This was a proposed Facebook campaign for the next DigifyZA cohort.

1. LiquidPenny
Sandile
Brunette
Khumo
sthembiso

2. Agenda
1. Company objectives
2. Target market
3. Competitors
4. strategy
5. Rationale
6. Conclusion
7. Video
8. Q&A

3. Company objectives
Develop a full digital
customer centric
launch campaign over
two weeks
In front of 500 SA
youth
20% sign ups

4. Target market
18 to 30 years old
Male/female
Looking to set themselves
apart
Trying to get their foot in

5. competitors
Offer advertising &
marketing courses for
working class
Full time/online/training
Variety of courses
Degrees/diplomas/
certificates
Skills in coding
Part of the digital
revolution
4 week boot camp
Then extends to a 2 year
course
Software engineer

6. Awareness
Using insights generated from
current digify za facebook
account
Develop personas
Photo ads to attract
different age groups
digifire

7. Eng age
My life after digify
Series of videos
Expressing their
journey
Encourage exchange
of videos
Different cohorts
continuity

8. destination
Link ad facebook launch
campaign
Campaign ends on
interview day

9. link ad

10. photo ad

11. photo ad

12. video ad

13. RAtionale

14. RATIONALE

15. Q&A
…Lets talk over coffee

16. Thank You