SlideShare a Scribd company logo
Leading mobile marketing agency in Eastern Europe
Mobile	
  Marke+ng	
  Code
www.mmcode.com.ua www.mobilemarketing.com.ua
A set of rules on conducting
mobile marketing campaigns
News and best practices
in Ukraine and abroad
We organised and support the following industry initiatives:
LEAD9 Always On! 2016 ENG
FBI vs Apple
Privacy issue, which shows how
important personal data recorded
on a smartphone can be.
It also stresses the protective value
of a passcode.
Today we will talk about retail
And how mobile can support
brands in POS effectively
39 mln 40 mln
Quantity of mobile audience
equals to that of TV
Ukrainian data 2015-16
Today in Ukraine
~ 50%
users have smartphones
Audience 18-50 yrs, data collected in May 2016
> 71%
Smartphone owners use internet every day
and download apps
Smartphone users
now equal to
out of all mobile
users and will
reach 75% by
2018
All major cities will be
covered by fast internet
LEAD9 Always On! 2016 ENG
We have organised over 250 promotions with
SMS, web and 0-800 hotlines since 2007
Web/SMS = 60/40
Registration channels
Number of web-based registrations has been growing steadily by 30% per year
and now equals to over a half and in some cases up to 80% of all participants
in the promo in Ukraine and Russia
LEAD9 Always On! 2016 ENG
Innovations in retail
● і-packaging
● mobile coupons
● e-prizes
Or how a brand can save over
70% of promo budget and a
couple weeks to time
Interactive packaging
Scan this image using Layar app.
Download Layar from AppStore
or Google Play for free!
Loyalty cards in a smartphone - using QR-codes,
easy to use and scan at a POS cash register
User only needs to open an app and
instantly receive a coupon, which can be
shown at POS cashier
Mobile coupon -
simple redemption at POS
No need to search for a paper coupon,
cut it out and wait for cashier to input
it into the system. Mobile coupon is an
elegant no hassle solution
lead9.com/e-ticket
You have won a prize!
Please enter your
phone and e-mail, so
we can send you your
ticket to the concert!
phone
email
RECEIVE MY PRIZE
To receive a prize, consumer only needs to
input his/her mobile number and/or e-mail and
get a discount coupon or a ticket to an event,
movie, etc.
Mobile redemption page and electronic ticket
design can be branded accordingly
Simple redemption
- time and budget for prize delivery
are decreased considerably
Electronic prizes
gmail.com/inbox
Phone number is automatically checked with winners’ list
and if correct sent instantly.
Tickets scanning from users’ screens can be performed
either by organiser or LEAD9 staff
No need to print the ticket, it is enough to show
ticket’s bar code from mobile device!



Scanning from the mobile screen
LEAD9 Always On! 2016 ENG
And it is important to remember the mobile marketing principles
www.lead9.com
Thank you!

More Related Content

What's hot

Samsung Pay
Samsung PaySamsung Pay
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
Appota Group
 
Apple pay
Apple payApple pay
Apple pay
Helal Al-Helal
 
FitMe 'N' Buy
FitMe 'N' BuyFitMe 'N' Buy
FitMe 'N' Buy
Parul Kaushal
 
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012
Purplegator
 
Mobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, Dubai
Mobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, DubaiMobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, Dubai
Mobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, Dubai
Tushar Vatsa
 
Apple Pay
Apple PayApple Pay
Mobile Payments Index - Travel Edition
Mobile Payments Index - Travel EditionMobile Payments Index - Travel Edition
Mobile Payments Index - Travel Edition
Adyen
 
Apple Pay & its potential impact on the Australasian market
Apple Pay & its potential impact on the Australasian marketApple Pay & its potential impact on the Australasian market
Apple Pay & its potential impact on the Australasian market
William Belle
 
Looking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & VietnamLooking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Global Mobile Game Confederation (GMGC)
 
Solomo noveno k31
Solomo noveno k31Solomo noveno k31
Solomo noveno k31
Nikki Noveno
 
Mobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip GosseleMobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip Gossele
Mobile Convention
 
Google wallet plus. Marketing Plan
Google wallet plus. Marketing PlanGoogle wallet plus. Marketing Plan
Google wallet plus. Marketing Plan
Kajol Pandey
 
Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019
Nguyen Minh Quang
 
Contactless Payment
Contactless PaymentContactless Payment
Contactless Payment
Yasin Çetiner
 
Webrazzi Summit 2014 - The Changing Role of M-Commerce
Webrazzi Summit 2014 - The Changing Role of M-CommerceWebrazzi Summit 2014 - The Changing Role of M-Commerce
Webrazzi Summit 2014 - The Changing Role of M-Commerce
Tmob Mobile Technology
 
Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...
Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...
Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...
Samsung Biz Mobile
 
AppSnips - Monetize Your App, Maximize Your Reach
AppSnips - Monetize Your App, Maximize Your ReachAppSnips - Monetize Your App, Maximize Your Reach
AppSnips - Monetize Your App, Maximize Your Reach
Logia Group
 
Mobile Payments Index 2016 [Travel Edition]
Mobile Payments Index 2016 [Travel Edition]Mobile Payments Index 2016 [Travel Edition]
Mobile Payments Index 2016 [Travel Edition]
Filipp Paster
 
Rise of the Mobile Wallets l Apple Pay
Rise of the Mobile Wallets l Apple PayRise of the Mobile Wallets l Apple Pay
Rise of the Mobile Wallets l Apple Pay
Teo Huishan
 

What's hot (20)

Samsung Pay
Samsung PaySamsung Pay
Samsung Pay
 
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
 
Apple pay
Apple payApple pay
Apple pay
 
FitMe 'N' Buy
FitMe 'N' BuyFitMe 'N' Buy
FitMe 'N' Buy
 
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012
Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012
 
Mobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, Dubai
Mobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, DubaiMobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, Dubai
Mobile Payments - Marketing Plan - Tushar Vatsa - BITS Pilani, Dubai
 
Apple Pay
Apple PayApple Pay
Apple Pay
 
Mobile Payments Index - Travel Edition
Mobile Payments Index - Travel EditionMobile Payments Index - Travel Edition
Mobile Payments Index - Travel Edition
 
Apple Pay & its potential impact on the Australasian market
Apple Pay & its potential impact on the Australasian marketApple Pay & its potential impact on the Australasian market
Apple Pay & its potential impact on the Australasian market
 
Looking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & VietnamLooking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & Vietnam
 
Solomo noveno k31
Solomo noveno k31Solomo noveno k31
Solomo noveno k31
 
Mobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip GosseleMobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip Gossele
 
Google wallet plus. Marketing Plan
Google wallet plus. Marketing PlanGoogle wallet plus. Marketing Plan
Google wallet plus. Marketing Plan
 
Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019
 
Contactless Payment
Contactless PaymentContactless Payment
Contactless Payment
 
Webrazzi Summit 2014 - The Changing Role of M-Commerce
Webrazzi Summit 2014 - The Changing Role of M-CommerceWebrazzi Summit 2014 - The Changing Role of M-Commerce
Webrazzi Summit 2014 - The Changing Role of M-Commerce
 
Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...
Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...
Samsung Pay - Safe and secure mobile payments virtually anywhere you can swip...
 
AppSnips - Monetize Your App, Maximize Your Reach
AppSnips - Monetize Your App, Maximize Your ReachAppSnips - Monetize Your App, Maximize Your Reach
AppSnips - Monetize Your App, Maximize Your Reach
 
Mobile Payments Index 2016 [Travel Edition]
Mobile Payments Index 2016 [Travel Edition]Mobile Payments Index 2016 [Travel Edition]
Mobile Payments Index 2016 [Travel Edition]
 
Rise of the Mobile Wallets l Apple Pay
Rise of the Mobile Wallets l Apple PayRise of the Mobile Wallets l Apple Pay
Rise of the Mobile Wallets l Apple Pay
 

Similar to LEAD9 Always On! 2016 ENG

Paul Mcnea - paythru
Paul Mcnea - paythruPaul Mcnea - paythru
Paul Mcnea - paythru
James Cameron
 
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
Innofied Solution
 
Future of Banking
Future of BankingFuture of Banking
Future of Banking
Indus Net Technologies
 
[Mobidays] KM-Report APR, 2015
[Mobidays] KM-Report APR, 2015[Mobidays] KM-Report APR, 2015
[Mobidays] KM-Report APR, 2015
Mobidays
 
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmobSıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
Webrazzi
 
Introduction to mobile payment toon coppens - ibbt nocturne 25 oct - alcate...
Introduction to mobile payment   toon coppens - ibbt nocturne 25 oct - alcate...Introduction to mobile payment   toon coppens - ibbt nocturne 25 oct - alcate...
Introduction to mobile payment toon coppens - ibbt nocturne 25 oct - alcate...
Toon Coppens
 
Mobile Wallet Platform 2015
Mobile Wallet Platform 2015Mobile Wallet Platform 2015
Mobile Wallet Platform 2015
Mikhail Miroshnichenko
 
Mobile Money & Digital Payments Conference
Mobile Money & Digital Payments ConferenceMobile Money & Digital Payments Conference
Mobile Money & Digital Payments Conference
Tmob Mobile Technology
 
Mobile Trends and Strategies
Mobile Trends and StrategiesMobile Trends and Strategies
Mobile Trends and Strategies
Dialog Group
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnam
Hien NT
 
04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdf04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdf
TomKos3
 
Digital Wallet App Development Guide 2023.pdf
Digital Wallet App Development Guide 2023.pdfDigital Wallet App Development Guide 2023.pdf
Digital Wallet App Development Guide 2023.pdf
SuccessiveDigital
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
Ella Carpenter
 
mCommerce and Mobile Banking_Michael Hanley
mCommerce and Mobile Banking_Michael HanleymCommerce and Mobile Banking_Michael Hanley
mCommerce and Mobile Banking_Michael Hanley
Sara Quinn
 
Mobile 2011 and Beyond
Mobile 2011 and BeyondMobile 2011 and Beyond
Mobile 2011 and Beyond
Anthology Marketing Group
 
Tailored for Mobile: Why Apps are the New Black
Tailored for Mobile: Why Apps are the New Black Tailored for Mobile: Why Apps are the New Black
Tailored for Mobile: Why Apps are the New Black
Amanda Laviana
 
Mobile Loyalty that works: a successful case study by Warply and Eurobank
Mobile Loyalty that works: a successful case study by Warply and Eurobank Mobile Loyalty that works: a successful case study by Warply and Eurobank
Mobile Loyalty that works: a successful case study by Warply and Eurobank
Warply
 
Mobile Ecosystem
Mobile EcosystemMobile Ecosystem
Mobile Ecosystem
Destiny Pearce
 
Pay pal mobile global snapshot 2015
Pay pal mobile global snapshot 2015Pay pal mobile global snapshot 2015
Pay pal mobile global snapshot 2015
eCommerce News
 
Pay pal mobile_global_snapshot_2015
Pay pal mobile_global_snapshot_2015Pay pal mobile_global_snapshot_2015
Pay pal mobile_global_snapshot_2015
Merve Kara
 

Similar to LEAD9 Always On! 2016 ENG (20)

Paul Mcnea - paythru
Paul Mcnea - paythruPaul Mcnea - paythru
Paul Mcnea - paythru
 
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
 
Future of Banking
Future of BankingFuture of Banking
Future of Banking
 
[Mobidays] KM-Report APR, 2015
[Mobidays] KM-Report APR, 2015[Mobidays] KM-Report APR, 2015
[Mobidays] KM-Report APR, 2015
 
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmobSıfır yatırımla mobil ticarete geçmek hayal mi?  Rudi Dökmecioğlu - tmob
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
 
Introduction to mobile payment toon coppens - ibbt nocturne 25 oct - alcate...
Introduction to mobile payment   toon coppens - ibbt nocturne 25 oct - alcate...Introduction to mobile payment   toon coppens - ibbt nocturne 25 oct - alcate...
Introduction to mobile payment toon coppens - ibbt nocturne 25 oct - alcate...
 
Mobile Wallet Platform 2015
Mobile Wallet Platform 2015Mobile Wallet Platform 2015
Mobile Wallet Platform 2015
 
Mobile Money & Digital Payments Conference
Mobile Money & Digital Payments ConferenceMobile Money & Digital Payments Conference
Mobile Money & Digital Payments Conference
 
Mobile Trends and Strategies
Mobile Trends and StrategiesMobile Trends and Strategies
Mobile Trends and Strategies
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnam
 
04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdf04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdf
 
Digital Wallet App Development Guide 2023.pdf
Digital Wallet App Development Guide 2023.pdfDigital Wallet App Development Guide 2023.pdf
Digital Wallet App Development Guide 2023.pdf
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
mCommerce and Mobile Banking_Michael Hanley
mCommerce and Mobile Banking_Michael HanleymCommerce and Mobile Banking_Michael Hanley
mCommerce and Mobile Banking_Michael Hanley
 
Mobile 2011 and Beyond
Mobile 2011 and BeyondMobile 2011 and Beyond
Mobile 2011 and Beyond
 
Tailored for Mobile: Why Apps are the New Black
Tailored for Mobile: Why Apps are the New Black Tailored for Mobile: Why Apps are the New Black
Tailored for Mobile: Why Apps are the New Black
 
Mobile Loyalty that works: a successful case study by Warply and Eurobank
Mobile Loyalty that works: a successful case study by Warply and Eurobank Mobile Loyalty that works: a successful case study by Warply and Eurobank
Mobile Loyalty that works: a successful case study by Warply and Eurobank
 
Mobile Ecosystem
Mobile EcosystemMobile Ecosystem
Mobile Ecosystem
 
Pay pal mobile global snapshot 2015
Pay pal mobile global snapshot 2015Pay pal mobile global snapshot 2015
Pay pal mobile global snapshot 2015
 
Pay pal mobile_global_snapshot_2015
Pay pal mobile_global_snapshot_2015Pay pal mobile_global_snapshot_2015
Pay pal mobile_global_snapshot_2015
 

LEAD9 Always On! 2016 ENG

  • 1. Leading mobile marketing agency in Eastern Europe
  • 2. Mobile  Marke+ng  Code www.mmcode.com.ua www.mobilemarketing.com.ua A set of rules on conducting mobile marketing campaigns News and best practices in Ukraine and abroad We organised and support the following industry initiatives:
  • 4. FBI vs Apple Privacy issue, which shows how important personal data recorded on a smartphone can be. It also stresses the protective value of a passcode.
  • 5. Today we will talk about retail And how mobile can support brands in POS effectively
  • 6. 39 mln 40 mln Quantity of mobile audience equals to that of TV Ukrainian data 2015-16
  • 7. Today in Ukraine ~ 50% users have smartphones Audience 18-50 yrs, data collected in May 2016
  • 8. > 71% Smartphone owners use internet every day and download apps
  • 9. Smartphone users now equal to out of all mobile users and will reach 75% by 2018 All major cities will be covered by fast internet
  • 11. We have organised over 250 promotions with SMS, web and 0-800 hotlines since 2007
  • 12. Web/SMS = 60/40 Registration channels Number of web-based registrations has been growing steadily by 30% per year and now equals to over a half and in some cases up to 80% of all participants in the promo in Ukraine and Russia
  • 14. Innovations in retail ● і-packaging ● mobile coupons ● e-prizes Or how a brand can save over 70% of promo budget and a couple weeks to time
  • 16. Scan this image using Layar app. Download Layar from AppStore or Google Play for free!
  • 17. Loyalty cards in a smartphone - using QR-codes, easy to use and scan at a POS cash register
  • 18. User only needs to open an app and instantly receive a coupon, which can be shown at POS cashier Mobile coupon - simple redemption at POS No need to search for a paper coupon, cut it out and wait for cashier to input it into the system. Mobile coupon is an elegant no hassle solution
  • 19. lead9.com/e-ticket You have won a prize! Please enter your phone and e-mail, so we can send you your ticket to the concert! phone email RECEIVE MY PRIZE To receive a prize, consumer only needs to input his/her mobile number and/or e-mail and get a discount coupon or a ticket to an event, movie, etc. Mobile redemption page and electronic ticket design can be branded accordingly Simple redemption - time and budget for prize delivery are decreased considerably Electronic prizes
  • 20. gmail.com/inbox Phone number is automatically checked with winners’ list and if correct sent instantly. Tickets scanning from users’ screens can be performed either by organiser or LEAD9 staff No need to print the ticket, it is enough to show ticket’s bar code from mobile device!
 
 Scanning from the mobile screen
  • 22. And it is important to remember the mobile marketing principles