New ways of talking to Mums

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Presentation by KODIME to UK brand managers on how to reach and engage young Mums using the mobile channel.

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New ways of talking to Mums

  1. 1. Why Mobile is 1st<br />New ways of talking to Mums<br />Presented by KODIME<br />May 2010<br />
  2. 2. Mobile is 1st<br />"We understand that the new rule is<br />mobile first. Mobile first in<br />everything. Mobile first in terms of <br />applications. Mobile first in terms of<br />the way people use things.”<br />Eric Schmidt, CEO<br />First digital touch points with brands and products will be via Mobile<br />
  3. 3. Text Messaging growth continues<br />
  4. 4. Mobile Internet use at 40%<br />Source: comscore<br />
  5. 5. What mums do with their mobiles<br /> Source: comscore<br />
  6. 6. Young mums embrace Mobile Internet<br />Source: comscore<br />Deliver coupons, mobile video, capture data, conduct surveys...<br />
  7. 7. Mobile on the move, but also @ home<br />Mobile is used in parallel with other online and offline media<br />
  8. 8. Proven mobile marketing scenarios<br />Offers, vouchers<br />Awareness<br />Email list conversion<br />CRM, Profiling<br />Surveys<br />E and M commerce<br />Apps<br />Social network marketing<br />
  9. 9. Mobile works across the marketing mix<br />MobileMarketing<br />OutdoorPostersAmbient<br />Ads<br />LeafletsDirect Mail<br />TVRadio<br />YouTube<br />Websites<br />Mobile Sites<br />Search<br />SocialNetworks<br />
  10. 10. Apps offer co-Branding opportunities<br />Ensure visibility within utility-type mobile services and apps<br />“Present” rather than “own”<br />Before building an app, create a dedicated Mobile Internet Site<br />
  11. 11. Mobile offers and vouchers drive sales both Online and in Stores<br />
  12. 12. The new social network channel<br />100 Million of total Facebook users tapping into the site from their mobile phones, or around 25%.<br />Web <> Mobile<br />Update, poke, tweet, upload, share anytime, anywhere, in an instant<br />
  13. 13. What’s next? <br />Mobile is 1st<br />Mobile Internet use exploding<br />Apps for everything<br />Voice via data channel<br />Search by voice<br />Augmented Reality<br />50% of Facebook use via Mobile<br />Photo: Gizmondo<br />Steve Jobs and Google’s Eric Schmidt spotted @ Starbucks April 2010<br />
  14. 14. Thank you.<br />Text KODIME to 60123<br /> follow us on Twitter @mobmarketing<br />

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