The document provides strategies and unique campaign ideas for retailers to maximize revenue during the end of year period. It recommends integrating social data into the website through features like a trending wall. Additional tips include using discounts strategically, promoting free shipping, seeding content on Pinterest, leveraging shipping deadlines, personalizing messaging, and segmenting PPC traffic. Important holiday dates are also listed to help build marketing calendars.

1. Go Out with a Bang!
End of Year Strategies
to Maximize Revenue
Presented by

2. Your presenter
Peter Messmer
Marketing Director at AddShoppers

3. What we’ll cover...
Social Commerce Stats
Unique Campaign Strategies
Important Q4 Dates

4. Across 10,000 Retailers
$100M+ in tracked revenue
100M+ products
addshoppers.com/stats

5. Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Did you know?
Socially-engaged users spend 8.2% more
In Q4 2014, users who shared or came from a social network spent $126.12
on average vs. non-socially engaged users who spent $116.55.
How much is a share worth?
$1.03 per tweet 80¢ per share 67¢ per pin

6. Health & BeautyApparel & Clothing
Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Did you know?
Pinterest is the new “Google Shopping”.
This year, Pinterest has eclipsed Facebook in total sharing volume - now
250% more shares to Pinterest than Facebook.
Top categories for Pinterest
Home & Garden
Conversion rates
180% higher during
Q3/Q4.
Conversion rates
293% higher during
Q4.
AOV 9.8% higher
during Q4 2014 vs
Q3 2014.

7. Entertainment & MediaNovelty
Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Did you know?
Use Facebook as a distribution platform like e-mail
● 27.56% of social revenue comes from Facebook.
● Facebook Shares converted 544% higher than Likes.
● Facebook traffic converted 153% higher during Q4 in 2014 vs Q1-Q3.
Top trending categories for Facebook
Collectibles
Social sales
increased by 29.26%
from Q3 to Q4.
Conversion rates
209% higher during
Q4.
AOV 44% higher
during Q4 2014 vs
Q1-Q3 2014.

8. XXX
Mature / ViceSports & Outdoors
Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Did you know?
Use Twitter to drive real-time awareness
35.64% of total clicks come from Twitter
Top trending categories for Twitter
Holiday
Referral traffic from
Twitter 155% higher
during Q4.
Referral traffic from
Twitter 136% higher
during Q4.
AOV 11% higher
during Q4 2014 vs
Q1-Q3 2014.

9. Office SuppliesHoliday
Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Did you know?
E-mail - 1 to 1 sharing
● Don’t forget about email when it comes to social sharing!
● Emails to a friend are the highest converting type of share at 9.39%.
● A share via email on average generates $12.41.
Top trending categories for E-mail
Travel
AOV 78% higher
during Q4.
Social sales 30.5%
higher during Q4.
% of shares 261%
higher during Q4.

10. Unique campaign strategies to help
maximize revenue this Q4.

11. Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
How to handle
discounting
71% of consumers want “percent off” discounts
Strategy: Offer a discount, but get your customers to work for it. Avoid
“open couponing.”
Tactics:
● E-mail capture for new customers to get 10% off
● Share products for 10% off coupon
● Give 10% & Get 10% with Refer-a-Friend campaigns
Replace image with an image reflecting one of the 3
discount points.

12. 38% of shoppers abandon without free shipping
Strategy: Show free shipping promotions to customers who are about to
abandon the shopping experience.
Tactic: Trigger an exit modal that offers free shipping only when someone
abandons their cart or use it as an incentive to grow your e-mail list.
Share for Free Shipping Modal
James, get free shipping if
you checkout now!
Get Free Shipping Now
How to handle
free shipping
Pro tip
See the mobile version to the right --
it uses Facebook Connect instead of
a manual email entry to boost
conversion rates
Welcome!
Connect with Facebook for
free shipping
| Connect
No Thanks
Enter email

13. Survey: 47% of shoppers say that Pinterest has inspired a
gift purchase.
Strategy: Seed Pinterest with your products NOW so your products are
discovered first when customers start holiday shopping.
Tactic: Host a social giveaway (eg, “Pin to Win”) to rapidly spread your
products across social channels at scale.
Make sure you’
re visible on
Pinterest
Pro tips
1. Do this during the holiday season
and you’ll take advantage of the
increased traffic to drive even more
sharing.
2. The increased referral traffic will
last far beyond this Q4!
PIN IT TO WIN IT
ENTER TO WIN A $200 GIFT CARD BY PINNING YOUR FAVORITE PRODUCTS

14. Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Shipping
Strategies
Standard shipping guaranteed by Christmas. 3d 6hr left!
Utilize shipping deadlines to drive sales
Strategy: Use shipping deadlines to create urgency.
Tactic: Advertise your shipping deadlines across your site with a
countdown timer.

15. Use personalization to increase conversions
Women start shopping earlier & men wait till the last minute. 22% of
millennials start shopping on Black Friday while seniors start earlier.
Strategy: Segment your customers based on demographic data that
accommodates their shopping habits.
Tactic: Alter your promotional messaging to match the segment it’s
targeting. Let’s look at example welcome offers for two crucial holiday
sales:
Personalization
Pro tip
Match popup modals on your
website to segment-specific
messaging to drive higher
conversions.
This works in your emails too!
Last Day for
free standard
shipping!
Shop Now
Shop our
Early Black
Friday sale!
Shop Now
Targeted to Men Targeted to Women

16. Use on-site Behavioral Targeting segments to
maximize ROI from PPC
Strategy: Use your PPC data to launch targeted modals to different
segments of your PPC traffic, improving conversions.
Tactic: Examine your data to find trends in conversion rates and CPA by
time, location, product, category, keyword, or even network-wide
(Adwords vs Facebook vs Bing etc). Launch a special offer to that
segment using Behavioral Targeting.
On-site PPC
Segmentation
Extra $10 off
for customers
in Alaska!
Get Coupon
Flash sale on
lamps: 10% off
until 3pm today!
Use code: XYZ
Shop Now
Targeting a low-performing state Targeting a category
Enter email

17. Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Shopping
holidays
Tie your shopping holidays together
Strategy: Get customers to come back after the holiday rush.
Tactic: Allow customers to share out their holiday purchases in exchange
for gift certificates they can use in January.

18. Important Dates

19. Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Dates of Note
Build your marketing calendar around these holidays
Saturday Oct 31: Halloween
Tuesday Nov 3: Election Day
Wednesday Nov 11: Veterans Day & Singles Day
Thursday Nov 26: Thanksgiving
Friday Nov 27: Black Friday
Monday Nov 30: Cyber Monday
Sunday Dec 6: Hanukkah Begins
Thursday Dec 10: Human Rights Day
Monday Dec 14: Green Monday & Hanukkah Ends
Thursday Dec 24 & Friday Dec 25: Christmas Eve & Christmas Day
Saturday Dec 26: Boxing Day & Kwanzaa Begins
Thursday Dec 31: New Year’s Eve
Friday Jan 1: New Years Day & Kwanzaa Ends

20. Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Shipping
Deadlines
● Priority Mail International - Mon 12/14/2015
● Standard Post & Media Mail - Wed 12/16/2015
● Priority Mail Express Intl. - Sat 12/19/2015
● Priority Mail, First Class Mail, & Global Express Guaranteed -
Mon 12/21/2015
● Priority Mail Express - Wed 12/23/2015
● FedEx Ground & FedEx Home Delivery - Fri 12/18/2015
● FedEx Express - Sat 12/19/2015
● FedEx 2Day - Tue 12/22/2015
● FedEx Overnight - Wed 12/23/2015
● UPS Ground - Fri 12/18/2015
● UPS 3-Day Select - Sat 12/19/2015
● UPS 2nd Day Air - Tue 12/22/2015
● UPS Next Business Day - Wed 12/23/2015

21. Peter Messmer
Director of Marketing
peter@addshoppers.com
@AddShoppers
What’s next?
Trending Wall
Embedded social products
Allow your visitors to see
your most shared products
Increase AOV and page views
Integrate real-time social
data (Likes, Tweets, Pins,
Wants, etc)
Customize to match your
brand
SEO indexable fresh content
Thank you!
For more helpful eCommerce marketing tips, guides, and
tutorials, please check out our Trending Resources:
addshoppers.com/trending-resources
To learn more about the AddShoppers platform, join a 20-minute
live demo:
addshoppers.com/live-demo