7. The Real Estate SEO is a division of Inbound Marketing Group (IMG) in
Victoria, BC, Canada. A company built on loyalty, honesty, respect, integrity
and high standards.
Rare traits in an otherwise “hit & miss” industry of search optimization.
Our Mission Statement: to give ALL realtors the opportunity to compete at the
highest levels of their market.
Much like realtors themselves, we believe in providing an exceptional
experience that is built upon referrals from our happy and successful clients.
Our principle goal is to raise the bar for SEOs around the world and to be
recognized for our contributions to the community we are part of and make
a living from.
Our PurposeWhy we do what we do
9. A few reasons…
Diversified marketing efforts are a great contingency plan that helps prevent
the chances of having all of your eggs in one basket for lead generation.
85% of Google users claim they trust organic over paid. So if you are ignoring
SEO then you’re essentially ignoring 85% of your potential market.
Forward-thinking realtors understand and appreciate that although SEO is
not a quick fix, over the long-term strategy it can’t be beat.
Many realtors understand that PPC is not sustainable whereas our custom
designed strategies are but not only that…easily scaleable.
why smart realtors choose to invest in sustainable online marketing
Attraction marketing is the use of marketing techniques specifically designed to
teach the customer what you are doing and how a service or product will benefit
them well before they actually purchase it.
Organic Search Ranking
SEO is the single-most important element to future lead
attraction within any inbound marketing campaign.
Ever heard the saying, “content is King” well when used with a
high level of quality and distribution, can produce amazing results
Pay Per Click
When used as a secondary measure of traffic attraction, PPC can
be useful for startup inbound marketing campaigns
Probably best known for word of mouth viral advertising, social
media can produce leads when within the proper strategy
the more lines you put in
the water the more fish
you’re going to catch!
The conversion rate is the percentage of users who take a desired action. The
archetypical example of conversion rate is the percentage of website visitors
who buy something on the site.
you don’t close a sale, you
spark a relationship
Landing Pages Convert!
…it’s what they do.
NurturingPost sale nurturing
value the relationship more
than making your quota
Research buying cycle w/sales team
Goal: figure out where your offers fit in to the buying cycle
Goal: checking to make the emails are written well, include
links and are clear to the recipients
Develop campaign goals
Goal: create a goal for the campaign and each email so you
can measure the campaign’s effectiveness
Write each email
Goal: move the leads down the buying cycle in order to
better qualify them for the sales team
Goal: fix the emails with low click through rates,
conversions or high unsubscribe rates
Goal: determine the campaign’s effectiveness & performance
Measure the results
6 Steps to Lead Nurturing
Analysis of data is a process of inspecting, cleaning, transforming, and modeling
data with the goal of discovering useful information, suggesting conclusions, and
Search Engine Results Pages (SERPs)
Ranking data from the 3 major search engines tell us a story
of how our organic SEO efforts are performing.
Conversion & Engagement
Analytical data from conversions, engagement and other
behavior, is critical to inbound marketing to determine what
to repeat, improve and what to let go.
Probably the most telling of all analytical data is that of
Google Analytics. We focus heavily on custom reporting.
Google Search Console
Google’s latest revision of what use to be Google
Webmaster Tools, is immensely useful for gauging SEO.
AnalyzeAnalyze data then rinse & repeat
all the data is there
waiting while absolutely
useless until we use it
19. Ways We Save YOU MoneyWorking with the best in the industry has its perks
Our SEO and lead generation strategies include PPC ad-spend budgets
within each contract and therefore saving you time & money in management.
Organic search results is the holy grail - especially when you are on the first
page for your target keywords. Maintaining that ranking is equally important.
When marketing online the most important aspect to any evergreen strategy
is to lower your cost per lead. We accomplish this in spades.
Probably the best part of working with The Real Estate SEO is the fact that
all of our strategies are both scaleable and sustainable making the sky the
limit to what can be accomplished for your business.
Scaleable & Sustainable
32. The example presented next is based on the following considerations…
Company does $1.4 million in sales per week
Client had existing SEO over previous 6 years
SEO efforts were targeting 22 highly competitive keywords
Client realized the obvious power of SEO and ultimately increased budget to 4X