2. Concept
• Audit a company’s language performance
• Identify current needs and deficiencies
• Establish future needs
• Aim to close those gaps
3. Approach
Carry out interviews and testing
from the top down
______________
Zoom in : identify gap between
current level and current need
______________
Zoom out : identify gap between
current need and future need
4. Goals
• Obtain a clear and detailed picture of the
company’s language ability :
- at company level
- at employee level
• Act on the audit results to improve company’s
language resources
• Help the company in its internationalisation
5. Target companies
• SMEs are most likely to benefit from
corporate language audits
• Companies which:
export/import
act as subsidiaries of foreign
companies
want to internationalise
6. Target companies
• SMEs are most likely to benefit from
corporate language audits
• Companies which:
export/import
act as subsidiaries of foreign
companies
want to internationalise
