work samples for events and promos

1. Events / Promo

2. Client: Nestle –
Job: Nestle S. A. Board of Director’s
visit to India

3. We conceptualized the Nestle’s worldwide Board of Directors visit, which happens
once in a year in one country across the world, wherever Nestle is present.
Nestle has presence in about 40 Nations and therefore, it takes place after approximately
40 years in each country.
Nestle’s worldwide Board of Directors visited India this year, and the theme had to be
completely Indian, giving the visitors a taste of India in short.
It was an integrated high budget event which gave a complete picture of Nestlé's activities
and presence in the country.
Elements for the event included: Welcome kit – Specially designed by us and fabricated
on leather by Da Milano; Box, Folders, Pen Holder, Wallets, Photo frame etc.; 9 Nos AVs
including 1 Factory film; Letter head, Writing Pads; Name Tags, Luggage Tags, Car/Bus
stickers, Placard; Standees, Panels, Posters, Backdrops; Menu cards, Tent Cards; iPod
Jacket with Booklet; CD / DVD Sticker and Jacket; And many more…

4. Client: Nestle – Job: Conference hall Panel for Nestle S. A. Board of Director’s visit to India

5. Client: Nestle – Job: Conference hall Panel for Nestle S. A. Board of Director’s visit to India

6. Client: Nestle – Job: Conference hall Panel for Nestle S. A. Board of Director’s visit to India

7. A promo activity was suggested to the client to promote its beauty
products among girls.
The activity followed the brand’s already established proposition of
teasing boys – “Sorry Boys”. We suggested an activity full of
naughty games where they had to tease boys to become the
‘Naughty Queen’ .
Naughty Queens from all parts of India would participate and their
activity would be showcased on our website - ‘Naughtypedia’.
In the website there would be naughty jokes, blogs, chat and much
more, only for girls.
There would be some exciting naughty downloads available. Also,
to tease the boys, girls would upload their naughty photos, videos,
etc. on the site.
After all our key idea is ‘SORRY BOYS”

8. Poster standee

9. Stall / Kiosk Design

10. Activity Van Design

11. Website’s home page
Activity Van Design

12. Logo and content idea for the website in addition to promotion activity

14. Client: McNero Chemicals – Promo Activity and Contest
A promo activity was done just before the world cup 2006. The activity was supported with a contest.
The winner got a trip to the world cup gift hamper. destination.

15. Promo Contest for Microsoft
This promo activity motivated the channel partners to motivate them in selling more to let their teams
sales be the maximum, making them the winners. Different collaterals were made on the theme and the
final prizes were announced at a gala event.

16. Poster

17. Give away gifts and Jersey Design

18. HP event for emphasizing the importance of original Cartridges (Silver Dragon Award in PMAA)
The guests were given miniature drums and they were involved in creating an original symphony at the event.
They created Original Beats and were asked to buy Original Cartridges to enjoy the real performance of the HP printers.
The activity at the event symbolically brought out the difference between Original and fake cartridges.
2 performers wore T-shirts, which read Original and fake, respectively.
The original performer kept on playing the drums while the fake representative stopped in between, drank 4 colored energy drinks
which symbolized refilling of the fake cartridges again and again. He also spilled over the drinks to show how fake cartridges spill ink
on the prints. This symbolic representation was liked by the guests. They also got completely involved when the original drummer
taught them some tricks to create a live symphony at the event.
It was a country wide event which took place in 10-12 cities.
This event wad adjudged one of the best event in experiential marketing and won a SILVER DRAGON at the PMAA

19. Moments from the event

20. Event Invite (EDM)

21. Award announcement (EDM)

22. Poster
Customer Care Number launch
We conceptualized a customer care help line for the
partners where they could solve any issues, instantly
over the phone. It was an innovative idea for the
channel partners of HPCL as, customer care numbers
were generally used for customers but never for the
dealers. The branding also carried the name of the
key product – HPCL Lubes and the collaterals were
designed in sync with the branding.

23. Dangler Standee

24. Sales boosting campaign for Pepsico’s employees
We conceptualized a campaign for the Pepsico employees to motivate them to boost their sales in the coming season. The theme
was based on the pepsi house colour – blue. The look and feel of the campaign and the branding was in sync with this theme.
Poster
Standees

25. Mouse pad, wobbler, danglers etc.

26. Posters and standees
Sales boosting campaign
for Pepsico’s employees
The campaign was done again, the next year with a car
as the Bumper Prize for the employee who achieves the
maximum sales.

27. Danglers, key chains, woblers and a cut-out of the car to be kept at office reception.

28. Banner, Food Vouchers, Door Tag for the activity for ‘Knorr Ready to cook’ at RWAs
Activity for ‘Knorr Ready to cook’ at RWAs
A complete activity was planned to launch ‘Knorr Ready to Cook’ food.
We planned a sampling activity, put up kiosks and also suggested a Meal on Wheels van at the spot.

29. Kiosk and Drop Box for the activity

30. Van design for activity at Market area

31. Registration form for the same

32. Direct mailers

33. A direct mailer for the Retail Outlet Dealers of HPCL Racer 4 Lubes.
Offering them to win gold.
We have given it a look of a ‘Safe’ with a
magnetic handle on it., which locks/unlocks
it when rotated

34. A direct mailer for the Retail Outlet Dealers of HPCL Racer 2 Lubes.
Offering them to win a holiday abroad.
Mailer is actually a Photo Album. 4-5
photograph leaf are inserted showing
foreign locations in the background. The
outline of human figures leaves the scope
og imagining himself there.as with blank
space left in place of humans, also a
dialogue box saying “wow what a great
feeling” so that he can assume himself
there

35. ‘Nestle Food Services’ launched their new logo and new name to
‘Nestle Professional’. A direct mailer cum invite for the event.
The theme was ‘Orchestrating a new
symphony’ Each box contains a different
miniature of musical instrument.
Followed by a VCD which has a musical
message of the Managing Director, with
Guitar in his hand.

36. Client: Nestle – Job: CD invite Cover

37. Client: Nestle – Job: CD invite lable

38. Client: Nestle – Job: Letter

39. Client: Nestle – Job: Table Calande

40. Client: Nestle – Job: Mouse Pad

41. Diwali Greeting Card from Fenesta, makers of UPVC Windows and
Doors. ‘Keep the world out’ is their key message.
A very cost-effective interactive greeting
card with simple die cut window in the
centre.
On opening it, the crackers (noise and
pollution) turn into candle (light)

42. Fenesta invited some elite people with their family to ‘Golf Clinic’
followed by lunch
An original Tee was sent to associate the
mailer to the activity and yet keep it cost
-effective

43. Invite for the launch of New ‘Audi A4 LED’. The unique feature of the
car is a series of LED lights in the head lamps.
We took these LED lights as an idea and
pasted ‘American Diamonds’ on the picture
of the head lamp. These showed through
die cuts highlighting the USP- LED lights

44. A simple colorful invite with die cuts. Which
turns in to a ‘Diwali Lantern’ when opened.
Diwali Greeting Card from Fenesta, makers of UPVC Windows and
Doors.

45. An invite for the theme party for the employees of Alcatel Lucent
Theme was ‘The day of the Mask’ . Front
cover had the picture of a mask with
perforation. Which could be cut and worn
like a mask.

46. Client : Alcatel – Lucent Job : Event Poster

47. Client : Alcatel – Lucent Job : Event Gate Design

48. Invite cum DM on the launch of Audi’s showroom in Gurgaon.
‘No word in this dictionary can describe the
driving experience’ was the key idea.
Invitation details were on the jacket of an
Oxford dictionary which was inside the box
as a complimentary gift for invitees.

49. Nestle wanted a docket for its ‘NHW Conference’ to promote its
nutrition Health and Wellness products among Doctors.
Theme of the event was Symphony. Mailer
also companied with a cd contains MD’s
musical message.

50. A direct mailer idea for Microsoft’s Windows7 launch.
A miniature of a suitcase would be send to
our TA , containing a booklet inside .
The booklet is about 7 wonders and
connecting the wonders to advantages of
Windows 7.

51. HP Welcome kit for sale promotion enrollers
A miniature Bowling alley was sent inside this mailer asking
the partners to score big by increasing sales.

52. DM to motivate the HPCL channel partners to enhance sales before the program ends and win more rewards

53. A mirror-sheet was pasted on the image of the rear view mirror to give the impression of a real mirror

54. Posters for HP highlighting different USPs of their Digital Printing Network

55. An interesting campaign idea to convey that HP printers cut costs and i9ncrease profits

56. A calendar for HPCL on the theme of India on the move,
as HPCL lubes have helped India stay mobile for years

57. A simple mailer for an HPCL channel partner contest

58. Campaign to launch new educational programs by EduComp