Women in Silicon Valley, San Francisco. Coming up with bright ideas and turn them into exciting real-life experiences that connect with the audience on a personal level.

1. SFO...
EVENT

2. EVENT SPACE
VENUE: Santa Clara Convention Centre
LAYOUT: No booth, open space layout
BOOTH SIZE: 6m x 2m
Will need Shaped Popup Stand as there are no shell scheme to put graphics on.

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Big Switch
Live Ramp
Genpact7
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Netflix
Lighthouse Worldwise Solutions
Epam
Digitas
Lending Club
Nastrac
GoDaddy
Stripe
GGU
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SPONSOR MAP
3M X 2M
6M X 2M
EVENT SPONSOR MAP

4. PROPOSITION I SLOGAN I TAGLINE
CREATE A MORE
COLOURFUL WORLD
#NastracDiversity

5. THE BIG IDEA I CREATE UNIQUE EXPERIENCE, MEMORY
“A CAMERA IS A SAVE BUTTON FOR THE MIND’S EYE.”
ROGAN KINGSTON
PROPOSITION: Create a more colourful world!
PURPOSE: Create a memorable experience for our visitors and allow them
to be part of something big e.g. create a more colourful world. Embrace
everyone’s gender, colour, race, culture etc.
IDEA:
CREATE A UNIQUE EXPERIENCE by using the magic of an Instant Polaroid
Picture. The memories at the event are ones that should be joyful and
everlasting. Allow them to keep one and pin one on the wall to show their
support towards diversity.
ENGAGE THE AUDIENCE: it connects with people of all ages, from Baby
Boomers to Gen Y, this will enhance visitor engagement and increase our
awareness.
PROBLEM: The photos are not colourful enough for our event theme.
SOLUTION: Use colourful polaroid film (if possible) or colourful lens filter to
add some creative colour to the pictures, then brand everything with the
tagline and our logo.

6. COLOUR FILTER LENS
There isn’t any customised polaroid camera films with splash of colour on it. Therefore, I thought colour filter lens for the polarolid
camera would be a great idea to create beautiful colours. And people can even choose their own colour if they want to.

7. PERSONALISED POLAROID PHOTO SLEEVE

8. PERSONALISED POLAROID PHOTO SLEEVE

9. PASSPORT BROCHURE MARKETING MATERIALS

10. 4X3 POP UP STAND BOOTH DESIGN

11. PULL UP BANNERS BOOTH DESIGN

12. PHOTO PIN BOARD BOOTH DESIGN

13. EVENT BOOTH LAYOUT MOCKUP

14. THANK YOU
PATRICK LUK