SXSW 2016 : SHORTCUT SCHEDULE FOR DESIGNERS

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INFO:SXSW 2016:
A SHORTCUT
SCHEDULE
FOR DESIGNERS
BY @VECTORMELDREW

FRIDAY 11.03.16
11:00AM - 12:00PM Disruptive Philanthropy in the Digital World
12:30PM - 1:30PM #AskGaryVee IRL: Gary Vaynerchuk Answers It All
12:30PM - 1:30PM Dark Times for Dark Patterns
2:00PM - 3:00PM Learning New Things (Without Feeling Like a n00b)
3:30PM - 4:30PM The Rise of the Visual Strategist
5:00PM - 6:00PM Culture: The New Currency of Retail
6:00PM - 10:00PM Vodka&Videos SXSW edition!
SATURDAY 12.03.16
9:30AM - 11:30AM Animating the User Interface:Designing for Motion
11:00AM - 12:00PM Virtual Reality and the New Sales Experience
11:30AM - 12:00PM Luke Skywalker Can’t Read
12:30PM - 1:30PM Designing Experiences Offline and Online
12:30PM - 1:30PM Can Companies Be Activists?
2:00PM - 3:00PM A Filmmaker’s Exploration of Outer Space
3:30PM - 5:30PM Accessible Design Thinking
6:00PM - 10:00PM Drink + Click™ Austin, Texas Event with Olympus
SUNDAY 13.03.16
9:30AM - 10:30AM The New Web Typography
12:30PM - 1:30PM How to Keep Your Design Job in the Next 5 Years
3:30PM - 4:30PM Why We Crave Touch in Our Interactions with Tech
5:00PM - 6:00PM Writer’s Blockchain: Full Stack Storytelling
9:00PM - 2:00AM MashBash
MONDAY 14.03.16
9:30AM - 10:30AM Dashboards are Easy, Visualization Is Hard
11:00AM - 12:00PM The Psychology of Color Thinking for Better Design
12:30PM - 1:30PM Sucking Less When Presenting Creative
2:00PM - 3:00PM Ultimate Empathy Machine: 360 Storytelling in VR
3:30PM - 4:30PM Beyond the Screen:Interface Pioneers on Future UI
5:00PM - 11:00PM A Tale of 3 Cities: Austin, London and Oslo
TUESDAY 15.03.16
11:00AM - 12:00PM From Cartoons to Apps: UI Animation in 2450!
3:30PM - 4:30PM Subtle Interfaces: Designing for Calm Tech
5:00PM - 6:00PM Closing Remarks: Bruce Sterling
5:00PM - 11:00PM Barreled Party
One block away from the SXSW Convention Center, the
Oslo Lounge is open 11-15 March, 11am-10pm. During
the day you can co-work, host your meetings, keep your
inbox updated, and drink the world’s best coffee.
In the evenings the Oslo Lounge throws on events like
panel talks, happy hours, pitch battles and pinata drone
parties. Be sure to bring some friends!
ANIMA is an interactive installation that investigates
communication between humans and an artificial
intelligence. This three-dimensional sphere poses as
an intelligent and emotional entity. It communicates
by interpreting body movements and portrays its
character by responding to the observant with an array
of audiovisual expressions. Everyday in Westin Austin
Downtown, Joplin Room, 301 E 5th ST
Mr Robot are creating a theme park with a 100ft feris
wheel! Come celebrate the end of the world and the
award winning series, Mr Robot. FREE BEER & FOOD!
Must be 21 with valid SXSW 2016 badge. Attendee
entrance on West 4th St.
For Chilling: For Art: For Fun:
QUICK GUIDE:

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Disruptive Philanthropy
in the Digital World
Austin Convention Center
Ballroom EFG
531 E 4th St
11:00AM - 12:00PM
Technology companies have become the goliaths of the 21st century
global economy. With large revenues, however, comes large responsibility
to give back. In this session, hear from the Director of Google.org, the
company’s philanthropic arm, about everything from Google’s criteria and
model for investing to trends across the philanthropic and social enter-
prise sectors.
Google.org focuses on more than just giving money, and this session will
explore how the team leverages all of Google - from people to products -
in support of its philanthropy. All of these efforts are aimed at supporting
innovative entrepreneurs who are using technology to take on some of
the toughest challenges both locally and globally.
http://schedule.sxsw.com/2016/events/event_PP90731
Hugh Forrest IA DIR SXSW STAFF
Jacquelline Fuller DIR GOOGLE.ORG Google
Looks like a great insight into the positive projects that Google has going
on in the background.

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#AskGaryVee IRL:
Gary Vaynerchuk Answers It All
Ballroom EFG
531 E 4th St
12:30PM - 1:30PM
You may have seen Gary Vaynerchuk’s standing ovation-worthy keynotes,
watched the day in the life videos showing this business leader and true
hustler in action, and tuned in to his #AskGaryVee show where he gives
no-holds-barred answers to the toughest questions his millions of social
media fans can come up with. Now, get ready to get even more in-depth
with GaryVee.
In this talk, you’ll get to ask this master of business-building, marketing,
social media, entrepreneurship and life-hacking anything and everything
you ever wanted to know. SXSW legend Gary Vaynerchuk will answer
your questions in this live version of his wildly popular web show and new
book, #AskGaryVee.
Gary Vaynerchuk CEO VaynerMedia
He has an undeniable amount of energy and great insights into marketing
yourself online. On the other hand he is described by some as a ‘snake oil
salesman’. It’d be great to experience first person and decide which side of the
fence to sit on.

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Dark Times for Dark Patterns:
Ethical Alternatives
JW Marriott
Salon FGH
110 E 2nd St
12:30PM - 1:30PM
As designers, we sometimes find ourselves on a knife edge between user
needs and business goals. It can be tempting to fall back to “dark pat-
terns” - processes designed to trick users - because they are a shortcut
to results. However, the use of dark patterns isn’t conducive to a good
night’s sleep. Most of us want to find solutions that don’t resort to de-
ceiving users. This talk will explore alternatives to infamous and common
dark patterns, with a focus on how we can use psychological principles
and persuasive design techniques to meet goals through encouragement
rather than deception.
Cristina Viganò DESIGNER Cyber-Duck
Neil Dawson SR UX ARCHITECT AnalogFolk
Because dark patterns can be easy to fall into for designers. It’d be great to know
the techniques to avoid and the potential ethical solutions.

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Learning New Things
(Without Feeling Like a n00b)
JW Marriott
Salon FGH
110 E 2nd St
2:00PM - 3:00PM
In a world where technology is constantly evolving, making the time and
committing to learn new things can be both exhilarating and overwhelm-
ing but necessary to remain effective. The possibilities from making a
commitment to learning can have a great pay off but it can be hard to get
started, get over feeling like a n00b, and getting some focus in the pur-
suit of knowledge. Erik Natzke works in Adobe’s Creative Technology Lab
as a Principal Artist-in-Residence and spends his days experimenting with
everything from drones and aerial photograph to typography collections
to virtual reality. This session strives to share the lessons he has learned in
his continual pursuit of knowledge.
Erik Natzke PRINCIPAL DESIGNER Adobe Systems Inc
It’d be great to get an insight into a respected artist’s thought process.

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The Rise of the Visual Strategist
Hilton Austin Downtown
Salon G
500 E 4th St
3:30PM - 4:30PM
As the need to visually communicate explodes, organizations of all sizes
face the need for new staff, tools and mindsets. This goes far beyond an
Instagram account manager, into the heart of an organization’s mission,
brand, legacy and value. But in most cases, the approach to visual narra-
tive is ad hoc, at best.
Solving this problem will require an integrated approach that is grounded
in education, technology, business needs, and an understanding of visual
semiotics. Dennis Keeley has been addressing this from the education
side, while Peter Krogh has been working on technical development.
They will discuss the new role of the corporate visual strategist and the
opportunities it presents.
Dennis Keeley CHAIR OF PHOTOGRAPHY Art Center College of Design
Peter Krogh PROD TEAM LEAD PhotoShelter Inc
Yet another new job description for an ever evolving industry, but what does it
mean from both an educational and professional viewpoint?

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Culture: The New Currency of Retail
Salon K
500 E 4th St
5:00PM - 6:00PM
Everything a consumer could possibly need is available (often at a better
price) at the click of a button. Retail has officially gone digital. But unof-
ficially, the shop experience is still indispensable. One by one, ecomm
powerhouses are returning to the ground.
Modern retailers are prioritizing hubs for culture and community over
boxes to transact sales. Traditional retail spaces are no longer being treat-
ed as just a place to sell product. Instead retailers are creating an environ-
ment where brand values can be experienced and shared with like-mind-
ed peers. The brick-and-mortar experience is transforming into a cultural
hot spot for building community.
Ethan Song CO-FOUNDER& CEO Frank & Oak
Lacey Norton HEAD OF RETAIL Kit and Ace
Rick Badgley VP OF RETAIL TOMS
Robbie Myers EDITOR-IN-CHIEF Elle Magazine
In the digital realm, retailers are increasingly aligning with culture via ‘branded
content’, but on the flip side the physical realm is changing for them too. What
does this mean for designers and content creators?

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RSVP:
PARTYVodka&Videos SXSW edition!
Videotape HQ
610 North Interstate 35 Frontage Road Austin, TX
6:00PM - 10:00PM
Want a taste of Berlin in the middle of Texas - come check
out Berlin’s hottest new party series Vodka & Videos: SXSW
edition - presented by Videopath. The minimal techno plays
from 6pm - 8pm on March 11th, @ Videotape HQ (610
North Interstate 35 Frontage Road). Expect an evening of
hard liquor, great people and weird videos.
FREE DRINKS
https://vodkavideos.splashthat.com/

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INFO:
Animating the User Interface: Designing
for Motion
JW Marriott
Salon A
110 E 2nd St
9:30AM - 11:30AM
From transitions to loaders, user interfaces are coming alive with motion
like we’ve never seen before. Animation, or “motion design,” has be-
come an essential part of the designer’s toolkit for expressing fundamen-
tal interaction design principles.
In this workshop, Angie Terrell will show how the aims of interaction
design are fulfilled through animation and will discuss what to consider
when using animation in your own designs.
Through discussion and hands-on implementation, attendees will learn
to design and prototype animation using tools like Keynote, Pixate, and
Invision.
Angie Terrell UX/UI DESIGNER & INSTRUCTOR Big Nerd Ranch
Looks like a good technical intro to motion for UI designers.

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Virtual Reality and the
New Sales Experience
Sheraton Austin
Capitol Ballroom
701 E 11th St
11:00AM - 12:00PM
The next store you enter may be in your head…or on your head. Virtual
Reality (VR) and Augmented Reality (AR) systems could revolutionize how
marketers interact with consumers and how shoppers experience prod-
ucts. Our panel of pioneering marketers will discuss how they and their
customers are exploring virtual space. Is this the dawn of “Retail Every-
where”? Will consumers strap on your store to walk the aisles virtually or
shop with friends who are thousands of miles apart? Are VR test drives
in the car showroom (or in your living room?) going to make for more
informed purchases? Will AR make live shopping as data-rich as online
browsing?
Eric Oliver DIR/DIGITAL MKTG The North Face
Stephanie Llamas DIR OF RESEARCH & INSIGHTS SuperData Research
Torsten Wingenter HEAD OF DIGITAL INNOVATIONS Lufthansa
Victor Lee SVP OF DIGITAL MARKETING Hasbro
Virtual reality is a hot topic this year and it’ll be interesting to see what impact big
brands think this will have on their consumers. Straight from the horse’s mouth!

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Luke Skywalker Can’t Read and Other
Geeky Truths
Room 10AB
531 E 4th St
11:30AM - 12:00PM
Why do the Jedi love holograms? Why do Kirk and Spock love paper
books? Hidden in plain sight, genre fiction is often very revealing about
our own culture; particularly in how we communicate. From the benign
robots of Asimov, to Kylo Ren’s spotty comprehension of history, join
author Ryan Britt as he discusses the tech and media profundities present
throughout popular science fiction & fantasy.
Ryan Britt AUTHOR
This book looks very intriguing. It’s a new level of fan culture that really
starts to break down realism in the universes created inside our favourite
franchises.

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Designing Experiences Offline and Online
JW Marriott
Salon FGH
110 E 2nd St
12:30PM - 1:30PM
More and more companies who create online experiences are finding
the way people experience their “product” takes place in the real world.
From Lyft, to Handy to Airbnb, designers need to be working toward the
holistic experience - online and offline. Learn how the Airbnb Experience
Design team leverages pixels to create a better offline experience at all
stages of the user’s journey. Through their app and website Airbnb helps
build a trusting relationship between strangers, helps travelers find the
right travel destination, and helps hosts be even better hosts. Critical to
this strategy is building a coherent brand that is consistent at every stage
of the users’ journey, on every platform.
AirBnb is leading the way in changing the travel experience. It’d be great
to see how this is synchronise from mobile app to travel destination.
Katie Dill HEAD OF EXPERIENCE DESIGN Airbnb

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Can Companies Be Activists?
Salon J
500 E 4th St
12:30PM - 1:30PM
How do you feel about same-sex marriage? Obamacare? Global Warm-
ing? Today, it’s not just individuals engaging in a public dialogue, it’s
corporations taking public stands. It is no longer enough to do no harm.
Companies must actively be doing good to win the hearts, minds and
money of today’s consumers. 56% of Americans believe corporations
should publicly engage on controversial issues, and Millennials are 20%
more likely to shop at places whose values mirror their own.
So how does a brand do this? This is a panel with companies who’ve all
taken a stand. They’ll explore the huge risks and even larger rewards that
can come with it and why it’s time we all join the conversation.
We all have personal brands and we all have opinions. It’d be great to see
how big companies align these things with the aim of having a positive
impact.
Molly Swenson COO RYOT
Natalie Byrne DIR OF GLOBAL IMPACT Dermalogica
Sasha Markova CREATIVE DIR Mother
Vivek Varma EVP PUBLIC AFFAIRS, STARBUCKS Starbucks

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A Filmmaker’s Exploration
of Outer Space
Room 17B
531 E 4th St
2:00PM - 3:00PM
In 1969, we saw man take one small step in black and white. Today, space
programs and filmmakers are leveraging new cutting-edge capture tech-
nology to provide breathtaking imagery and new insights into our planet
and the galaxy that surrounds us. Join experts in the field as they examine
the latest innovative techniques and camera equipment being used to
transport us closer to space than we’ve ever imagined.
Who doesn’t want to see a real life astronaut?!
Harry Knowles FILM CRITIC & WRITER Ain’t It Cool Productions
Marsha Ivins INDEPENDENT CONSULTANT RETIRED ASTRONAUT
Toni Myers DIR & PRODUCER IMAX Corporation

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Accessible Design Thinking
JW Marriott
Salon B
110 E 2nd St
3:30PM - 5:30PM
Our Inclusive Design workshop will give attendees an overview of the
key accessibility areas to address during the design thinking segment of
product design. We will touch on designing for users who are blind or
have low-vision, users with cognitive disabilities, and users with physical
disabilities that keep them from using a mouse. With interactive exercises
mixed into short lectures, this workshop will give attendees the knowl-
edge they need to implement accessibility design into their development
cycles.
http://schedule.sxsw.com/2016/events/event_OE05509
An interactive workshop on designing for accessbility.
Bo Campbell ACCESSIBILITY DESIGN CONSULTANT IBM
Joni Saylor EXEC ASST TO PHIL GILBERT/IBM DESIGN GM IBM
Mary Jo Mueller ACCESSIBILITY STANDARDS PROGRAM MGR IBM

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RSVP:
PARTYDrink and Click™ Austin,
Texas Event with Olympus
Chicon Collective - 301 Chicon Street, Austin, TX 78702
6:00PM - 10:00PM
In town during SXSW? Kick things off the Drink and Click way! In the
spirit of the festival our friends from Olympus will be bringing their
latest gear to test.
Olympus is having a giveaway. More details to come.
Brooklyn Brewery will be providing the (free) beer, Spirit of Texas
will be providing the (free) liquor, and East Side Fillin’ Station will be
outside for the grub. YOU provide the party.
We’ll have cameras available to borrow, models available to shoot,
and a DJ spinning all evening.
https://www.eventbrite.com/e/drink-and-clicktm-austin-texas-event-with-
olympus-tickets-21653993678

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The New Web Typography
Room 10AB
531 E 4th St
9:30AM - 10:30AM
Most designers think the goal of typography is clarity: to give as unam-
biguous and uncluttered a vessel for the message being presented to
help create understanding. But what if they are wrong? What if better
understanding does not come though simplicity of design, but rather by
introducing controlled complexity?
Jason reads from his new book “The NEW Web Typography,” about new
ways of viewing the importance of design that can help aid readers in
understanding and remembering what they are reading, not just speed
through it.
Jason Cranford-Teague
CO-FOUNDER|LEAD CREATIVE
The CranfordTeague Group
A must for typography fanatics.

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How to Keep Your Design Job in the
Next Five Years
Job Market Stage
531 E 4th St
12:30PM - 1:30PM
In the near future, we will witness significant changes that will impact our
discipline: AI-driven design, new training programs, offshore competition,
reliance on proven patterns, and deprecated processes will all contribute
to a competitive career environment that will favor the adaptable. From
gaining new skills to embracing new technologies, designers will have to
evolve to survive.
The robots are coming to take our jobs!!!
David Hindman INTERACTION DESIGN DIR Fjord
Peter Burnham SERVICE DESIGN LEAD Fjord

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Why We Crave Touch in Our Interactions
with Tech
JW Marriott
Salon D
110 E 2nd St
3:30PM - 4:30PM
In recent years, there has been an undercurrent of consumers rejecting
technology – whether it is preferring a paper book or a printed Polaroid
over a digital photo – to get back to the realities of life. While some of
this trend can be attributed to nostalgia, the real implication is that hu-
mans are revolting from tech because they crave touch experiences. We
have a need to feel objects vs interacting on a glass screen. This panel
of international experts will examine how we can break out from behind
the glass screen and offer a more satisfying technology experiences. The
panel will discuss the human need for touch, and the present and future
technologies that aim to meet this need.
Great collection of speakers talking about the evolution away from glass
screen interfaces.
Ali Israr SR RESEARCH ENGINEER The Walt Disney Company
Chad Sampanes DIR/UX RESEARCH Immersion
Marianna Obrist READER (MULTISENSORY EXPERIENCES) University Of Sussex

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Writer’s Blockchain:
Full Stack Storytelling
Room 12AB
531 E 4th St
5:00PM - 6:00PM
As technology accelerates the potential to create more immersive expe-
riences, storytellers are faced with new creative and business challenges.
Tech founder, Ann Greenberg (Gracenote, Sceneplay,) futurist, Robert
Scoble, (Rackspace) and multi-platform producer, William Kendall (Battle-
star Galactica, Under the Dome,) explore how creators can utilize emerg-
ing platforms like the Blockchain to get paid. We’ll discuss the impor-
tance of trusted environments for creators as they explore new formats
while opening up their stories to deeper audience participation. We’ll
look at what it means to have an end-to-end approach to developing a
storyworld for linear, VR and AR: full stack storytelling!
This looks very futuristic! In a nutshell: “VR + AR storytelling with creators
using Blockchain technology to get paid.”
Ann Greenberg FOUNDER & CEO Sceneplay Inc
Robert Scoble FUTURIST
William Kendall MULTIPLATFORM STORYTELLER Paix

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RSVP:
PARTYMashBash
The Main 610 East 6th Street, Austin, TX
9:00PM - 2:00AM
Drink, dance and take a glimpse into the future of the internet with
Mashable and a few hundred of our closest friends during SXSW’s
hottest party.
FREE DRINKS
https://mashbashsxswi16.splashthat.com/

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Dashboards are Easy,
Visualization Is Hard
Capital One House at Antone’s
305 E 5th St
9:30AM - 10:30AM
Though mathematicians and computer scientists have a pretty good
vocabulary for describing problems in terms of computational complexity,
much less effort has been devoted to approaching data visualization in
terms of problem “hardness”. This panel will bring together visualization
practitioners and theorists to talk about their strategies for approaching
new projects, what factors they draw from to classify a problem as ‘basi-
cally solved’ versus challenging and worth additional effort.
Data Visualisation always looks great, but technically it’s hard to achieve
for designers who aren’t as tech savvy. Hopefully some scientists and
mathematicians can explain this to us.
Eli Bressert HEAD OF DATA LABS Stitch Fix
Gaia Scagnetti ASST PROF - GRAD COMMUNICATION DESIGN Pratt Institute
Keelan Downton DATA VISUALIZATION ENGINEER Capital One

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The Psychology of Color
Thinking for Better Design
JW Marriott
Salon FGH
110 E 2nd St
11:00AM - 12:00PM
Throughout time, iconic brands have harnessed the power of color, pro-
ducing strong emotional and psychological impacts on their business.
The combination of Coke Red with the white cursive logo reminiscent
of times past, or Tiffany Blue with its signature bow, cannot be mistaken
and have come to define their respective brands. More than ever, we live
in a design-obsessed culture – but has color fallen from the forefront of
that conversation? The symbiotic relationship between color thinking and
design, will lead to better design and stronger brand equity in today’s
option-saturated and attention-scarce world.
Colour theory is such a deep and interesting subject for designers.
Laurie Pressman VP PANTONE COLOR INSTITUTE Pantone
Mikel Cirkus GLOBAL DIR, CONCEPTUAL DESIGN/FLAVORS Firmenich

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Sucking Less When Presenting Creative
JW Marriott
Salon FGH
110 E 2nd St
12:30PM - 1:30PM
Presenting creative is both hard and scary. After 25 years of doing it, I
only suck less than I used to, but I’ve learned a few things along the way.
More than simple tips, we will discuss an approach to presenting creative
that takes into consideration your relationship with the client and your cli-
ent’s mindset when reviewing and selecting creative. We will also explore
how all client interactions leading up to the presentation of creative influ-
ence and impact that moment. This session will reduce the pain associat-
ed with presenting creative, improve your confidence, and sharpen your
ability to guide your client to the right solution.
As creatives it’s easy to be insular, but pitching our work well is essential
to delivering our best work.
Michael Griffith VP OF UX & EXEC CREATIVE DIR Bottle Rocket

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Ultimate Empathy Machine:
360 Storytelling in VR
Room 9ABC
531 E 4th St
2:00PM - 3:00PM
The VR industry has seen explosive growth over the past couple of years,
with companies like Oculus and Valve consumer VR headsets in 2016.
While there a number of companies are tackling the VR hardware prob-
lem, there simply isn’t enough content to support all of these devices.
360 video is an efficient and effective way to create content for VR, and
we’re seeing a new medium for storytelling emerge before our eyes. Join
our panel of VR storytelling pioneers as we discuss the advantages, chal-
lenges, tradeoffs and techniques of working in this new medium. Hear
from our successes and failures so that you may leave inspired to succeed
in this new medium.
Storytelling in VR is still in the early stages, the rules aren’t quite written
yet. This looks like the perfect panel to get us started.
Andrey Doronichev PROD MGR FOR VR APPS Google
Austin Mace CEO & FOUNDER SubVRsive
Jim Geduldick MARKETING MGR AT GOPRO GoPro
Sarah Hill CHIEF STORYTELLER Story Up Studios VR

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Beyond the Screen: Interface Pioneers on
Future UI
Room 9ABC
531 E 4th St
3:30PM - 4:30PM
Thirty years ago the creation of graphical interfaces made computers
vastly more accessible than text interfaces and paved the way for the
Internet revolution.
In the past few years, we’ve rapidly adopted multiple new interfaces for
an ever increasing range of devices. Touch, voice and gesture are part of
our daily lives now.
So what’s coming next? And how will those new interfaces revolutionize
our relationships with computers, information, different environments and
each other?
User interface is changing beyond graphical UI, where does that leave us
designers?
Avi Cieplinski PROTOTYPE INTERACTION DESIGNER Twitter
Marcus Weller CEO & FOUNDER SKULLY
Tan Le CEO & FOUNDER Emotiv
Tim Wagner BRAND & INNOVATION STRATEGIST btrax Inc

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RSVP:
PARTYA Tale of 3 Cities:
Austin, London and Oslo
Brass House, 115 San Jacinto Blvd, Austin, TX 78701
5:00PM - 11:00PM
What happens when the best and brightest of 3 of the most
creative and digitally-savvy cities in the world come together? A
Creative Cities Jamboree, that’s what. This is a SXSW fringe event
like no other! It features a “creative improv” quiz between Austin,
London and Oslo, a live innovation podcast and a social media
popularity contest. Plus beer. Lots of beer.
DRONE DELIVERED PINTS
DRONE PINATA
FREE FOOD
FREE DRINKS
https://www.eventbrite.co.uk/e/the-oslo-lounge-monday-
registration-21060206645

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From Cartoons to Apps:
UI Animation in 2450!
JW Marriott
Salon D
110 E 2nd St
11:00AM - 12:00PM
How do you react to animation or audio within an app? You probably take
it for granted, assuming it’s only there for aesthetics. There is a lot of UI
design that is still created with an old, static web mentality, but design-
ers are now shifting to being more mindful of what animation and sound
mean in terms of the user experience.
How can the designers of tomorrow create the next generation of inter-
faces while drawing inspiration from animators of the past? What does
Bugs Bunny know about making apps anyhow?
Miguel Montanez, PBS KIDS, and Dave Schlafman, CloudKid, will take a
deep dive into how UI animation and audio have shifted from ornamental
This could be fun! How old cartoons can inspire futuristic UI animation.
Dave Schlafman CREATIVE DIR Jibo, Inc
Miguel Montanez DIR OF CREATIVE TECHNOLOGY PBS

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Subtle Interfaces:
Designing for Calm Tech
JW Marriott
Salon D
110 E 2nd St
3:30PM - 4:30PM
Some of the world’s best technologies do one thing brilliantly. This panel
brings together leading UK creatives and researchers who are developing
products and experiences that are calm, slow and often magical. When
we let go of trying to be all things to all people, we make space for imag-
inative interfaces and disruptive ideas.
Our panellists embrace cutting edge technologies, working with physical
and digital materials. They design products that respond to specific social
contexts; ranging from the personal relationships that we have with ob-
jects in our homes, to the social displacement inherent when moving to a
care home, to our many and varied experiences of the cities we live in.
A great selection of UK professionals.
Chloe Meineck DESIGNER STUDIO MEINECK
Peter Bennett RESEARCHER & DESIGNER University of Bristol
Tom Metcalfe CREATIVE DIR Thomas Buchanan
Verity McIntosh PERVASIVE MEDIA STUDIO PRODUCER Watershed

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Closing Remarks: Bruce Sterling
Ballroom D
531 E 4th St
5:00PM - 6:00PM
World traveler, science fiction author, journalist, and future-focused de-
sign critic Bruce Sterling spins the globe a few rounds as he wraps up
the Interactive Conference with his peculiar view of the state of the world
from a global perspective, as one who lives in Turin, Belgrade, and Austin.
Most recently, Bruce has been an instigator of the DIY - Internet of Things
model home project, Casa Jasmina. He also makes an annual “state of
the world” assessment, with Jon Lebkowsky, for two weeks every January
on The WELL.
Bruce Sterling AUTHOR Bruce Sterling
A science fiction that consistently makes profound statements.

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RSVP:
PARTYBarreled Party
Dulce Vida Tequila
5:00PM - 11:00PM
Back for another year, we invite you to join us for our
celebration of Texas music legends, tremendous culinary
creations and outstanding adult beverages. It’s all here, a lil’
“Southwest of Weird,” at Dulce Vida World Headquarters.
We hope to see you here!
FREE DRINKS
FREE FOOD
http://barreledparty.com/

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ENJOY SXSW 2016
AND FEEL FREE TO
STALK US:
@VectorMeldrew
@ComputerArts
@CreativeBloq

SXSW 2016 : SHORTCUT SCHEDULE FOR DESIGNERS

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