A marketing plan for an app which can book any types of tickets

1. BOOK AT ERRAND
-A MARKETING PLAN

2. OVERVIEW
The app is primarily for booking movie tickets or
booking hotels at the last minute by using manpower

3. MOTTO OF THE COMPANY
ACCESS TO ANY KINDS OF BOOKINGS AT
DOORSTEP

4. GOAL OF THE COMPANY
The company’s goal is to attract more customers by
booking at last minute and also booking hotels at
different places in India based on their needs and wants

5. COURSE OF ACTION
• More employees can be employed at different places in
India and the tickets can be booked and given to the
customers in hand
• Have dealings with hotels and theatres all over India

6. SITUATION ANALYSIS
The app mainly targets tourists, People who travel more
and also customers who watch movies regularly

7. STRATEGY
NEEDS AND WANTS:
When the customers have to book tickets or
hotels at the last minute, the app provides them comfort
by booking for them at low prices

8. STRATEGY(CONTD..)
COLLABORATORS:
Collaborators include various theatres , hotels
which have dealing with the firm

9. STRATEGY(CONTD..)
COMPETITORS:
Bookmyshow, trip advisors, holiday planners are
the heavy competitors for the company

10. VALUE PROPOSITION
First booking on the app for a customer can be made
free to encourage customers to follow and use the app.

11. VALUE PROPOSITION(CONTD..)
Additional features can be seasonal discounts be
provided when a mega hit movie comes or during
vacation times when tourism is most appreciated.

12. VALUE PROPOSITION(CONTD..)
Decreasing the price and also providing speed and
efficient booking will improve the value proposition

13. SERVICE
Doing service at a faster rate and yet bringing best
customer satisfaction is the agenda of the company

14. PRICE
More discounts can be provided initially to attract more
customers and gaining a strong customer base

15. COMMUNICATION
The customers can pay for the booking via credit cards,
debit cards etc,.

16. DISTRIBUTION
The tickets will be made available at the customer’s
doorstep at a faster rate

17. IMPLEMENTATION
The plan can be implemented by employing a stronger
workforce at different places across the country and
working faster to bring comforts to customers

18. DISCLAIMER
Created by PAVITHRA RAKKIMUTHU, PSG TECH,
Coimbatore, during the marketing internship
under Professor Sameer Marthur, IIM Lucknow