2. Research and planning takes into consideration all aspects of developing,
producing and selling the product to the consumer in order to make a successful
selling product. This can be done by conducting surveys, analysing sales reports in
order to find out what sells well. Research and planning will also have to be taken
into consideration when creating the specific medium as the product will have a
professional feel.
When creating a horror film, research and planning stages are needed to be taken
into consideration. This would start with deciding on the plot of the film and
finding out if it will interest the target audience. Careful planning of the
cinematography, editing, sound, mise en scene will also have to be planned
carefully in order to create the correct atmosphere for the film. Planning will also
be considered in how to market the final product as well as planning how to cute
the final product up into a series of short clips in order to create a trailer.
