Tammy Hawk-Bridges provides marketing training and education for entrepreneurs through her website Perfect Marketing Equation. She discusses the importance of niche marketing and identifying your "perfect customer" by understanding who they are, their needs and pain points, and how to attract them through compelling content. Hawk-Bridges outlines five steps for connecting with your perfect customer that include profiling them, understanding their language, ensuring your website appeals directly to them, researching their needs, and attracting them through blogging as an expert in their field.