This document discusses how to create a mobile app in 10 minutes using Oracle Application Express (APEX). APEX allows for rapid development of web applications that can be delivered via desktop or mobile. It uses a 3-tier architecture with the Oracle database on the backend. APEX is free to use, simple, fast, flexible, stable, secure and supports mobile. The presenter is from APEX SOLUTIONS, a specialized Oracle partner focused on APEX in the Czech Republic and Slovakia. They provide training, custom development, consulting and products related to APEX. An upcoming APEX conference is also mentioned. To get started with APEX, users can visit apex.oracle.com