The document discusses how identity branding is an important aspect for a magazine. It explains how the front page, contents page, and double page spread in a magazine example all relate to each other to create a consistent identity through shared attributes like colors, fonts, images, and layouts. While the pages have different layouts and images, the people are positioned and dressed similarly to recognize the band featured. A consistent house style and font are used throughout with some variation on the contents page to represent different bands and help create the identity brand.