1. S O C I A L M E D I A M A R K E T I N G
REACH
YOUR
PEAK
Green Traffic

2. Contents
1. Course overview
2. Who is this course for?
3. What you can expect
4. Who should do this course?
5. What will I learn?
6. Demand
7. Getting job ready
8. Learning outcomes
9. Introduction to social media marketing
10. Social media audit
11. Social platforms
12. Strategy and planning
13. Industry tools
14. Paid advertising
15. Influencer marketing
16. Content marketing
17. Future trends
18. Accreditation
19. Who we work with

3. Social Media Marketing is a practical course that will help students
improve their internet marketing activities.
Whether you are a business owner who wants to improve your
online engagement, a marketing professional looking to gain a
competitive advantage or a complete beginner wanting to start a
career in social media marketing; this course would be the ideal
solution to get started.
Social Media Marketing is broken down into two separate, two­
day courses: Standard and Advanced, which are charged
separately and each will be issued with a globally recognised
certificate from the Continuing Professional Development
Standards.
Students will be learning theory, practical, working in groups as well
as individually to complete set tasks and modules with a multiple
choice test at the end of the course.
Course overview

4. The Social Media Marketing is designed for those that are either
responsible or would like to learn more about the planning,
execution and management of a business social media
campaign.
The course will enhance participants social media knowledge and
is ideal for students, marketers, those in customer services,
business owners, executives, bloggers and social media
professionals looking to further excel in social media.
Who is this course for?
Through dynamic lectures, group projects, theory, practical
assignments and case studies, social media experts will take
students through the latest techniques for content creation and
outreach across all of the core social networks, giving you a
practical knowledge of how to create the best practice paid and
organic social media campaigns.
Social Media Marketing for businesses is about increasing traffic,
promoting a brand, customer services and creating sales with
techniques and strategies on social media sites.
The course introduces participants to Social Media concepts such
as branding, public relations, marketing or community engagement.
The course also provides an overview of planning, executing, and
assessing an effective social media campaign for corporations,
government agencies, or non­profit organisations.
What you can expect

5. Introduction to Social Media Marketing
Social Media Auditing
Planning and Executing a Strategy
Terminology
Industry Tools
Goal Setting
Identifying Opportunities
On this course students will learn:
Who should do this course?
Social Media Marketing course is best suited for aspirants who wish
to begin their career in digital marketing through social media.
However, the course is best suited for:
Business Owners
Marketing Professionals
Digital Executives
Customer Services
Professionals
Start Ups
Bloggers
Copywriters & Content Writers
PR Professionals
Students
What will I learn?
Monitoring
Content Marketing
Social Media Platforms
Blogging
Social Media Automation
Social PR
Customer Services

6. Social Media Marketing for Business instructs participants
in the fundamental concepts of Social media and enables
them to build a career in the Social Media arena.
The course is sought-after for the following reasons:
Demand
150,000 Jobs are predicted by 2020 in the UK.
In February 2016, there were 26,000 Social Media job
vacancies in the UK on Indeed.co.uk.
Social Media is the second most popular digital
agency service.
Social Media enables businesses to reach
global audiences.

7. The demand for social media has been continuing to grow since 2004
and is forecast to be an ever growing integral part of business
marketing strategy.
Google Trends
Businesses are increasingly seeing the advantages of using Social
Media as part of their sales and marketing strategy. 71% of
businesses planning to increase their investment in digital
marketing.

8. Getting job ready
As part of our on­going commitment to our students, Green Traffic
assist successful participants in getting prepared for job interviews
and help writing their CV.
Green Traffic regularly publishes white papers and best practice
industry updates that would be routinely emailed to students
keeping them up to date with industry developments.
Career opportunities
Students would be able to apply for a vast array of roles in the
following areas including:
Social Media Assistant
Social Media Consultant
Social Media Analyst
Digital Account Assistant
Digital Marketing Assistant
Digital Communications Officer
Community Engagement Officer
Customer Services
Social Media Planning
Content Marketing
Online Marketing
Communications Officer
Engagement Assistant
Marketing Assistant

9. Learning outcomes
At the end of this course, you will understand the various channels
and activities required to plan, implement and manage a
comprehensive social media plan for business.
Successful completion of the course will help you to:
Gain a clear understanding of the value of social media marketing
and why it is a vital component of your overall marketing strategy.
Drive new visitor traffic to your website while improving online
conversion rates.
Understand how social media can help you grow your business.
Measure and analyse the visitor traffic to your website to
continuously develop and improve your marketing efforts.
Social Media foundations
Terminology and industry tools
Audit a business Social Media
Plan and create a strategy
Avoiding mistakes
Imaging and video
Standard Social Media Marketing Training
Advanced Social Media Marketing Training
Strategy development
Strategy execution
Strategy checklist
Reputation management
Conversion optimisation
Trends and metrics
Analytical tools
Imaging and video curation
Reporting
Social media optimisation
Identifying suitable platforms
Identifying opportunities
Automation
Content curation
Goal setting
Customer service

10. Introduction to social media marketing
Introduction to social media marketing will establish the foundations
for the students to build their knowledge upon in social media
marketing techniques according to best industry practices and in
keeping within the boundaries of a business environment.
Students will additionally learn about social media ethics and
fundamentals and how it ties in with an effective marketing strategy.
Participants will recognise the suitability of different social platforms
for according to the business aims and objectives as well as learning
terminology used in social media.
Participants will understand the key areas of social media marketing,
measuring, reporting, how it relates to customer service and
reputation management, managing multiple social media accounts,
budgeting and measuring return on investment.

11. Social media audit
Before beginning any social media campaign it is essential that a
social media audit is carried out across all company profiles.
Students will learn how to:
Create a social media
audit template
Identify posting frequency
Follower count
Referral traffic
Channel­specific metrics
Identifying best and worst
social media channels
Identifying opportunities
and most shared content
Audit a business's social media
profiles
Checking the business's branding
Defining an audience
Calculating monthly ROI
Exploring new social media
platforms
Creating objectives and goals
Engagement

12. Strategy and planning
Strategy and Planning is a fundamental component of any
marketing campaign. Students will understand the processes
involved in creating a strategy, planning and implementing a social
media marketing strategy.
Participants will gain the essential skills needed to create a
successful campaign and how to execute it into a business
marketing strategy.
Students will additionally learn about the most common pitfalls &
mistakes marketers make and how to avoid them, setting goals,
working with limited resources, automation, identifying target
audiences, researching keywords, finding trends, implementing
and executing a business strategy.

13. Social platforms
The course will be covering Facebook, Twitter, Google+, YouTube,
LinkedIn, Snapchat, Instagram, Pinterest, Reddit and Blogging.
Students will gain a comprehensive understanding into how social
media works as individual platforms as well as collectively. They will
learn how to create online communities, creating and customising
business pages for growth, how businesses promote their brand,
targeting specific demographics, hashtags, trends, geo­tagging,
engaging with customers, starting conversations, building a loyal
following, creating and contributing to groups.
Participants will also learn about how video can be used as a content
marketing platform and how it can integrate into a wider marketing
strategy. Additionally, students will learn how to measure and monitor
KPIs, planning and delivering paid advertising strategy, having a
unified brand presence across all social media platforms and
understanding social media as an advertising platform.
You will come out of this module with the skills to be able to create
and implement effective social media advertising strategies.

14. Industry tools
Students will gain first­hand experience learning how to use industry
tools as they would in a real­world environment.
This module will cover:
Measure
Tracking
Create reports
Planning
Scheduling
Interpreting data
Setting goals
Metrics
Traffic Sources
Search
Analytics
Dashboards

16. Paid advertising
This module covers the different social media paid advertising
available to marketers. Students will be able to identify and target
prospects with relevant ads.
Students will learn:
Students will learn about paid social media marketing platforms
including:
How to set up and optimise campaigns.
How to increase ROI by improving your account setup, match
types and bidding.
Use the latest Extensions to target retail, local or mobile
advertising.
Test and review your copy to get better results.
How to troubleshoot and optimize your account
Reporting and Analytics
Facebook
Google+
YouTube
Reddit
Instagram
Twitter
LinkedIn
Pinterest

17. Influencer marketing
Influencer Marketing module introduces the students to the concept of
using the power of influencers within a marketing strategy.
Students will learn how to create relationships with influencers and tap
into their engaged and wide audience. They will learn how influencer
marketing can help your brand gain awareness, increase its reach and
sales.
Participants will learn how to market content effectively across multiple
social platforms including:
Identifying and reaching out to influencers with engaged
communities.
Building relationships with influencers
Blogger outreach
Identifying objectives
Defining targets
Research
How to promote content
Perfecting your pitch

18. Content marketing
Search engines favour websites that have content at the core of their
sites. Social media marketing and online PR are closely aligned with
the growing focus on content as the main driver of online marketing.
Students will learn about content marketing, content curation,
infographics, content design, how to promote and share content across
social media platforms.
This module will provide students with the knowledge and skills to
research content topics for a specific target audience, create content
promotion objectives, competitor analysis, engaging with and
acquiring customers, sharing media content within social networks
Students will additionally learn about the importance of creating and
maintaining a business blog.

19. The aim of this module is for students to learn the skills to be able to
work with any new emerging social media platform and harness the
technology into a social media marketing strategy.
Future Trends looks at the latest trends in the social media arena
such as live video on Facebook and YouTube, Snapchat and using
emerging platforms to maximise a business's potential reach in
sharing content, spreading awareness, targeting new audiences and
measuring results through analytics.
Students will learn to identify and match new social media platforms
to a businesses goals and objectives.
Future trends

20. Green Traffic has been accredited by the Continuing Professional
Development Standards (CPD) to deliver this programme. Our
syllabus is designed by practising digital marketing professionals.
This ensures that the curriculum has been specifically structured to
focus on current trends and best practices in digital marketing.
Once you have completed the course, a diploma will be issued with
an accreditation from the CPD.
Accreditation
Who we work with
We work with industry professionals to bring the latest up to date
information on industry changes including: