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1 of 11
Presented to: E&Y Edmonton
      Aug 24th, 2011
    ICOD: Sept 1st, 2010



yatesguide.com                  1 / 11
                 Confidential
Proportion of US Internet Traffic
    For the Last 20 Years




 yatesguide.com                     2 / 11
                  Confidential
Video Usage Facts


• YouTube is the 3rd most popular site in the world

• People are watching 2 billion videos a day on YouTube

• 25% of all global Internet users visit YouTube/day

• YouTube is only 43% of the market




      yatesguide.com                                      3 / 11
                           Confidential
The Problem:
No Personalized Video Search and Evaluation Tools

 •Every minute, 48 hours of video is uploaded to YouTube

 • Video hosts are proliferating

 • Search engines provide too many hits




 • Users waste excessive time looking for content

       yatesguide.com                                      4 / 11
                             Confidential
Solutions

                 Editorially driven, 35m users/month



                 Editorially driven, 48,000 users (?)



                 User curated, 1m users



yatesguide.com                                          5 / 11
                        Confidential
Competitive Advantage

• Impartial platform that spans the entire net




• Does not compete with existing video hosts

• Competitive advantage is enhanced by social networks




       yatesguide.com                                    6 / 11
                            Confidential
Website


      B                            C
       Brand                       Content




                   F
                 Functionality

yatesguide.com                               7 / 11
                    Confidential
Your Dashboard
                                                    Search
XYZ Corp   Yates Guide   +                          Create or Edit Groups




                     Hotel A           1st Choice




                     Hotel B




                                                                    Advertising
                                       2nd Choice


                               Drag
                               And
                     Hotel C   Drop    3rd Choice




                                       4th Choice
                     Hotel D

                                Done


    yatesguide.com                                                                8 / 11
Business Model
                 Users
                  Free

                            Advertisers
                                        Pay


                   Revenues
                 - Platform costs
                 - Administration costs
                 - Maintenance costs
                 - User acquisition costs
                 = Profit Generated
yatesguide.com                                9 / 11
                         Confidential
Management Team

• Paul Yates - founder and interim CEO

• Bill Powell - IT infrastructure

• Draxware Inc. – Platform Development & Maintenance

• Heather Traub - Accounting/Compliance

• _________ - Investment & Commercialization Advisor




      yatesguide.com                                   10 / 11
                              Confidential
Questions?

               To arrange a viewing
           of the site prototype contact:

                   Paul Yates
                  780 910 8583




yatesguide.com                              11 / 11
                      Confidential

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E&Y aug 24 2011

  • 1. Presented to: E&Y Edmonton Aug 24th, 2011 ICOD: Sept 1st, 2010 yatesguide.com 1 / 11 Confidential
  • 2. Proportion of US Internet Traffic For the Last 20 Years yatesguide.com 2 / 11 Confidential
  • 3. Video Usage Facts • YouTube is the 3rd most popular site in the world • People are watching 2 billion videos a day on YouTube • 25% of all global Internet users visit YouTube/day • YouTube is only 43% of the market yatesguide.com 3 / 11 Confidential
  • 4. The Problem: No Personalized Video Search and Evaluation Tools •Every minute, 48 hours of video is uploaded to YouTube • Video hosts are proliferating • Search engines provide too many hits • Users waste excessive time looking for content yatesguide.com 4 / 11 Confidential
  • 5. Solutions Editorially driven, 35m users/month Editorially driven, 48,000 users (?) User curated, 1m users yatesguide.com 5 / 11 Confidential
  • 6. Competitive Advantage • Impartial platform that spans the entire net • Does not compete with existing video hosts • Competitive advantage is enhanced by social networks yatesguide.com 6 / 11 Confidential
  • 7. Website B C Brand Content F Functionality yatesguide.com 7 / 11 Confidential
  • 8. Your Dashboard Search XYZ Corp Yates Guide + Create or Edit Groups Hotel A 1st Choice Hotel B Advertising 2nd Choice Drag And Hotel C Drop 3rd Choice 4th Choice Hotel D Done yatesguide.com 8 / 11
  • 9. Business Model Users Free Advertisers Pay Revenues - Platform costs - Administration costs - Maintenance costs - User acquisition costs = Profit Generated yatesguide.com 9 / 11 Confidential
  • 10. Management Team • Paul Yates - founder and interim CEO • Bill Powell - IT infrastructure • Draxware Inc. – Platform Development & Maintenance • Heather Traub - Accounting/Compliance • _________ - Investment & Commercialization Advisor yatesguide.com 10 / 11 Confidential
  • 11. Questions? To arrange a viewing of the site prototype contact: Paul Yates 780 910 8583 yatesguide.com 11 / 11 Confidential