Web usability refers to how efficiently and satisfactorily visitors can see or use a website. This includes everything from navigation bars, images, content, videos, hyperlinks, forms, and more. To attract more people to do business with your company, it is important to invest in web usability. Read on to learn which elements to focus on to make your website user-friendly.

1. Website Usability
Explained
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2. Thetermusabilityisimportant
becauseitgoestotheheartofwhat
awebsiteshouldbeallaboutand
whatitdelivers.Mostpeople
definewebsiteusabilityasthelevel
ofeaseordifficultywithwhich
individualscanuseandnavigatea
website.Websiteusability
generallyaddressesthree
elements:

3. Ausershouldbeabletoquickly
becomefamiliarwiththewebsite
andnavigateitwithease.The
user’smovementsshouldlead
themsmoothlythrougha
sequenceoflocationsor
instructions.

4. Awebsiteshouldallowusersto
achievetheirgoalsthroughoutthe
entirewebsite.Awebsiteusershould
beabletoreturntothewebsiteand
useitintheexactsamemannereach
timetheyvisit.Theinterfaceofthe
websiteshouldbeconsistentand
errorfree.

5. Marketersshouldbeableto
analyzehowauserperformsona
website.Thisallowsmarketersto
settheguidelinesofwhattolook
foriftheuserexperienceisfaulty.
Itthenbecomeseasiertofine-tune
andrevisethewebsite’sdesign.
Thefixcanincludeaminortweak
orsomethingmorecomplex.

6. HowtoImproveWebsite
Usability:KeyElements
Improvingwebsiteusability
requiresastrongfocusonweb
developmentanddesign,aswell
asmakingsureyouhaveareliable
server.

7. Googleconsiderspageloadspeed
asarankingfactor.Tosome
extent,Googlealsoranksweb
usability.Aslowwebsitewillturn
auseroff,andthatuserwilllikely
goelsewheretofindtheirdesired
productorservice.Therightweb
designcanaffectwebsitespeedby
howtheyserveanimageor
graphic.

8. Allwebsitesexperiencedowntime
onoccasion.Majorchallengescan
arisewhendowntimeoccurstoo
oftenandfortoolong.Asingle
downtimeexperiencemaynot
chaseauseraway.Morethanone
mightcausetheusertopanicand
takeflight.Areliableserveror
hostingservicecanmakeallthe
differenceintheworld.

9. Oneofthemostimportant
websiteusabilitytipsistweaking
HTML,asthiscandelivera
betteruserexperience.However,
mobilewebsitesaretheonly
onesthatbenefitfromranking
thatinvolvesuserexperience.In
thefuture,Googlewilllikely
includeallplatformsintheir
rankingfactors.

10. ALTtagscanenhanceimagesand
provideadditionalinformation
aboutaparticularimage.ALTtags
playanimportantroleinsearch
engineindexing.Thesetagscan
alsoassistvisitorswithvisual
impairments.

11. 404NotFoundPagesandbroken
linkswilloccurfromtimetotime.
Ifthewebsiteishuge,itcanmakeit
hardertofindbrokenlinks.
Marketersshouldconductasite
auditforbrokenlinksonaperiodic
basis.The404NotFoundPagecan
serveasanindicatorforabroken
linkandassisttheusertoreturnto
amorepositiveexperience.

12. However,marketersshouldalways
fixorremoveabrokenlink.Never
losesightofhowausermightfeel.
Theymayappreciatenotifications
forbeingonabadpage,butthey
stillreactemotionallytothefact
thatabadlinkexists.

13. Therearealsoanumberofvisual
factorsthatcanaffecttheuser
experience.Abrandinglogo,ata
glance,revealsalotabouta
company.Thelogoshouldalways
beinthetopleft-handcornerofa
page.Thisishowtheeyemoves.
Websitecolorscanalsoaffecta
user’sexperience.Colorsshould
alwaysbeconsistenttoprovidea
soundaestheticappealand
encouragereadability.

14. Contentisanotherwebusability
factorthatmarketerscanaffect.The
webdesignermayormaynotbe
responsibleforwritingawebsite
copy.Marketerscantweakor
changethosedesignelements
surroundingwebsitecontentforthe
user’sbenefit,includingthingslike
howparagraphsappearonapage.

15. Therearealsoavarietyoftools
thatmarketerscanusetotesta
websiteforusabilitylevels.Some
arefreeandotherseventually
chargeapremium.Createaweb
usabilitytestingchecklistand
choosetheonethatworksbest
foryou.

16. Thedatayoureceivewillgiveyou
insightsintothecustomers’
experiencewhileonyourwebsite.
ToolslikeWebPageFXcantestfor
contentreadability.Optimizely
andCrazyEggaretwoexamples
ofservicesthattestwebsite
usabilityelements.

17. Yourwebsiteshouldengender
credibility.Oneofthebiggest
concernsusersallshareissecurity
andprivacy.Addresstheseconcerns
withusersandprovideaccessto
policiesthatregardtheirsecurity
concernsasatoppriority.Thiswill
helptocreateasenseofcredibility.
Whenpeopletrustanonline
business,theywillreturntimeand
againtoconductbusiness.

18. WorkwithAdvancedDigitalMedia
Services,thebest SEOservices
provider,andlearnmoreabouthow
wecanhelpimproveyourweb
usabilityandotheronlinecampaigns.
Askusabouthostingbenefitsaswell.
Thehostingserviceyouchooseto
dockyourwebsitewillhaveahuge
impactoncustomers’experiences
buyingproducts,availingservices,or
accessinginformation.

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