This presentation is created for having a marketing strategy before launching an android app. This is part of marketing internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow
2. EXECUTIVE SUMMARY
These days stock market investors have been facing problems in making money in
the market.
They are not able to select the stocks for which money needs to be invested due to
busy daily life, resulting in decrease in no. of people trading the market.
We here “CODEBREAK” app would like to provide a convenient platform for the
users to select the stocks which they would want to invest and make money safely
for long term or short term, according to their risk averseness.
3. SITUATION ANALYSIS COMPANY OVERVIEW
Codebreak is India’s first app that helps you invest smarter.
Made especially for a novice investor, our clean interface is designed so absolutely
anyone can use the app. Our path-breaking analysis ensures you know exactly
where to invest, how long you should stay invested, and when to cash out. All this, in
a matter of minutes.
4. SITUATION ANALYSIS MARKET OVERVIEW
This is a “start-up” which was launched 2 months ago.
The market in which this app is being launched is very competitive,
However, this is company is being is launched in one such market where the
development and scope is unceasing.
5. SITUATION ANALYSIS TARGET CUSTOMERS
● Current stock traders
● Novice traders
● Senior citizens
● People afraid of stock market
● Students
6. GOAL
To increase the number of users for the app and create good will among customers.
Once the app gets recognised among general public, this company would like to
create a platform for trading and exchanging stocks also.
Then increasing the span of the company to make it a franchise and to bring the
market transactions under one roof for the customers.
8. TARGET MARKET
COLLABORATORS: Apparently no one, as we are just starting, however we would
hire many interns
COMPETITORS:
● SHAREKHAN
● MOTILAL
● MONEY CONTROL
● MANY BANKS
9. TARGET MARKET
CONTEXT:
The current economic conditions of any person would make him/her attractive
towards this business. Making money needs has no end in scope.
There are lots of technology which have been developed for this industry. Almost a
robot is created for a part of technical analysis
And this is one sector where in spite of government and political factors can work
out easily at all times
10. VALUE PROPOSITION
CUSTOMERS:
They can have peaceful life from all kinds of stock market risks and losses , and gain
profits for the investments ideas from us which are reliable enough.
COMPANY:
Job security for employees along with bonus, Learning opportunities for interns to
learn a lot from this start-up with flexible environment.
11. TACTICS
PRODUCT & SERVICES :
User can access the app for free from the Google Play.
They will be provided a very attractive , interactive, user friendly UI , which would
provide users with all the details about the stocks trading and trending in the market
with all the fundamental and technical analysis.
They will be provided with the graphs of that analysis and also the multiplier of that
particular stock which would indicate the returns of that particular company.
Note: This is are the features available for normal customers, premium customers
would have much more detailed classifications
13. TACTICS
PRICE :
● IDENTIFYING MARKET SEGMENT
● PRICE OBJECTIVES
● ESTIMATING DEMAND & COST
● ANALYSING COMPETITORS
AFTER THE ABOVE PROCESS WE KEPT DECIDED A REASONABLE PRICE OF $8
FOR THE PREMIUM CUSTOMERS.
HOWEVER FOR THE NORMAL CUSTOMERS THE APP WOULD BE FOR FREE.
15. TACTICS
INCENTIVES
Customers will get referrals benefits, schemes on apps purchases.
Discounts on mass transactions of stocks. App real time notifications of changes in
market.
Bonus for employees and also for the number of customers they trade and
communicate with.
Stipends for interns with knowledge based advantages etc.
16. IMPLEMENTATION
The app will be launched with a reputed guest.
Marketing will be done in NSE, BSE.
Starting with small customers we would want to show up, market, publicize the
success stories and successful investments so as to increase the span.
Then we would like to overtake the competitors with our own products and seal the
market by outstanding their strategies.
17. SCHEDULE
1. LAUNCHING THE BETA APP
2. TESTING IT
3. TAKING THE REVIEWS
4. IMPROVING IT
5. LAUNCHING THE PREMIUM APP
6. IMPLEMENTATION
18. SUMMARY
● THE ONLY FINANCIAL METRIC YOU WILL EVER NEED TO DETERMINE IF A
STOCK IS WORTH INVESTING
● THE INDUSTRY BREAKING TOOL THAT INDICATES HOW LONG TO YOU
MAY WANT TO STAY INVESTED
● GET ALERTED WHEN IT'S TIME TO BUY or SELL, SAVES TIME BY NEVER
HAVING TRACK THE MARKETS AGAIN AND AGAIN
● A GREAT PORTFOLIO MANAGER, TO KEEP UP WITH YOUR FINANCIAL
GOALS
….cheers!
