If you want to be unique, take the custom web design route. Whether you’re designing a website on your own or having a team to do it for you, always remember to focus on your target audience. Originally published at https://www.proweaver.com/10-benefits-of-having-a-customized-website

1. 10 Benefits of Having a
Customized Website

2. Introduction
In today’s commercial landscape, it’s difficult to fathom how
any business could survive, without going online.
Websites aren’t alien to Internet users. Every time we browse
online, we are typically directed to a company’s landing page.
We use search engine sites like Google and Bing for research.
This tells us how vital it is to have a central hub to direct all
online engagement. It doesn’t matter if you are still growing as
a business or already an established one. Having your own
website is a crucial part of the marketing process.
Proweaver shares the benefits of using our custom website
development solutions for your company’s website.

3. Standing out
You can use a CMS software or website builder all you want,
but you can only do so much with a ready-made theme. You
can decide to break the bank and have a custom design, but
that’s not a route most business owners would be willing to
take. Theme templates limit your creativity and keep it from
going where you really want it to go.
With a custom website, this is not a problem. There is no
theme involved except for the one that’s built around your
specifications. This guarantees that no other website will look
like yours. Customized web design and development offers
you the opportunity to construct a narrative designed around
the needs, goals, and preferences of your target consumers.

4. Reducing page load times
On the web, we want our results to come quickly so we can get
things over and done with. The moment a website lets us down in
this aspect, we leave it for one that can do better. After all, there
may be company websites out there with pages that load in the
blink of an eye.
The scenario described in the previous paragraph gives you an
idea of how vital website load times are for your business. If you
make a customer wait too long, you could lose them. This also
emphasizes the mobile-adaptability of your site, as that’s also a
factor in getting your pages to load quickly. A good number of
your target customers will view your website through their
smartphones.
What we do at Proweaver is to custom-build your site to avoid
unnecessary functions. This allows you to optimize the important
ones on your site, speeding up page load times.

5. Boosting security measures
There have been a number of security breaches over the years,
making website security one of the hottest topics on the
Internet. This has also made it a major focus for consumers and
search engines alike. You may have noticed how major search
engine sites, like Google and Bing, give you a warning before
you enter information on a page without SSL installed. This is
the kind of danger you’re putting your website (and your
audience) through when you use an existing platform in the web
building process. You make your website vulnerable to threats
that affect other websites using these systems. Fortunately,
going for our custom web design mitigates these major security
risks. Your site will be developed and your source code will not
be released to the public.

6. A scalable and flexible site
Your online presence must always match the growth of
your business. You can’t be a successful business and
expose your online users to an old-school site. While we
understand that back-end issues may have kept your
site from growing, there are many ways around that. Use
a system that is both scalable and flexible, allowing you
to welcome larger traffic flows and add new functions to
your existing platform. This is what customized web
design and development can offer you.

7. Optimized functionality
for your business
The website creation process shouldn’t only be about
branding or marketing. It should also be about optimizing
the website for your business, allowing you to gain
maximum benefits. Most website builders can help you
structure your website around your vision. But the
question is: will these systems help you provide
something unique and interesting to your customers?
With the more informed and tech-savvy consumers of
today, the likely answer is “no”. Customized web design
and development helps you build a website that functions
in a way that is optimized for your business goals.

8. A website that is
search-engine friendly
A custom-built website helps you come up with more
unique, relevant, and useful content that is “crawlable”
and well-indexed by search engines. When the links to
and within your site are discoverable by search engine
spiders, it gives your site a much bigger chance to
acquire a higher web ranking.

9. Improves adaptability
In the commercial landscape, the only thing constant is
change. Everything is adapting and evolving, from the
consumers, the competitors, to the industry in general.
You have to make sure your website can easily adapt to
these changes to remain competitive. Keep in mind that
the techniques or tactics that make you a world-class
business now may no longer be applicable in the coming
years.

10. A website with more
strengths and less weaknesses
The thing about websites developed using CMS software
or website builders is that they have a ton of
vulnerabilities. When you utilize the ready-made
templates provided by these tools, you expose your
website to the threats that typically plague these
systems. Custom web design protects you from these
threats by structuring your site around a one-of-a-kind
pattern that is immune to the weaknesses typically
experienced by those made with existing platforms.

11. Providing customers an
optimized user journey
There is no need for you to sort through all the
available design and functional options when you get a
customized website. Proweaver allows you to build
everything you need from the start. We don’t just create
functions that optimize business processes but also
develop a unique customer journey for your business.

12. The professional support
of web developers
When websites built from ready-made themes encounter
problems, you’ll be scratching your head at the amount
of work that needs to be done. Having a site that is tailor-
made for your business means that you can rely on its
developers to help you whenever there are issues.

13. Conclusion
We aren’t completely discouraging you from using open
source CMS platforms and website builders. They are cheap
and easy solutions for any business owner looking for a way
to tap the online market.
But affordability and convenience aren’t enough to choose
these options. You must also consider the unique needs of
your business and consumers. While the upfront cost of a
tailor-made website may exceed that of a ready-made
template, it boosts conversions, generates leads, increases
revenue, and delivers meaningful customer interactions way
better.