How is Webcertain helping international digital marketers update their knowledge and develop their professional skills

1. Webcertain Know-How
A POWERFUL KNOWLEDGE FOR GLOBAL SUCCESS

2. WHAT WE BELIEVE IN

3. Working in a digital marketing can be both rewarding and challenging.
The ever-changing online world provides many exciting opportunities, but
finding reliable sources of information that would support your
international efforts is not easy.
We are passionate about sharing our global marketing knowledge and
because of this for the last 15 years have been developing new ways of
doing so with the wider audience.
We do this, because we believe that the bravest, most innovative and
powerful online marketing plans are created and delivered by the
knowledge-empowered digital rock stars that drive their businesses
forward.

4. WHAT DRIVES US

5. Our aim is to inspire digital marketing professionals
from across the world to make better business
decisions based on the never ending process of
updating their knowledge and skills.

6. TRAINING METHODS OVERVIEW

7. International Marketing School

8. What makes us unique.

9. EXCITING LOCATIONS
We deliver training all aver the world!

10. Shanghai Barcelona San Fran. London

11. POWERFUL NETWORKING
Connect with professionals like you!

12. MIXTURE OF LEARNING TECHNIQUES AND MATERIALS

13. Memorable trainings

14. WHAT COURSES DO WE OFFER

15. INTERNATIONAL SEO EXPERT
Click here for course agenda: order a landing page
The combination of linguistic, geographic, cultural and technical
considerations that come into play for international websites brings
a different set of challenges and factors, than undertaking SEO in
just one single market.
The course will address all of these challenges and deliver practical,
actionable tips, tactics and techniques to allow the creation of an
effective and successful international SEO strategy, whether you're
targeting two or twenty two markets.
Towards the end of the course all delegates have the opportunity
to pass a globally recognised International SEO certificate
demonstrating your proficiency in this subject
Click here for course agenda

16. –Oriol Espanyol, Eumetsat
I liked the SEO course very much. I think I learnt a lot and I hope I can apply some of what I
learnt during the course to my job.
–Carlos Zurita, British Council
The course touches on all the main points a professional should know about international SEO
best practices. I have a strong technical background and almost all the content was completely
new to me.
–Alexander Wasastjerna, Brazilian Homes
The International SEO School in Barcelona was very interesting and touched many of the
challenges our company faces in the international marketplace.

17. Content is an integral part of any web marketing strategy, however
producing unique, compelling and engaging content for diverse
international audiences can seem like a huge mountain to climb.
Language is the most obvious obstacle but other factors such as
culture, legal restrictions, online behaviour and cost all need to be
considered when creating content on an international scale.
While there is no magic dust there are tactics, tricks and techniques
for scaling your content across different countries and languages
which will transform your international campaigns and open a
world of opportunity.
SCALING INTERNATIONAL CONTENT
Click here for course agenda

18. – Maria Milsom, Social Media Expert
I would strongly recommend the school to any professional working on international sites.
–Alvaro Garcia, Content Manager
It’s very useful that it’s a workshop rather than just theory

19. We are the only official, global training provider for the Russian
search engineYandex. Our school trained almost 500Yandex
professionals in 13 locations across the globe .
The course was designed withYandex to give you all the necessary,
up-to-date and practical knowledge that will help you develop and
implement advertising campaigns. Each training finishes with the
Yandex Expert test that allows you to gain internationally
recognised certification.
The program has also been independently certified as conforming to
accepted CPD guideline.
YANDEX EXPERT TRAINING
Click here for the full course information and agenda

20. –Patrick Swaddle, Epiphany Solutions
An excellent tutor, clearly knowledgeable and passionate about the subject.The group was the
right size to allow questions and feedback from tutors.The course provided an excellent overview
of Yandex advertising and has improved my confidence and competency in using the platform.
–Agnes Murniece, Neo@Ogilvy
It’s a wonderful opportunity to obtain deeper insights into theYandex advertising platform
provided by very competent specialists who have been managingYandex campaigns for years.
The knowledge gained it’s not just something purely theoretical, but really practical that can be
used (and will be used) in everyday campaign optimisation.
–Jennifer Zou, Resolution Media
It’s a very well organised course. I have never learnt so much in 2 days! Excellent.

21. The course agenda to be introduced shortly.
EFFECTIVE PRESENTING FOR
DIGITAL MARKETERS
Content writers, keyword researchers, ad creators, Excel geeks,
tracking specialists, budget controllers, campaigns planners, account
managers - digital marketers wear many hats.
However, presenting our ideas and suggestions clearly, especially in
front of the larger groups, doesn’t come easy to everyone.
We believe that every digital marketer should know how to
communicate in a confident manner and effectively present the
impact of their work to their clients, managers or work colleagues.
Justyna Wilner, our Director of Know-How, will be sharing her own
experience and tips on how she overcame her own public speaking
fear and became a globally recognised digital marketing trainer.

22. – Christina Xu, Account Manager
Just want to say a big thank you to you. I have been practising the big victory posture and it
worked for me. I was not nervous at all when speaking at a conference last week!
– Mona Wang, PPC Specialist
Thank you so much for the great session and for sharing your own experience with us, it's
inspiring :) Looking forward to your next session. So many possibilities!
– Anna Troidl, Content Development Supervisor
It was a great training! :)
Thank you so much for your time preparing the training and holding it!

23. Agenda to be agreed upon request.
Companies differ in terms of their knowledge, experience and goals.
That is why, apart from our standard courses, we offer customised
solutions that can be deliver in-house or at our training locations in
Barcelona, London or Munich.
The course could relate to anything relating to international, digital
marketing from bespoke Google Adwords workshop, Russian social
media training through to Baidu SEO best practices course.
We will agree on the brief from the client and create a tailored
training to suit your specific business needs that will use best
practice examples relevant to your industry.
For more information on these courses, please contact us via your
account manager.
CUSTOMISED INTERNATIONAL
MARKETING COURSES

24. – Stein-Thore Mordenden, Momondo
Simply fantastic, wonderful and skilled trainer! Great pre-course materials and trainer’s
knowledge of the subject.
– Natalia Kononova, BCF Technology
Thank you very much for an excellent course! Our team really enjoyed it!

25. OUR EXPERIENCED TRAINERS

26. Justyna Wilner is the head of International Marketing School and
the Director of Know-How at Webcertain. She has over 5 years
experience in managing international and multilingual advertising
campaigns and over 3 years experience in training digital marketing
professionals from globally recognised brands such as Adidas,
booking.com, SAP & Airbnb. She has spoken at digital marketing
conferences across the world and is a certifiedYandex, Google
Adwords and Bing PPC specialist. Justyna is originally from Poland
and currently lives in the UK.
Andy Atkins-Krüger is the CEO of Webcertain. He has worked
in international marketing for over 20 years and has been focused
on the international SEO since 1997. Through the WebCertain
Group, he has worked on hundreds of international SEO projects
in all major languages and all corners of the globe and has openly
shared his knowledge via the Search Engine Land, Search Engine
Watch, the International SEO Expert course as well as series of
digital marketing conferences around the world. Originally a trained
linguist, he currently lives in Barcelona and speaks fluent German
and French.
Christina Xu has over 4 years experience working on variety
international projects for a range of clients from different industries. She
started her career in a business development and affiliate marketing role
for the Greater China market in an international business, joining
Webcertain's team in 2013 to continue to pursue her passion in digital
marketing. Christina is an award-winning conference speaker and has
over one year experience working as a trainer. She speaks Mandarin and
English, and has lived in the UK since 2007.
Yao Yining is a General Manager for the Chinese market and
leads Webcertain's Beijing-based team. He has over 7 years
experience in the online marketing field, with a specific focus on
international SEO and PPC.Yao is a certified Google, Bing and
Yandex PPC specialist. Since 2015, he has been training global
marketing professionals in how to run effective international
campaigns. Prior to heading up the Beijing office,Yao was based in
the UK for 6 years.
Benjamin Lefebvre is the Director of Webcertain Business Solutions.
With an extensive linguistic background, and over four years of hands-on
search experience, Ben is familiar with a variety of different industry
sectors. He also makes sure that all clients' international online
marketing strategies have been appropriately adapted to each target
market. Ben's areas of expertise are SEM, SMO, SEO, Online PR and Link
Building applied to international markets and project management.
Originally from France, he currently lives in the UK
Alan Lao joined Webcertain in 2015 and is working in the Media
department. Being a certificate holder of Google AdWords,Yandex
Expert and Google Analytics, he is managing campaigns across Google,
Yandex, Baidu, Naver,Yahoo, and LinkedIn. Alan has almost one years
experience training top Chinese brands on how to manage their
international campaigns. He is from Macao and has spent some years in
Taiwan and in England. He speaks fluent Cantonese, Mandarin, and
English.
Arkadiusz Kostrzycki born in Poland and raised in Canada, is the
Global SEO Manager at Webcertain where he has been working for the
past 8 years. He has extensive knowledge and experience in online
search, particularly in the field of technical SEO.With strong analytical
skills he provides invaluable input to developing SEO strategies, delivering
SEO projects and improving online performance of clients. He's also
actively involved in developing, improving SEO services and processes.

27. COMPANIES WE TRAINED

29. International Search Summit

30. The Summit is the only conference dedicated specifically to the
challenges and issues related to running multinational online
campaigns. Our speakers range from the search engines to in-house
marketers, consultants to researchers all of whom are experienced
in international and can offer valuable, actionable tips and advice.
Our aim is simple - for each attendee to leave the event with the
answers to all their international questions, new insights and ideas
for their global campaigns and of course the raft of new, valuable
connections.
The agenda changes at each event as well as speakers, but we
always ensure to cover a broad range of topics from SEO, PPC, to
social, from technical tips and tactics, cultural and linguistic insights
to organisational and even time zone challenges.
INTERNATIONAL SEARCH SUMMIT
For more information click here

31. –François Lebrun, E-Commerce Executive,Air France KLM
“We found the International Search Summit very well organised and extremely rich in terms of
content around SEM and SEO. I would recommend this summit to anyone involved in search
marketing worldwide”
–Anna Rooke, Online Communications Manager, UK Trade & Investment
“Webcertain put on a thought-provoking event.We gained a lot of insights into international
search and look forward to seeing how we can incorporate them into our future online plans.”
–Arne van Elk, RNW
“"I very much enjoyed the ISS! Actually talking to people who know what you’re talking about
when you mention hreflang-tags and geotargeting was great.There was a sense of mutual
interests that you don’t often come across in your daily work.”

32. INTERNATIONAL SEARCH SUMMIT
WHERE GLOBAL COMPANIES MEET

34. Webcertain.tv

35. The only digital channel in the world
providing you daily global marketing
news.

36. Know-How Platform
Sharing our digital marketing Know-how with the world

37. How to guides

38. eLearning courses

39. Quizzes

40. Catch up TV

41. Country guides

42. Video briefings

43. Flexible subscriptions

44. Team Global subscription to our Webcertain Know-How online
training platform, allows you to order (amongst other content)
customised online courses directly from our specialists.
The platform is dedicated to sharing our digital marketing
knowledge with the world. In order to receive a customised
course you need to sign up for a minimum of 6 months.

45. Want to know more?
International Marketing School
International Search Summit
Webcertain.tv
Live.webcertain.com

46. Thank you!
Justyna Wilner
Director of Know-How
& Head of International Marketing School
justyna.wilner@webcertain.com