, mobile advertising, premium data services, and tools accessed through multiple devices.
The document discusses how culture and people are more important than strategy in implementing organizational change. It notes that change is a complex, messy process that involves getting people onboard with a shared vision of the future. The presentation provides examples of changes in technology and business, such as the rise of smartphones and social media, and how this has empowered consumers and changed relationships between companies and customers. It advocates for transparent leadership and breaking down silos between departments to better connect the organization and facilitate change.
The document discusses new opportunities for mobile communication services enabled by advances in technology. It describes how people from different demographic groups adopt new services early on. A scenario is provided showing how instant messaging, photo sharing, video calls, and other integrated services allow three friends to collaboratively plan an event. The document outlines new communication infrastructure like IMS and technologies like Web 2.0 that provide more flexible and innovative services. HP is positioned as providing a platform for these new services through its OpenCall Instant Communication solution.
Mobile video services, MoMo Helsinki 2006Claude Florin
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html
Sysomos provides business intelligence for social media analytics. Their tools allow analysts to gain insights from large amounts of user-generated social media data, including blogs, social networks, reviews and more. This data can be analyzed to understand trends, identify key influencers, measure marketing campaign effectiveness and monitor brand sentiment. By applying technologies like data collection, processing and interpretation, business intelligence can extract valuable knowledge from the social media collective.
Can WiMAX be the Broadband Solution for Underserved Areas?Dr. Mazlan Abbas
Dr. Mazlan Abbas is a senior director at MIMOS Berhad who specializes in wireless communications. He discussed how WiMAX technology, specifically IEEE 802.16e and 802.16j, can provide a broadband solution for underserved rural areas in a cost effective way by extending coverage and reducing infrastructure costs. WiMAX promises an all-IP network architecture from the start.
Digital technology now forms a central part of our everyday lives. It can be found in the majority of objects and services that we use every day, including the Internet, computers, mobile phones, cameras, portable music players, televisions, game consoles and GPS receivers, but it is also hidden away, sometimes in a less visible manner, in vehicles, industrial tools, medical devices, decision support systems, etc.
In the space of barely a few years, all these technologies have already profoundly changed our lives, to the point of becoming indispensable. They will continue to do so in the future, thanks to applications that are currently being developed. This is the route taken by researchers at Inria, a public research body, which is inventing the digital world of the future.
The Quiet Revolution of Visual Communications in the Western Enterprise. Ric...TrueConf__
The document discusses the history and evolution of visual communications in enterprises from the 1980s to present day. It describes how videoconferencing transitioned from expensive dedicated room systems to mainstream technologies integrated into unified communications applications and mobile devices. The adoption of visual communications is now widespread in enterprises due to acceptance of collaboration needs, empowerment of individual users, and growth of mobile and hybrid work arrangements.
The document discusses how HR must adapt to new technologies and work styles enabled by Web 2.0. It outlines five focal points for HR 2.0: cultural development, workforce performance, internal communications, knowledge management, and partner networking. HR must lead organizational change to attract new generations by introducing collaboration tools, communities, and a more flexible approach to work.
The document discusses the recommendations from the Australian Government's Convergence Review, which examined how regulations need to change in response to technological changes blurring the lines between telecommunications, media, and technology industries. Key points:
- A new Communications Regulator is proposed to replace the Australian Communications and Media Authority and regulate media mergers, content standards, and promote Australian/local content.
- Content regulation is still needed but should apply consistently across all platforms. Broadcasting licenses would no longer be required.
- New powers are proposed for the regulator to address competition issues in content markets regarding exclusivity, bundling, and access to premium content.
- Content standards would continue to be regulated, with reforms to classification
Are You Ready for the Era of Big Data and Extreme Information Management?John Mancini
This is the first part of a 5-part series on the Information Challenges facing organizations. A white paper describing these challenges can be found here - http://pages2.aiim.org/CIPWebPage_InfoProWP.html
The document discusses enabling technology for connecting rural communities through broadband access. It outlines challenges in bridging the digital divide in rural areas such as lack of infrastructure and low incomes. The document proposes using WiMAX technology to provide affordable and reliable wireless broadband access to rural communities. Specifically, it presents MIMOS' WiWi Gen 1.5 solution, a hybrid WiMAX/WiFi system, as a means to deliver broadband connectivity and valuable online services to underserved areas.
Lee Rainie gave a speech about the rise of networked individuals. Some key points:
1) The internet has transformed from a stationary technology used by a minority in 2000 to a ubiquitous, mobile, and cloud-based technology used by most adults and teens by 2010.
2) This shift has changed how people access media and information, socialize, and participate in social networks which are now bigger, looser, more segmented, and layered.
3) These changes are pushing society toward "networked individualism" as people manage more aspects of their lives independently through various online and mobile networks.
The document discusses emerging trends in media consumption and participation. It notes that consumers are spending increasing amounts of time engaged with online media like social networks, videos, and user reviews rather than traditional media like television and newspapers. Brands are experimenting with new ways of engaging consumers online through user-generated content, virtual worlds, and social networks. The key takeaway is that consumers now demand more choice, control, and participation in their media experiences.
1. Mobile data consumption is growing exponentially and doubling every year, far exceeding original projections. Video content like YouTube is a major driver of this growth.
2. Wireless operators must plan their network access strategies to accommodate this rapid growth. Early strategies include utilizing 4G networks, WiFi offloading, and optimizing networks through congestion management and smart planning.
3. WiMAX was developed to support high-speed wireless data and address this growth. It has evolved through multiple releases to improve throughput, capacity, and support new frequencies and channel bandwidths up to 100 MHz.
Jim seymour, alcatel lucent lte and lte-advancedmeenumecc
1) 4G networks like LTE and LTE-Advanced are being developed to meet the fast growing demands for wireless data capacity and improved user experience from smartphones, tablets and other devices.
2) Carrier aggregation and MIMO enhancements in LTE-Advanced will be critical to achieving peak data rates of 1 Gbps by combining multiple LTE carriers and improving spectral efficiency.
3) MU-MIMO enhancements in LTE-Advanced allow efficient simultaneous transmission to multiple users, providing up to a 50% spectral efficiency gain over previous 4G technologies.
New High-Speed Network Connects Dadaab Aid Agencies For CollaborationNetHopeOrg
To answer the pressing challenges encountered by agencies working in the Dadaab camp, NetHope, Inveneo and Cisco came together to create a new collaboration network that enables humanitarian agencies to function better, to communicate better with other organizations and to better support operations.
Cybera - Network & Utility Initiatives - visionCybera Inc.
Cybera provides network infrastructure and services to support research, education, and economic development in Alberta. It was formed through the merger of previous organizations. Cybera currently manages several network and research projects and aims to expand broadband access across Alberta, especially in rural areas still lacking connectivity. Peering arrangements allow networks to directly exchange traffic, reducing costs and improving performance compared to traditional transit agreements. Cybera connects to an internet exchange in Seattle, providing improved access to major content providers through both public and private peering connections.
United Visual Artists (UVA) is an art and design studio based in London known for projects at the intersection of sculpture, architecture, live performance and digital media. UVA's work has been exhibited internationally and their designs for live performance have led to commissions at major venues. The group's diverse team draws from fields including fine art, architecture, and engineering to create boundary-pushing multimedia works.
Este documento describe los desafíos que enfrentan los estudiantes al buscar información y las habilidades que necesitan para ser buenos investigadores. Explica que los estudiantes a menudo tienen dificultades para encontrar y evaluar los mejores recursos, y carecen de conocimientos sobre las diversas herramientas y estrategias de búsqueda disponibles. También destaca las características de los estudiantes competentes en información, como tener un plan de investigación, reconocer vacíos en la información encontrada, y saber que la calidad es importante.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
Adfonic is a fast growing European mobile ad network with over 4,500 publishers generating billions of ad requests per month. They have offices in London, New York, Paris, and Seville. Adfonic leads in mobile advertising innovations like real-time bidding, geo-location targeting, and conversion tracking. Their clients include large brands and agencies. Data shows that smartphone and tablet penetration is growing nationwide in countries like the UK and influencing consumer mobile behavior. This is creating new opportunities for advertisers.
This document discusses knowledge management and the evolution of approaches over time. It identifies three eras: 1) content management focused on capturing knowledge, 2) knowledge distribution focused on search and assisting work, and 3) knowledge consumption focused on transforming processes by leveraging networks. Most current approaches don't support collaborative work, instead information is siloed. The document proposes an optimal solution would unify information access, connecting people to people and people to information through a navigation and collaboration portal.
TRLabs is a not-for-profit research consortium established in 1986 in Edmonton, Alberta. It facilitates economic development through applied research, prototype development, technology demonstrations, and assisting with commercialization. TRLabs has a $13 million annual budget from government, academic, and industry members. It focuses its research on areas like connected media, eHome, eHealth, and emerging technologies. TRLabs also runs the Disruptive Technology Challenge which provides $100,000 annually to support disruptive innovation projects led by university faculty and students.
The document discusses the past, present, and future of digital technologies and their economic and social impacts. It describes how technologies have evolved from static computers to ubiquitous smart devices connected by broadband networks and the internet. It provides examples of NICTA's research into digital infrastructure, smart devices, applications, and modeling economic and social issues. The future trend of the "Internet of Things" is discussed, with examples including RFID tracking and intelligent transportation systems.
Intervento di Luca Giuratrabocchetta (Country Manager, Google Enterprise Italia) al seminario "Professional Social Network, Business e Carriera" di Fondazione CUOA e Federmanager
The document discusses the future state of enterprise applications. It argues that enterprise applications are transitioning from closed, client-server architectures owned by single vendors to more open, hybrid cloud-premise models where value is created through network effects and user data. Developers will focus on seamless experiences across all devices using loose coupling and open standards. Monetization will increasingly come from free, subscription, and advertising models as software shifts to internet-based distribution and consumption. The emerging future state is one where enterprise applications are seamlessly hybrid, developed without constraints of any single device or approach, and centered around end-user needs.
Harbor Research - Introduction to Smart Business & M2MHarbor Research
The Pervasive Internet and the new world of Smart Systems are ushering in an era where people, machines, devices, sensors, and businesses are all connected and able to interact with one another. As these previously disaggregated parties come together, new modes of collaboration and intelligence will abound fostering a trend that we call “Smart Business.” Machine-to- Machine communication (M2M) systems are merely the starting point. The development of the Pervasive Internet and the evolution toward Smart Business practices will enable a truly connected world. Inputs from machines, people, video streams, maps, newsfeeds, and sensors will be digitized and placed onto networks. This will lead to the convergence of the physical & virtual worlds, thus enabling collective awareness, creativity, and better decision making capabilities for societies that increasingly rely on real-time information and interactions. Many observers believe that this phenomenon will drive the largest growth opportunity in the history of business.
Users provide inconsistent ratings when rating items multiple times, introducing natural noise that limits recommendation accuracy. An experiment with 118 users rating 100 movies over 3 trials found:
1. Test-retest reliability was good at 0.924 but mild and negative ratings were less reliable.
2. Pairwise RMSE between trials was 0.557-0.765, with the largest error between the most distant trials.
3. Common recommendation algorithms like user-based kNN, item-based kNN and SVD were robust to noise, with less than 5% difference in RMSE across trials. The second trial consistently had the lowest noise.
This document provides an overview of Microsoft solutions for broadcasters, focusing on solutions demonstrated at the NAB Show Germany. It discusses solutions for editorial collaboration and mobile journalism, digital content management, broadcast business management, media XRM, broadcast business intelligence, and online video services. Case studies are presented on using Microsoft solutions for editorial collaboration at the BBC and for digital content management and news content aggregation at NBC Universal.
This document discusses Nokia's history, values, future mobile market trends, and new mobile concept development. It provides details on Nokia's transformation from pulp and rubber manufacturing to becoming a global leader in mobile telecommunications. The key values that drove Nokia's success are highlighted as customer satisfaction, respect for the individual, and continuous learning. The document also outlines trends in the future mobile market like increased competition, the rise of mobile internet/Web 2.0, and destruction of industry borders. Finally, concepts for new mobile phones focused on unexpected design changes, personal memories, and customizable interfaces are presented.
This document discusses how the internet is transforming business and the global economy. It notes that the world is changing rapidly, with economic recovery dependent on factors like speed, flexibility, and replication. Businesses now use networked IT as a differentiator and must innovate to stay competitive. The amount of data flowing over the internet is growing exponentially, driven largely by growth in video traffic. New devices and applications are emerging, and security threats are also increasing. The future of work will involve greater mobile access, collaboration, and new forms of virtual work.
Mango has built a demonstration WiFi mesh network covering a large customer base of 15 million to validate and demonstrate their wireless technology at no cost. They have established an R&D facility to manufacture and assemble infrastructure equipment for their internal network and overseas markets, including base stations, antennas, towers, and rooftop mesh routers and hotspots. Mango has also implemented a 25 mile range wireless cloud backbone using smart towers that are fully remotely managed and field upgradeable.
March 20 digital signage tampa lyle bunnabbyfavali
The document outlines the agenda and speakers for a conference on digital place-based media. The agenda includes discussions on the current state and applications of digital signage, return on investment, planning, content, and technology. Speakers will discuss topics like the digital signage industry, integrating enterprise media, media displays, and the importance of content. An expert panel will also discuss digital signage networks, content, and industry trends.
March 20 digital signage tampa lyle bunnabbyfavali
This document provides an agenda and details for a digital signage conference on March 20, 2012 in Tampa. The agenda includes discussions on the status and applications of digital signage, return on investment, planning, content, and technology. Speaker biographies and presentations are included that cover topics like digital signage network architectures, sample digital signage loops for different applications, and business processes involved in digital signage networks.
The document describes the Digital Enterprise Research Institute (DERI) and its work on enabling networked knowledge. DERI aims to link scientific research with industry through fundamental research, technology development, and education. Its goals include exploiting big data and enabling smart cities through removing data silos and leveraging linked open data. DERI is developing technologies like the Semantic Sensor Network ontology, CoAP protocol, and Continuous Query Evaluation over Linked Streams (CQELS) to process sensor data and queries over linked streams and datasets in real-time.
Glenn 20130131 new technologies new applications (no video)US-Ignite
This document discusses new technologies enabled by gigabit internet connections and software-defined networking. It outlines US Ignite's goals of supporting next-generation applications through community testbeds and coordinating best practices. Key points include enabling telehealth, education and public safety applications; using neighborhood clouds to keep data local; and stressing routers and transport with high bandwidth applications like 4K video and sensor networks. Software-defined networking is presented as a solution to optimize performance for different application "channels" like video conferencing, public WiFi safety networks, and reliable medical device control.
This document discusses building big data analytics platforms and infrastructure using Supermicro, Greenplum, and SAS. It provides an agenda that covers big data analytics platforms and infrastructure as well as a 1,000 node Hadoop cluster built using EMC and Supermicro. The document then discusses Greenplum's data computing appliances and how Greenplum has become the foundation of EMC's data computing division. It also provides an overview of SAS and discusses building the big data analytics "stack" using analytic toolsets, Greenplum Chorus, Greenplum data computing appliances, Greenplum Database, Greenplum HD, and SAS.
This document discusses integrating Supermicro, Greenplum, and SAS to enable big data analytics platforms and infrastructure. It provides an agenda that includes discussing big data analytics platforms and infrastructure as well as a 1,000 node Hadoop cluster using EMC and Supermicro.
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NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
1. Newspaper
01 Research
News
www.tid.es/en/research
Telefónica Digital
MOBILE WEB
UNDAPPRESSURE
>>page 3
Research News
THINK
A BYTE
1
>>page 4
Telefónica Digital
DATA, FUTURE OIL
>>page 6
HOW TRUSTWORTHY
IS YOUR GRAPH?
>>page 8
DON’T LET THEM
THE MAIN INGREDIENT: SELL YOUR
A REJECTED PAPER PERSONAL DATA:
DO IT YOURSELF
Ferran Adrià
Chef of elBulli Foundation >>page 9
>>page 11
2. Telefónica Research Groups
by Pablo Rodriguez
Director of Research
Within the past 5 years, the achievements of the Telefónica research group have had a strong fo-
cus on IPR generation -more than 50 patents- and publications -more than 45- in top Internet and
Multimedia research conferences such as Sigcomm, Mobicom, NSDI, Sigmetrics, ACM Multime-
dia, ACM CHI, ACM Recsys, ICASSP. Our projects target both the design of complete systems and
prototypes, as well as the transfer of technology to existing products. The Telefónica research
groups have a remarkable track record in transforming mid-long term research into new market
products. Become one of us joining our global research team in Barcelona.
FIXED AND WIRELESS NETWORKING ONLINE SOCIAL NETWORKS USER MODELING & MACHINE LEARNING
ClubWiFi:
SPAR:
Increasing
Scaling Recommend
wireless
Online Social er Systems
bandwidth and
Networks
coverage at home
Energy SONG: Social
Detecting
Efficient network Write Smart
Astroturfing
Networks Generator Cities
behavior
Research News
MULTIMEDIA ANALYSIS HCI AND MOBILE
COMPUTING
Network Technologies
Coding Multimodal for Emerging
2 Video Copy Markets
Telefónica Digital
Detection
DISTRIBUTED SYSTEMS
Towards
Tailgate: Speaker-
Understanding
Handling long- centric Audio Understanding
Human
tail content Analysis Mobile Web
Communication
with a little help Technologies usage
from friends
Photo NETWORK ECONOMICS
Inter- Storytelling and Pricing policies
Datacenter Computational for end
Bulk Transfers Models of customers & ISP
with Hermes Media inter-connection
Aesthetics economics
MIESON: Shapley in the
Key-Value Multimedia MoviPill Core: Fair and
Store Information Accurate Pricing
Architectures Extraction from of Transit
Online Social Bandwidth
Networks
SECURITY AND PRIVACY
Bittorrent FIXED AND
WIRELESS MULTIMEDIA
Locality iTunes for ANALYSIS
NETWORKING
Information
ONLINE HCI AND
SOCIAL MOBILE
NETWORKS COMPUTING
SybilRank: USER
Efficient and Crowdsourcing MODELING & SECURITY AND
Apollo Effective Sybil identity MACHINE PRIVACY
Detection in credential LEARNING
Online Social verification
DISTRIBUTED NETWORK
Networks SYSTEMS ECONOMICS
Edited by Barcelona Lab Director: Pablo Rodriguez (pablorr@tid.es). CONTRIBUTORS:
Telefónica Digital Editor: Oriol Ribera (oriol@tid.es). Managing Editor: Martí Pallás (marti_pal@yahoo.es).
Plaça de Ernest Lluch i Martín 5 Creative Editor: Marc Soler (msn@tid.es). Story Editor: Vicent Llorca (vicent_llorca@hotmail.com ).
08019 – Barcelona Design: Sofia Alonso (salonso@plataformasic.com)
http://goo.gl/VHor4
Images: Shutterstock. Image of Ferran Adria: vcrown.com/blog
3. MOBILE WEB
UNDAPPRESSURE
An app for hunting movies, an app for finding new recipes, an app for checking the weather... A research project reveals that smartphone
users only search and browse the mobile Web when they don’t have “the right” mobile app installed. What would you like to know and which
app will you download?
SMARTPHONE USERS are more inclined to use specific mobile apps than browsing
the mobile Web when trying to find information, a research project carried out by
Telefónica Digital shows [1]. Considering that the Apple’sMac App Store offers more
[1] K. Church, N. Oliver. Understanding mobile web use in than 500,000 apps, the life expectancy of existing mobile browsers might be short-
today’s dynamic mobile landscape. In proceedings of the er Than we think. Mobile search engines or mobile app recommendation apps can
13th International Conference on Human-Computer In- recommend appropriate apps to the user after analyzing their mobile behavior. In ad-
teraction with Mobile Devices and Services (MobileHCI’11). dition, personal computers no longer rule the market. A market report by Canalys
http://goo.gl/DEryP shows that 489 million smartphones were sold in 2011 [2], compared to the 415 mil-
lion PC’s. And the gap is getting bigger: smartphone sales will increase a 22% in 2012
[3]. In this scenario, it isn’t surprising that mobile Web usage at home is increasing.
Research News
Instead of using a laptop or a desktop computer to access online information, peo-
[2] More than 1 billion apps are downloaded every month. ple use their phones while at home. According to the research project previously men-
http://goo.gl/Q84bb tioned, more than 70% of mobile Web usage occurs in stationary settings like home
and work. The increasing amount of tablets has contributed to this progressive de-
cline of conventional platforms – experts believe 90 million tablets will be sold dur-
ing 2012.
Technology has certainly changed a lot in the last 40 years and its impact on so-
3
Telefónica Digital
ciety has been profound. It has shaped a completely new lifestyle, closely related to
[3] Will smartphones sales keep accelerating forever? the spread of new computing devices. Mobile phones have become an extension of
http://goo.gl/In7Ha the human body –who can stand a whole day without checking email or tweeting
what they are up to? We carry our mobile phones everywhere and ringing melodies
are heard at funerals, weddings or cinemas. The way we use our phones, the con-
tent we consume, the searches we execute, reveal a lot about ourselves.
Another mobile trend discovered by the research team at Telefónica Digital is the
increasing social nature of mobile Web access. Imagine you’re having dinner with
some friends and the topic of last elections comes up; then you use your mobile
phone to find out the difference between the most voted party and the second
most voted. Indeed mobile search appears to be a social act: 65% of search hap-
pens while in the presence of others according to the empirical results obtained by
Telefónica Digital. Social search does not seem to follow any concrete temporal pat-
terns, which implies it occurs more by chance than out of habit. It’s the conversation
that prompts people to use the phone to check details about the topic you’re dis-
cussing. So let’s see who gets it first, the IMDb app or the Web: how many Oscars
has Meryl Streep won?
4. THINK
A BYTE
How can the network meet the traffic demand with the current resources? How we solve this question has a
consequence for the environment as the digital universe is expanding and the traffic is said to keep growing. A possible
answer: to be more sustainable by doing a more efficient use of the current network.
THE DIGITAL UNIVERSE isn’t exactly expanding: “it’s exploding”. In an interview on [1] "Q&A: Hacker Historian George Dyson
Wired magazine [1], historian George Dyson states that “digital universe is expand- Sits Down With Wired’s Kevin Kelly"
Research News
ing at the rate of 5 trillion bits per second in storage”. At such pace, there won’t be http://goo.gl/1e0Fq
enough air-traffic controllers to handle traffic through this massive network. Speak-
ing of which, we may find some inspiration in the principles of yield management
used by the low-cost airlines. When managing the network, we should try to under-
stand, anticipate and influence the user behavior in order to maximize the re-
4 sources usage. To do so requires an in-depth knowledge of the network resources in
order to use unutilized bytes currently going to waste during non-peak hours.
Telefónica Digital
5. That’s exactly what NetStitcher [2] does: non-real-time applications, such as back-
ups or transfer of bulky updates, can use unutilized bandwidth across multiple dat-
acenters and backbones. Achieving this goal is relevant since leftover bandwidth ap-
pears at different times, for different durations, and at different places in the world.
NetStitcher gathers information about leftover resources, uses a store-and-
[2] Inter Datacenter Bulk transfers with Hermes forward algorithm to schedule data transfers, and adapts to resource fluctuations.
http://goo.gl/lS7l7 As opportunities to make a more efficient use of the network by using NetStitcher
are striking, the Telefónica Digital innovation department is gauging the possibility
of implementing a worldwide solution based on this mechanism.
Nevertheless, making a more sustainable use of the network is also in the users’
hands. After all, every support is needed to reduce our impact on the environment.
[3] Club-Wifi Increasing wireless bandwidth and coverage ClubWiFi [3], a project developed by the research teams at Telefónica Digital, can
at home. help without introducing expensive changes in the infrastructure. In residential neigh-
http://goo.gl/XxgFM borhoods, ClubWiFi, just using a single radio WiFi card, connects all the neighbors
WiFi gateways and uses their spare bandwidth, which improves the downlink and
uplink speeds without impacting the quality of service of the line owners. Aggre-
gating the backhauls, though, is not enough: since there could be a potential high
number of users sharing their broadband links, the users always have their own band-
width at home guaranteed, so the performance is always equal or better than not
using ClubWiFi.
Different priorities
Imagine you take a plane to visit the Telefónica Digital research lab in Barcelona,
known as “the arrow”, and, instead of sharing the flight with other passengers, a car-
go of water tanks flies with you. An unusual passenger, you may think. Unusual and
expensive: even though we can’t survive without water, the shipping cost for the
sender would be astronomical. A similar situation occurs in the network: despite
Research News
[4] Inter Datacenter Bulk Transfers with Hermes. the overarching assumption that all communications are intolerant to delay, there
http://goo.gl/M8Chb are different types of contents that can be treated differently.
The so-called delay tolerant traffic is a good example [4]. In many different situ-
ations, research teams start large downloads that can take anywhere from a few to
[5] Tailgate: Handling longtail content with a little help several hours. The content, though, will not be consumed right away. The LHC proj-
from friends. ect by CERN is expected to generate 27 TB of raw data per day that are sent to 30
research labs worldwide. With regard to sustainability, treating this delay tolerant
5
http://goo.gl/HCGkD
Telefónica Digital
content as ordinary interactive content has a strong impact on the environment as
the network needs to be able to meet the high demand on peak hours.
The new scheme proposed by Telefónica Digital can help battle this issue: it re-
wards the user –for instance, a research team– to move part of their delay tolerant
traffic away from the busy hours. On one hand, by lowering their traffic during peak
hours, researchers get higher access rates during non-peak hours and more scien-
tific data can be sent; on the other hand, no more infrastructure investments are
needed.
There are more cases of contents that can be treated differently. For example, the
pictures of the last party posted on Facebook or a short video from a day out with
the family. This user generated content, called long-tail, has dramatically increased
with the broad adoption of smartphones; nowadays Facebook hosts more images
than photo hosting websites such as Flickr. However, the interest group is limited:
only friends and relatives will find this content interesting. Here we have the chal-
lenge: how can we reduce costs and make this content available only for those who
will consume it?
That’s why Telefónica Digital has designed a system called TailGate [5] that han-
dles the long-tail content and improves the quality of experience. In order to reduce
costs TailGate focuses on different notions that dictate consumption patterns of
users. For example, the different time-zones allow TailGate to transfer the content
during non-peak hours; the social graph also provides information on who will likely
consume the content. By combining both factors TailGate pushes the right data to
the right areas at the right time.
TailGate, NetStitcher and the delay tolerant content project have been funded
by the 7th Framework by the European Commission. The different teams involved
want to thank the European authorities for giving support to their research and
contributing to big data sharing.
As opportunities to make a more
efficient use of the network by
using NetStitcher are striking, the
Telefónica Digital innovation
department is gauging the
possibility of implementing a
worldwide solution based on this
mechanism.
6. DATA, FUTURE OIL
Countless digital items leak traces of our daily activities: the mobile phone, the credit card, GPS devices… This vast amount of data has
been said to be a new class of economic asset like currency or gold. Like oil, this raw data needs to be refined to extract its business
potential. At Telefónica Digital, we are carrying out extensive research to make sense of this pervasive data, shed new light on human
individual and aggregated behavior and identify opportunities for new services. In the case of emerging countries, this data is a key asset
that can be leveraged to understand and improve people’s lives.
Research News
6
Telefónica Digital
DESPITE BEING ONE of the first current energy sources and having countless uses,
the existence of oil isn’t a recent discovery. In fact, the Ancient Greek already used
it in the construction of towers and walls. More than 20 centuries later, the Polish
Ignacy Lukasiewicz invented the first oil refinery in the world 19 years before the en-
gine, both of which laid the foundations of a completely new economy. In other words,
it wasn’t until society learned how to refine the crude oil that it became indispensa-
ble in the Occidental world. In a similar way, raw data needs to be processed and an-
alyzed in order to extract valuable knowledge from it. The new data refineries are lo-
cated in the research labs where researchers have a challenging task for the next
decade: to extract the value from this resource for both commercial profit and pub- [1] “Big Data, Big Impact: New Possibilites for International
lic good. Development”
The World Economic Forum estimates that over 2.5 quintillion bytes of Big Data http://goo.gl/v3qkH
[1] are generated every day. A large portion of this data is user-generated content
available on the Web, specially in blogs and online social networks. The majority,
though, is what experts call “massive passive data” or “data exhaust” that is gener-
ated when we interact with the digital world via e.g. financial transactions, Web search-
es, or mobile phone usage. Big Internet companies like Facebook, Google, eBay or [2] “How Yahoo Spawned Hadoop, the Future of Big Data”
Yahoo! are devoting significant resources to materialize the business potential of Big http://goo.gl/EcFZ1
Data [2]. For example, Bob Page, vice president of analytics at eBay, confesses they
“now depend on Hadoop (an open source platform that crunches epic amounts of
data using an army of dirt-cheap servers) to run the company”.
Hadoop can analyze huge volumes of data. More precise analytic tools are build-
ing on the foundation laid by Hadoop. Telefónica Digital is currently developing a
Big Data analytics system which analyzes terabytes of data in real-time.
7. The research team at Telefónica
Digital has been carrying out
research in Urban Computing
since 2008.
[4] E. Frias-Martinez, V. Frias-Martinez, G. Williamson. An Agent-
Based Model of Epidemic Spread using Human Mobility and So-
cial Network Information. The 3rd IEEE Int. Conf. on Social Com-
puting (SocialCom 2011), Boston, MA, USA.
http://goo.gl/11E7v
[5] Data Philanthropy is Good for Business
http://goo.gl/dA3rA/
Research News
ments typically ask their citizens to reduce their social interactions and mobility by
staying at home.
Previous research done in epidemiology has focused on clinical features, incuba-
tion times or transmission channels. Now the study of human mobility patterns
can shed new light on the way we’ve traditionally looked at the evolution of an in-
7
Telefónica Digital
fectious disease spreading in a geographical area. The research team at Telefónica
Digital has carried out a study of the H1N1 flu outbreak that uses real-life data about
citizen dynamics [4]. Particularly the research team has looked into the consequences
of the Mexican Government’s response during the H1N1 flu outbreak in Mexico. Be-
tween April 16th and 30th, 2009, Mexican authorities asked citizens to reduce their
mobility, closed schools and universities and suspended all non-essential activities.
Our research has revealed that government mandates managed to reduce by 10%
the peak number of individuals affected by the virus and postponed the peak of the
pandemia by about two days.
As the public sector, social agents also have non-commercial interest in having
accurate knowledge about human behavior in emerging countries. Mobile phone
records can be used to study citizen dynamics in developing countries as, unlike oth-
er technologies, mobile phone penetration rates are very high in emerging economies.
In fact, the growth of mobile data traffic from subscribers in emerging markets is ex-
pected to exceed 100% annually through 2015. The research team at Telefónica Dig-
ital is also working on technologies for development and on how this pervasive da-
ta can help us better understand the behaviors and needs of communities in emerging
economies. A recent project –mentioned by Forbes magazine [5]– aims at auto-
matically identifying the socioeconomic level of a population by analyzing its citi-
zens calling patterns and then infer their access to housing, education, healthcare,
and basic services such as water and electricity [6].
Unlike real oil, data is an inexhaustible resource that actually grows every day as
Urban analytics is another field where the opportunities of Big Data could have new gadgets with new sensors are adopted by the public. The research described in
a profound impact in society. The research team at Telefónica Digital has been car- this article has focused on analyzing cell phone records. However, other types of ubiq-
rying out research in Urban Computing since 2008. Part of the research is looking uitous data open the door to a more in-depth knowledge of human individual and
into the value of understandinganonymized phone call records. Their findings aggregated behavior.
might push aside traditional ways to analyze urban behavior, such as citizen mobil- When partitioning the Ottoman Empire in 1919, the United Kingdom and France
itysurveys, which face high cost, lack of scalability and increasing unwillingness of made an agreement about the oil rights in their Russian and Romanian colonies.
people to provide personal information. “Who owns the oil will rule the world”, Henri Bérenger, the French petroleum minis-
Studies carried out so far have generated disruptive knowledge about human dy- ter involved in the negotiations, said. Today, data is the new oil.
namics. One example is automatically identifying land use in urban landscapes by us-
ing phone calls records [3]. The traditional approach to urban land use characterization
only takes into account the planned land use. However, quite often land use planning [6] V. Frias-Martinez, J. Virseda. On The Relationship Between So-
and real land use are different. Researchers from Telefónica Digital have automatical- cio-Economic Actors and Cell Phone Usage. 3rd International Con-
ly categorized land uses in Madrid and Barcelona (the two largest cities in Spain) ac- ference on Information&Communication Technologies and De-
cording to five activities: industrial and offices, leisure, nightlife, shopping and resi- velopment, ICTD 2012, Atlanta, USA.
dential. They have also studied the way citizens move from one urban area to http://goo.gl/fO8P1
another. This route detection is key for traffic control, for the design of new public trans-
port lines and to correlate the existing infrastructure with the actual needs of the city.
Mobile phones as a tool to model the propagation of infectious diseases
In today’s connected world, the risk of suffering a pandemia is larger than ever be- [3] E. Frias-Martinez. Urban Analysis for the XXI Century: Using
fore. As illustrated by popular movies, such as Outbreak or Contagion, when facing Pervasive Infrastructures for Modeling Urban Dynamics. XXI Jor-
an infectious disease, the more physical interactions people have, the higher their nadas Telecom: Las TIC en las Ciudades del Futuro, Santander, 2011.
probability of getting infected. Hence, social dynamics and mobility are key factors Best Paper Award in Smart Cities
in the spread of a disease. In fact, when facing the risk of a pandemia, local govern- http://goo.gl/7tcA1
8. HOW TRUSTWORTHY New digital economy increasingly depends on recommendations made
IS YOUR
by users: LinkedIn, Foursquare, Amazon… What if those so-called experts
were actually fake profiles? Trust is in the baseline of this economic
model, but what can we do with users that don’t respect the game’s
rules? What do we do with those who show an antisocial behavior?
GRAPH?
FRIDAY EVENING. You are getting prepared for an exciting weekend when your smart-
phone buzzes. It’s a Facebook private message that says: “Hi, I’m Angelina Jolie. Do
you want to be my friend?”. There is no doubt: planets have aligned and the day has
[5] D. Antoniades, V. Erramilli,
and G. Siganos. Noise in Informa-
tion Infostreams. In submission.
http://goo.gl/63Cg5
of using marketing strategies, there have been cases of carefully orchestrated cam-
paigns, artificial and well-coordinated, trying to be perceived as “grassroots”. Ap-
pearance is the key: the messages look like independent and organic when there is
finally come. You knew she would end up dumping Brad Pitt and asking you to go out. actually a public relation firm behind the curtains. This practice, commonly called
It was a matter of time. Unfortunately, Angelina is too busy taking care of her family astroturfing [5] because of Astroturf, a green artificial grass seller, has now arrived
to make new friends and who has chatted to you may not even be a person – it could to the internet, especially since Twitter and others are playing an undeniable role in
Research News
be a machine. Considering how high you got your hopes, the weekend is ruined. the rise of new social movements. Detecting it has become a priority challenge for
Even though this Angelina Jolie profile would be obviously fake (there’s only one researchers in order to understand social communications worldwide.
Brad Pitt in this world), spam profiles are not always that easy to recognize. False iden- However, Telefónica Digital is not the first to attempt this. The astroturfing phe-
tities on the internet have been a problem since the first day. Online social networks, nomenon has been the object of multidisciplinary studies lately. In fact, some of
though, especially because of the dramatically increasing amount of time we spend those results have been used by Telefónica Digital, which has focused on Twitter.
8 using them, have become the bull’s-eye of hackers and cybernetic gangs. [1] Although
there are no official numbers of how many fake Twitter, Facebook and other social net-
From a technological perspective, astroturfing profiles on Twitter show different tem-
poral behaviour than spammers; not only do they often tweet in unison, but also
Telefónica Digital
works profiles exist, experts believe the number could overcome the 20%. spread the same message. Their social influence score is higher than regular pro-
In computer security it is known as the Sybil attack when multiple accounts that files too. Despite the efforts, it’s still not clear whether suspicious profiles are astro-
do not correspond to real users are used to spam other users or steal their contact turfers and there are still steps to be made to develop a full-fledged technique to
list (its name came from a best-seller of the 70s, Sybil, about a woman with multi- uncover such profiles.
ple personality disorder). Turning social graphs into trusted ones is the goal of dif- As long as we let our kids use online social networks, we need to find a way to keep
ferent research projects at Telefónica Digital. SybilRank addresses the issue of the gang away from this particular school playground. Internet has to be a safe and
Sybil attacks in online social networks using an effective and efficient social-net- reliable place. Otherwise, we’ll be too distrustful to believe it when the real Angelina
work-based Sybil detection mechanism for centralized OSNs which goes beyond Jolie actually wants to meet up.
previous attempts and can help to identify fake profiles.
In the hands of Tuenti, the largest online social network in Spain beyond Face-
book, more than 90% of what SybilRank classified as fake accounts were indeed [1] Q. Cao, T. Preguerio, M. Sirivianos, and X. Yang. Aiding the Detection
fake. This tool detects 20 times more fake accounts than the manual process. of Fake Accounts in Large Scale Social Online Services. In submission.
Researchers at Telefónica Digital have solved another question related to the re- http://goo.gl/fLmB1
liability of the web: can you proof your identity attributes, especially age and pro-
fession? Think about it: professionals get recommended by colleagues on LinkedIn,
you buy products with good reviews entered by so-called experts on Amazon [2], [2] “32% of smartphones owners who use their phone for shopping-re-
you tend to visit the restaurant that has the best opinions on Foursquare. All of which lated activities read online product reviews before buying”
means we trust people we don’t know. “An entire economy of ideas is based on on- http://goo.gl/SJYIt
line reputation, because it’s the people with the reputations and the social curren-
cy who get people’s attention”, social psychologist Aleks Krotoski explains on Wired
magazine [3]. The issue is even more important as we let our children use online [3] “Anyone can manipulate an online profile. Anyone can flood the web
social networks as a part of their education. with spin. Anyone can create a Cult of Me and get attention”
That is why researchers at Telefónica Digital have come up with a system that http://goo.gl/Dn6tz
uses online social networks to provide lightweight identity credentials while pre-
serving the user’s anonymity. This is FaceTrust: collating friends’ opinions with
self-claimed identity attributes to verify the real identity. [4] [4] M. Sirivianos, K. Kim, and X. Yang. Assessing the Veracity of Online Iden-
Moreover, some of these fake profiles have a totally different aim. Politicians and tity Assertions via Social Networks. In proceedings of CoNEXT 2011.
lobbies have always tried to influence the citizens. Since the 80s, though, instead http://goo.gl/hVtjN
9. DON’T LET THEM
SELL YOUR
PERSONAL DATA:
DO IT YOURSELF
Selling users’ private information has become a covered or uncovered practice: Facebook and Google are the best
example of sellers. As data is said to be the new oil, it seems fair users get something, even money, in exchange
for their personals details. The innovation department at Telefónica Digital is currently studying a solution that
Research News
will multiply the positive return of its 270 million customers’ data in their everyday lives.
IT HAS BEEN ON headlines worldwide: different companies are selling
the private information posted on online social networks by the users
themselves. Instantly dozens of web security experts have warned the
9
Telefónica Digital
world about the risk of being manipulated by big corporations that
now happen to know who you are, what your interests are, what you
buy and even where you go. Internet companies and online social net-
works, they claim, are “selling your identity” to the best bidder. Users
have become the product to be sold. In an article published in February
in The New York Times, the Chicago-Kent College of Law professor Lori
[1] “Unlike other big-ticket corporations, Facebook doesn’t have an in- Andrews goes a step further and states that “Facebook is using you”.
ventory of widgets or gadgets, cars or phones. Facebook’s inventory con- “The magnitude of online information Facebook has available about
sists of personal data – yours and mine” each of us for targeted marketing is stunning” [1], Andrews says. Indeed
http://goo.gl/Xp3B0 the amount and quality of this information is impressive.
However, we can find positive consequences of using this data accu-
rately. Imagine you want to set up a new pet store. You could buy a mar-
keting report about a designated area that might reveal which city blocks
get the most foot or car traffic from people whose web browsing histo-
[2] A. Chaintreau, V. Erramilli, B. Krishnamurthy, C. Riederer, P. Rodriguez. ry reveals that they own pets. Consequently, your investment would be
For sale: your data; by: you. successful and this existing demand would be met.
http://goo.gl/DBEw6 Another example: it’s easy to find on social networks users’ music
likes and dislikes. The Beatles have got 25 million fans on Facebook; La-
dy Gaga, 48 million. This information could be used by record compa-
nies for targeted marketing. Hence the data is useful, valuable and lu-
crative, and companies pay a lot of money for it.
What we’re really talking about is privacy and users consent. Pro-
posed solutions to deploy strong privacy guarantees have failed to be
adopted and the attempts undermine the utility of data, enforcing con-
straints. Vijay Erramilli, researcher at Telefónica Digital, offers a differ-
ent view: “These constraints are unnecessary and an economic rethink
would lead to a simple alternative solution”.
Erramilli has already been rethinking and has come up with a proposal
in collaboration with an international research team: instead of com-
plaining about your data being sold, decide which data you would sell
and do it yourself. Or just don’t sell it at all. “We´ve called this new con-
cept ‘transactional privacy’ and it would be the main idea of a personal
information market”, Erramilli explains [2]. The opt-in premise is basic:
users would have the option to keep their information secret. If they
were willing to share it, not only would they control which data is made
available, but also would get something in return, even money.
Another question arises: who would run the marketplace? The trust-
ed third party would be the legal go-between for the users and the ad-
vertising companies. OS, hardware vendors and global Telcos are good
candidates. It’s the case of Telefónica, whose innovation department
and business units are currently analyzing the potential of delivering
this research to its 270 million customers worldwide. Maria Jose Tome,
one of the business analysts involved, explains: “Not only can data be
sold, but it can be used in several manners to make the daily life easier.
Our goal is to use this personal data to enrich our customers’ lives
while protecting at the same time their privacy”.
10. RESEARCH
LIFESTYLE
IN BARCELONA
Family&kids
Barcelona is a very international and welcoming city. Close to 30% of everybody li-
ving in Barcelona are foreigners. Thus, international schools are easy to find for kids.
In addition, Barcelona has many parks, play-areas, attractions, nearby rural locations
and a good health care system. And the surrounding areas provide you with easy ac-
Research News
cess to large properties by the sea or the mountains. As such, this has recently ma-
de Barcelona the most family-friendly city in the world, according to The Guardian.
If you want to know more about how to move your family over, we have a number of
team members that would be happy to share their experiences with you!
10
Telefónica Digital
Restaurants
There’s something about Barcelona’s scene that cannot be fully explained: it might
be its particular identity, the every corner’s history, or its lovely Mediterranean
weather, perfect for having drinks outside and enjoy the cityscape. One way or
another, in this cosmopolitan city every district has its own personality and es-
sence. In Ciutat Vella, the most multicultural area, you’ll find dozens of different
types of food, from Asia to South-America. The harbor is the best scenario for a
romantic and unforgettable dinner; and then you have Gracia, the most popular
neighborhood among the youth. Aren’t you hungry yet?
Leisure
There’s only one thing you can’t do in Barcelona: get bored. Even though modernist
architecture is a must (how did Antonio Gaudi manage to develop disruptive real es-
tate a hundred of years ago?), the cultural scene won’t leave you time if you let it fill
your agenda. Moreover, beaches can make your day if you’re stressed with work. And
if you can’t wait to the weekend to get away from the city and enjoy the nature, just
stop by the different parks that surround Barcelona. In the Collserola Park, very clo-
se to the city, you’ll even find different routes that your family will love!
Sports
Sport is one the ingredients of the Mediterranean lifestyle. That might explain the
growing popularity of the half marathon that is organized in Barcelona every year.
If you enjoy running, there are dozens of races held during all year long. Moreover,
the F1 circuit of Catalonia (located at 30 min drive from Barcelona) will drive you
crazy, and if it doesn’t, the Barça’s stadium, Camp Nou, will. Let’s try something
more relaxed: fancy a beach volleyball match by the sea?
11. THE MAIN
INGREDIENT:
A REJECTED
PAPER
Ferran Adrià
Chef of elBulli Foundation
Research News
FINDING OUT that your paper has been rejected by the program committee can be quite frustrating. However, it does not have
to be the end of the paper’s journey but the beginning of a new life! With a little imagination, the paper becomes some sort of
chocolate topping, a crystallized orange or lemon jelly. You just need to mix your previous work with some new expectations,
and dust it all over with a challenging set of ideas for the future. That’s exactly what culinary star Ferran Adria is seeking: new
horizons. After closing his restaurant elBulli (considered the best restaurant in the world during 5 consecutive years) in Cala
Montjoi, he’s back to the kitchen with a shopping bag full of projects. The most important is to set up elBulliFoundation by 2014 [1] “elBulliFoundation 11
Telefónica Digital
as a culinary creativity center [1]. And Ferran Adria won’t be alone in that pursue: Telefónica Digital Innovation Center in Barcelona to open in 2014”
is all by his side. The Catalan chef and the Telefónica Digital Research and Innovation teams are working hard together to de- http://goo.gl/ZsvDA
velop the technological infrastructure that will support the new reborn cathedral of haute cuisine and gastronomy, elBulli-
Foundation. You can see a small taste of this collaborative open innovation effort in this page: a rejected paper that has been
turned into a contemporary cuisine piece of art. There you have: exquisite!
Unravelled White papers al Pil-pil Liquorice sponge with green apple ,
with paper caviar paper and chocolate sorbet Puffed paper polenta
Hot monkfish liver with shallots and Strawberry sorbet with a filling of
frozen honey paper fresh cheese and crystallized paper Beetroot and paper ice
PHOTO: MARC SOLER
12. Research News
12
Telefónica Digital
JOIN US
LIFE IS A GAME and the key to success is having the best players on your team. At Telefonica
Digital we have in our staff players that have grown up playing among the best teams in
the world. The team counts with top players but we’re missing you: come and work with us!
The match happens in a wonderful building, an architectonic jewell. Located in the 22@, the
high-tech district of sunny Barcelona where all the most important tech companies of the
city have established their labs, and... you’ll get to enjoy the wonderful Mediterranean Sea
from your office.
Plus we can always ask our partner, the F.C. Barcelona, for help. The Barça football team and
Telefónica Digital have allied in order to bring excellence in new technologies into the sports
world. One of the current projects is to improve connectivity at Camp Nou, the Barça’s
stadium. With 100,000 seats, achieving that all supporters can tweet their team’s goals
without saturating the network is such a challenging task. “It’s a pilot whose results will be
used in countless sportive events (for instance, the Olympic Games) where the massive
online social network usage is common”, Pablo Rodriguez explains. Live concerts also may
take advantage of this improvement, and that opens the door to a new generation of
mobile apps.
A whole world of opportunities are waiting for you at Telefónica Digital, where you’ll
become part of the one and only research lab whose members can see their findings
applied to the 270 million customers that the company has around the world. Come to
Barcelona and find it with us!
www.tid.es/en/research
Pablo Rodriguez Konstantina Papagiannaki Nuria Oliver
http://rodriguezrodriguez.com http://goo.gl/PrxqA http://goo.gl/Ap6Ti
http://goo.gl/EpgAn