As digital marketing becomes competitive, web developers and business owners are mindful of the changes that Google implements. Early last year, Google introduced a new set of algorithms that will measure user experience and website performance. Find out what is First Input Delay and how it will affect SEO. https://advdms.com/blog/first-input-delay-what-is-it-and-why-is-it-important/

1. First Input Delay: What Is It and Why
Is It Important?
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2. Search engine optimization has evolved a lot
throughout the years. What started as a way to
organize data and websites has now turned into a
marketing science – an art form even. If you
dabble in digital marketing, you’ll find out that SEO
is the secret to the online success of brands and
businesses.

3. When search engine optimization was merely
starting, there were no rules. You just had to put
keywords that were relevant to your search and let
the search engine work its magic. With the advent
of smartphones and social media, the market has
become more competitive, and the game has
changed entirely.

4. Search engine giants like Google aim to create a
fair playground for businesses in terms of digital
marketing by taking into consideration factors
such as user experience. In their press release last
2020, Google explained that page experience is
slowly becoming the number one factor for user
preference.
What this means is that the faster a website page
pops up upon search, the more encouraged a
user becomes to visit that website over and over,
and the more traffic a website has, the higher its
ranking in search engines like Google.

5. What Does Search Engine Optimization Do?
If you are overwhelmed by the number of
technical terms that will only make sense if you
have advanced computer literacy or marketing
knowledge, worry not. Let’s take it back to the
basics.
To simplify, search engine optimization is a
strategy in digital marketing where you will use
certain keywords and create specific content with
these keywords in order for your brand or website
to have a high rank in search engines like Google.

6. A high search engine ranking ensures website
traffic, meaning a lot of people will be able to
find your website. When people frequent your
site, there is a higher chance for conversion.
That’s just about the surface of digital marketing
and SEO.
However, as the market has become more
saturated and competitive, Google established a
new set of metrics – a way to measure website
effectivity – to level the playing field. One such
metric that they have introduced is the First
Input Delay.

7. What Is First Input Delay?
Back in May 2020, Google announced the
release of Core Web Vitals, a collection of new
metrics that are focused on the speed,
responsiveness, and visual stability of a website.
The Core Web Vitals has three performance
metrics: First Input Delay (FID), Cumulative
Layout Shift, and Largest Contentful Paint.

8. First Input Delay is practically the time spent from
clicking a link to the browser processing it. For
instance, if you click on a search result on Google,
the time spent between clicking the link to the
browser action afterward is the First Input Delay.

9. In a recent study done by Google, they have
noticed that user experience has a big effect on
website traffic. Regardless of whether your SEO
content is top-notch, if the interface of your
website is a bit slow, then your ranking will
definitely be a bit lower.
Digital marketers for brands and businesses are
now understanding what the First Input Delay is
and how to maximize the metric for an efficient
search engine optimization strategy.

10. How Important Is FID in SEO?
The answer to this question is: very important. In
a world that is becoming more and more fast-
paced, first impressions matter. The First Input
Delay will determine the initial user experience.
After all, FID is designed to measure a site’s
interactivity and responsiveness. Think of it this
way: First Input Delay is what makes you decide if
the website is good or not. We all want our
Internet experience to be fast and reliable, so the
lower the metrics for FID, the better the website.

11. To aid in search engine optimization and digital
content marketing, websites must also get a good
First Input Delay metric score. A good FID score is
a delay of 100 milliseconds or less.

12. FID vs. Time to Interactive
FID measures the processing time between
clicking a link and the browser’s reaction. It
does not measure other aspects such as the
actual process and updating of a website.
This is designed this way so that web
developers will have an easier time tracking
the user experience through FID.

13. At first, beginners will understandably interchange
First Input Delay and Time to Interactive. However,
there is a big difference between the two metric
systems. To fully understand the concepts and
main differences between the two, it is important
to know the definition of Time to Interactive first.

14. Time to Interactive refers to the time that a
website page is fully interactive. The metric is
registered when valuable contents are already
displayed and rendered on the website page. Both
FID and TTI are helpful in improving search engine
optimization for websites and brands. As experts
predict, better FID, better website traffic.
Since Google is improving its Core Web Vitals for a
smoother user experience and aims to
accommodate more brands into the playing field,
First Input Delay has become a major
consideration in web development.

15. What Causes FID?
User experience is an important factor to consider
when creating a digital media strategy for your
brand. That is why aside from creating good
content and properly promoting your brand, your
team should employ web developers that are
updated with the recent search engine
optimization trends and user experience design.

16. Since First Input Delays are now as important as
the content itself, we must understand what
causes FID to know how to maneuver around the
issues and adapt to its changes for an efficient
user experience design. Here are the common
reasons why a website receives a low FID score:

17. Heavy JavaScipt
JavaScript is a widely-used programming
language on the Internet. A large number of
websites employ JavaScript for their websites,
and sometimes when there are large bundles of
scripts, it causes the website to slow down. Large
bundles of JavaScript often slow down page
response and the FID of a website as well.

18. Poorly-Optimized Codes
In order for a website to run smoothly, web
developers must be meticulous in their coding
and checking for mistakes. Poorly-optimized
codes can create a lot of delays and can turn a
website into a chaotic mess. When developing
competitive websites, make sure to check and
double-check the codes to avoid delays.

19. Unused JavaScript
Similar to when there is a large bundle of
JavaScript, unused JavaScript codes can hinder
the website’s interactivity and response. Make
sure to get rid of the old and unused JavaScript
codes for the website to run smoothly.

20. How Can You Measure FID Scores?
Web developers have their own way of measuring
First Input Delays and the other Core Web Vitals.
However, for digital marketers and those who
work with search engine optimization, this can be
a difficult and overwhelming task.

21. Since Google is focused on giving a quality user
experience, it developed ways to make the
browser and the search engine mobile-friendly
and prioritize safe browsing. With this in mind, it is
important to adhere to the new rules of the
playing field and be able to survive in the
competitive marketing industry.

22. Third-party hosting websites often include
services on how to improve First Input Delay, like
FID metric monitoring in their package. Most
digital marketers consult specific apps like
PageSpeed to conduct monitoring and
measurements regarding FID and engagements.
Here are other tools that can help measure FID
scores:

23. Chrome User Experience Report
Google developed the Chrome UX Report as a
browser extension to track user experience across
the Web. Chrome User Experience Report uses
standard Web platform APIs that can give
detailed measurements and feedback on
engagements and awareness.

24. Search Console Core Web Vitals Report
The console core web vitals analyze and give
users an idea of the performance of a specific
website with regards to the Core Web Vitals within
a 90-day period. If you want to do some quick
monitoring, this user experience design metric
system should be your best bet.

25. PageSpeed Insights
PageSpeed Insights is probably one of the most
popular and effective applications that measure
user experience. The application does auditing
and monitoring as it keeps track of these records
for comparison.

26. Lighthouse
Lighthouse is another powerful and popular
application for website and user experience
monitoring. In this application, you can easily
monitor the loading speed and interactivity of
your website, as well as get advice on how to
maximize your performance.

27. How to Improve First Input Delay
Now that we know how FID works and how it
affects search engine optimization and digital
marketing, in general, we use this knowledge to
improve First Input Delay. Remember, when doing
search engine optimization, the success of your
website and content does not rely on keywords
alone. Here are some tips for improved First Input
Delay and a positive user experience.

28. Optimize Third-Party Scripts
For those who are not familiar with coding jargon,
third-party scripts are resources that are often
found in JavaScript that provide additional
functionality for a website. To put it simply, third-
party scripts are codes that can be embedded
into a website from a third-party source.
Optimize these third-party scripts such as social
media buttons and analytics so that they will not
contribute to the loading time of the website and
have a negative user experience design.

29. Accelerate JavaScript
It will greatly help the FID scoring when long-
running tasks are broken down into smaller,
simpler ones. This way, the browser will have
ample time to optimize a user’s request and give
them a positive user experience.

30. Minimize Out-of-Use Polyfills
Polyfills are a set of codes used in JavaScript to
provide functions on older browsers that do not
support newer features. Minimizing the usage of
polyfills can greatly help the response time of
your website. Only leave out the necessary
polyfills for a great user experience design.

31. Optimize CSS Codes
Cascading style sheets, more commonly known
as CSS, are a coding language used for the
aesthetic design of a website. CSS is often used to
describe the design of the website, including the
color grading, fonts, and layout. Minimize or
compress any unused CSS for better performance
and user experience.

32. Use Quality Plugins
If you employ a hosting site for your website
needs, make sure to use its trusted themes and
plugins. There is a reason these particular themes
and plugins are widely used: they are effective.
Get your money’s worth by investing in the right
plugins that will give positive feedback and an
enjoyable user experience

33. Optimize Images
Most website hosting services have their own way
of optimizing images. When developing your
website, be mindful of the codes that are
responsible for loading images. These are usually
the culprits for a slow loading time. Optimizing
images can help with your display without the
hassle of slow responsiveness.

34. Despite Google adding these Core Web Vitals,
content is still the number one reason why
audiences and consumers flock to your website.
Never forget to develop captivating and engaging
content on top of effective website performance.

35. The next time you strategize and create a content
calendar, make sure to include a timeframe that
is dedicated to web development and make sure
that it complements your content. For instance, if
you are selling jewelry or food – these need a
gallery of photographs – make sure that your
website will still have a reasonable loading time
regardless of how many product images you
upload.

36. A successful digital marketing strategy will
always have web development and search
engine optimization in mind. So while your
creative team creates unique content, your web
development team should ensure that it
maximizes Google’s new algorithms.
If you are starting a business and want to go
digital, you will need all the help you can get.
Advanced Digital Media Services can help you
understand search engine optimization and
Pagespeed Optimization.

37. ADMS can be your go-to for content creation and
web development. Having trouble on how to
improve first input delay? We got you. Call us
now, and we can talk about expanding your
business online!

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