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Product Management In Facebook Economy P Camp


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P-Camp Presentation by Sudha Jamthe presenting Product Management for Facebook apps with brief intro to facebook economy of platform and api driven products.

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Product Management In Facebook Economy P Camp

  1. 1. Product Management in Facebook Economy Sudha Jamthe 15 Mar 2008 P-Camp
  2. 2. Facebook Economy <ul><li>Customer in charge </li></ul><ul><li>Customer  customers independent of company, part of product e.g. user generated content and user's social experience </li></ul><ul><li>Total Transparency </li></ul><ul><li>Shorter product life cycles </li></ul><ul><li>APIs and platforms from everyone - Y!, AOL, Google </li></ul>
  3. 3. PM 101 for Facebook Apps <ul><li>Define the Product - Customer Definition, Roles and Responsibilities - use cases </li></ul><ul><li>Develop Product Requirements - PRD and MRD </li></ul><ul><li>Market Assessment, A/B Testing vs. Multi-Variant Analysis </li></ul><ul><li>Product Phases and Decisions - A phase gate development strategy </li></ul><ul><li>Managing the Product Roadmap </li></ul><ul><li>Launch Plans </li></ul>Canvas Page Invites & Feed Notifications Profile Box
  4. 4. Canvas Page is Customer Landing Page
  5. 5. Canvas Page shows Comparison Leader board
  6. 6. Embed Viral Invites Into App
  7. 7. Profile Box a.Messaging b.Call for action.
  8. 8. Profile Box a.Target to User b. Visually appealing.
  9. 9. Profile Box Ranking and Comparing friends
  10. 10. <ul><li>Q&A </li></ul><ul><li>Sudha Jamthe </li></ul><ul><li>Sujamthe at </li></ul><ul><li> </li></ul>