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Baby Boomers and Digital Technology Silver Summit – Washington DC March 28, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org PewInternet.org

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Generational self-definition

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Internet users – 80%100%80%60% 93% 89%40% 80% 75% 58%20% 31% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)

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Broadband at home – 64%100%80%60%40% 74% 75% 65% 60%20% 45% 21% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)

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Digital devices Younger Older Silent G.I. All online Millennials Gen X Boomers Boomers Generation Generation adults (18-34) (35-46) (47-56) (57-65) (66-74) (75+) (18+)Cell phone 96% 94% 87% 84% 77% 52% 88%Desktopcomputer 55% 67% 62% 61% 48% 29% 57%Laptopcomputer 70% 63% 58% 49% 32% 14% 56%iPod or MP3player 69% 57% 36% 24% 10% 5% 44%Gameconsole 63% 63% 38% 19% 8% 3% 42%e-Bookreader 19% 25% 18% 12% 9% 5% 19%Tablet, likeiPad 23% 23% 16% 14% 8% 3% 19%

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Smartphones – 46%100%80%60%40% 66% 53%20% 35% 22% 20% 3% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)

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Wireless connectors – 63%100%80%60%40% 81% 74% 54%20% 44% 26% 9% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers (57- Generation Generation (47-56) 65) (66-74) (75+)

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Download apps– 46%60%50%40%30% 56%20% 40% 25%10% 11% 1% 4%0% Millennials GenX Younger Older Boomers Silent G.I. Generation (18-34) (35-46) Boomers (57-65) Generation (66- (75+) (47-56) 74)

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Use social networking sites – 52%100%80%60%40% 78% 63%20% 42% 38% 20% 0% 6% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)

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Mean size of SNS network350.0300.0250.0200.0150.0 318.5100.0 197.6 155.7 50.0 85.1 78.4 42.0 0.0 Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)

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Internet activities – 1 % of internet users100 91 90 92 89 89 83 85 84 82 8180604020 0 Email Search engines Hobby Maps/Directions Health info Younger Boomers Older Boomers

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Internet activities – 2 % of internet users10080 71 72 74 74 68 65 62 6160 55 55 50 464020 0 DIY info Get news Govt sites Pol news Research jobs Wikipedia Younger Boomers Older Boomers

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Internet activities – 3 % of internet users 90 81 80 70 68 70% of internet users 60 55 50 40 30 27 20 10 0 Research products Buy goods Travel reservations Banking Auction

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Big changes in messaging environment• Users are in charge of the media “playlist”• Attention zones are fracturing• Influencers are different – “amateur experts”• Feedback and participation are assumed aspects of “media” encounters• Transparency is a new marker of trust and trust is eroding in big institutions – including the church and media enterprises• Social networks are more important than ever

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What does this mean?Social networks are more influential - 1Sentries

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What does this mean? Social networks are more influential - 2Evaluators

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What does this mean? Social networks are more influential - 3Audience = New media are the new neighborhood

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Be notafraid

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Thank you!