SEO is part of a strong foundation for small business success. If small business SEO is done correctly, you'll see a lift in organic traffic, search visibility, and of course, sales. Read on to learn more about the basics of SEO for small business websites that experts learn through years of experience. https://advdms.com/blog/tips-and-business-lessons-learned-for-small-business-seo

1. Tips and Business
Lessons Learned for
Small Business SEO
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com

2. Thereareanumberofpredictionsfor
smallbusinessSEOthatwillaffecthow
companiesrankandfareagainsttheir
competition.Ifyouhavehighhopesfor
yourcompanytoremaincompetitive,
youmayneedtopartnerwiththebest
SEOcompaniesforsmallbusinesses.
SEOgetsmorecomplicatedwitheach
passingyear.Google’salgorithm
maintainsover200rankingsignals.
Withoutanin-depthknowledgeof
SEO,itisnearlyimpossiblefor
websitestorankhighforsearchresults.

3. AlwayskeepinmindthatGoogle’s
missionistorewardthosewebsites
thatprovidethebestuserexperiences.
WiththerightSEOoversight,your
Webpropertiescanbeamongthose
thatGoogleandothermajorsearch
enginesreward.Asapremierlocal
SEOcompany,wecansharethe
followingpredictionsthatwethink
willdefineeffectivesmallbusiness
SEOeffortsin2019andbeyond.

4. 1.Searchwilldriveitselfbyanswers.
Googleisonamissionforusersto
receiveanswerstotheirquestions.
Assuch,featuredsnippetshave
expandedsothatuserscanget
answersacrossasmanydevicesas
possible.

5. 2.Ifyourwebsiteisnotoptimized
formobilesearch,thenyour
companyisalreadybehindtheeight
ball.EachofGoogle’sfeaturestoday
arriveswithmobilefirstinmind.
Millionsofpeoplesearchfor
productsandservicesontheir
mobiledevices,andthenumbersare
growingbyleapsandboundseach
year.Remember,asaneffectiveSEO
company,wethinkthatitisnever
toolatetogetyourwebsiteupto
speedifitisnotalreadyresponsive.

6. 3.YoucanalsoexpectGoogletocome
upwithwaystokeepmoreuserson
Googleproperties.Theresultmaybe
additionalinteractiveSERPfeatures
thatreplacepersonalwebsite
offerings.Checktheseoutwhendoing
smallbusinessSEO.
4.Videoswilldominatecertainniches.
Peopleretainagreatdealof
informationwhenwatchingvideos.
Thatiswhytheyarebeginningto
dominatethehow-tospaces,DIY
niches,andotherinstructionalniches.

7. 5.ExpectSERPstobecomeeven
moreinteractivewithrespectto
“AskBoxes.”Ofcourse,thiswill
dependonthequestionsthat
searchersask.Greaterinteraction
offersengagementinrealtimethat
aimstokeeppeopleontheSERP
longer.ItwillalsohelpGoogleto
gainabetterunderstandingof
whattheuserlooksfor.

8. 6.LocalsmallbusinessSEOwill
continuetoplayacriticalrole.In
fact,Googlewillaskevenmore
personalquestionsaboutyour
businesstofacilitatethebestuser
experience.Forinstance,Google
maywanttoknowthingslike
whetheryourbusinesshas
bathroomsthatbothgenderscan
use.Howaccessibleisyourbusiness
forthephysicallyimpaired?Does
yourrestauranthaveanexcellent
healthrating?

9. Googlemayeveninquireaboutyour
business’lightingsetup.Themore
informationyoucanprovideabout
yourphysicallocation,thebetteryour
websitecanrank.
7.Yourphysicalbusinesslocationto
theproximityofthesearcherwill
continuetoremainatopfactorfor
rankingwell.Peoplesearchfor
productsandservicesonthegowith
theirphonesandtablets.However,
peoplestilllookforthebestoptions,as
opposedtojusttheclosestones.

10. 8.Googlewilllikelyincrease
monetizationaroundlocalsearchand
maps,soinvestinthesewhendoing
smallbusinessSEO.Theywilllikelydo
thisthroughAdWordsandother
potentialmodelsthatgenerateleads,
sothingsaregoingtogetevenmore
competitiveformarketers.
9.BothGoogleandAmazonare
experimentingandmovingtoward
voice-supporteddisplays.Thisisa
movetomonetizevoice.Keepaneye
onhowGoogleandAmazonget
displaysintohomes.

11. 10.Youcanexpecttoseemore
emphasisplacedontargetingtopics
asopposedtotargetingqueries.Ina
nutshell,Googleisthinkingmore
aboutthesearcher’sexperienceand
satisfactionacrossanentiretopic
ratherthanaspecificsearch.SEOwill
begintomeasurethecompetitive
landscapewithrespecttothese
searchclusters.SEOmarketerswill
maketheadjustmentandplana
customer’skeywordstrategies
aroundthisemergingdevelopment.

12. 11.Reviewsonawebsiteareascritical
asever.Asmuchas33%oflocal
searchesareconductedwiththe
intentofreadingareview.Thisis
importantnewsforbusinesses.They
willhavetomaintainasolidand
interactivereputationinordertobeat
outthecompetition.Smallbusiness
SEOshouldalsoentailmonitoring,
respondingto,andanalyzinguser
sentimentintheareaofreviews.

13. 12.Goingforward,businessowners
willalsoneedtofocusontheconcept
of“userintentoptimization”aspartof
theirsmallbusinessSEOstrategies.
SEOhasalwaysbeenaboutdelivering
itspromisetosearchers.Siteowners
shouldalwayswantconsumersto
findproductsandservicesofferedon
theirwebsites.Siteownersand
marketersneedtoknowauser’s
searchintentandthenprovidethe
contentthatwillleadthemtothe
mostaccurateandhelpfulresults.

14. 13.Eachyeargoingforwardwillbea
yearformobileoptimization.Mobile
optimizationarethoseactionsthat
helpcalibratethevisitor’sexperience
tocomplementwhateverdevicethey
choosetouseforsearch.
Satisfiedcustomersalwayshaveagood
ideaofwhotheyshouldbedoing
businesswith.

15. Ifyouneedhelpoptimizingyour
website,lookforareputable
digitalcompanythatoffers
affordableSEOservicesforsmall
business.AtAdvancedDigital
MediaServices,wehaveateam
of SEOprofessionals whocanget
thejobdone!

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