Seed round pitch deck of Probe Fashion - AI Fashion Platform startup.

1. | AI Fashion Platform
AI Fashion Platform

2. | AI Fashion Platform
PROBLEMS
GAP BETWEEN DISCOVERY
AND PURCHASE
Word-based searches do not
lead to the right place and often
consumers wouldn’t know
the right terminology for the
product they search.
RETAILERS ARE NOT A
SOURCE OF INSPIRATION
According to a 2018 millennial
survey, consumers are more
likely to find inspiration from
external sources (e.g.,
influencers, friends, TV).
SHOPPING EXPERIENCE IS
NOT PERSONALIZED
E-commerce platforms have
limited understanding of
consumers shopping habits.
Consumers feel overwhelmed by
thousands of items in a store.
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Source: The State of Fashion 2019 by McKinsey

3. | AI Fashion Platform
THE SOLUTION
ONE-STOP-SHOP
A “one-stop shop” mobile app which
combines the best deals, social
platform features, and personalized
shopping experience.
Shop By Picture1
Get Instant Style
Advice2
Personalize Your
Shopping Experience3
Gain Inspiration From
The Feed4
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4. | AI Fashion Platform
1. SHOP BY PICTURE
Built in-house computer vision
algorithms allow our users to search
for clothing by taking a photo of their
desired items or uploading a
screenshot from the web
“The future of search will be about pictures
rather than keywords.”
Ben Silbermann, CEO at Pinterest
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5. | AI Fashion Platform
2. GET INSTANT
STYLE ADVICE
Probe Fashion users receive instant
style-matching advice from an
AI-powered bespoke engine
“In everything we do, we’re helping the
customer imagine. To imagine us being
their stylist. To imagine, ‘That could be me
wearing those clothes.’”
Kevin Dao, CEO at ORO LA
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6. | AI Fashion Platform
3. PERSONALIZE
YOUR SHOPPING
Cutting-edge algorithms learn user’s
preferences and recommend and offer
looks tailored specifically to him
“It’s not about having the largest selection,
it’s about presenting the most appropriate
selection to the customer involved”
Ananth N, CEO of Myntra
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Marl Suit:
Jacket
AED 450
Signature
Textured Shirt
AED 180
Marl Suit:
Waistcoat
AED 240

7. | AI Fashion Platform
4. GAIN INSPIRATION
FROM THE FEED
Our intelligent feed includes personalized
styling choices by our AI-editors and shared
items by the user’s friends.
“43% of purchases are influenced by
personalized recommendations or
promotions”
Shopify, 2018 Fashion industry report
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8. | AI Fashion Platform
TECHNOLOGY
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Street-to-Shop
Image Search
3rd-Party
Image Search*
Clothing Classifier
Multi-Platform
Mobile Application
EXISTING PRODUCT
Style Recommendation
Module
UNDER DEVELOPMENT
CORE PRODUCT
Feed
Recommender
Clothing Segmentation
Engine
Social Discovery Feed
Image-Similarity
Ranking
Distributed
Back-End Engine
Partnership
Integrations
FUTURE DEVELOPMENT
ADD-ON MODULES
SaaS Platform
Style Recommender
Image Similarity Search
Clothing Segmentation
* 3rd-party image search will be replaced in the future releases.

9. | AI Fashion Platform
MARKET OPPORTUNITY
Fashion e-commerce industry shows strong annual growth YoY in pair with the significant
expansion outside of West markets
Shopify, 2018 Fashion industry report
Projected worldwide revenue in billions of USD
for e-commerce fashion industry
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10. | AI Fashion Platform
BUSINESS MODEL
CURRENT MAIN REVENUE SOURCE
Affiliate programs that yield on average
10% in commissions from every in-app
purchase.
PROJECTED REVENUE SOURCES
Strategic partnerships with brands and
sellers to promote their offering.
B2B offering of our algorithms as a SaaS
solution.
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11. | AI Fashion Platform
GROWTH PROJECTION
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12. | AI Fashion Platform
EXPANSION PLANS
MID 2020
Tunisia, Algeria, South Africa
LATE 2020 - EARLY 2021
US, Canada, EU
2018 - EARLY 2019
United Arab Emirates (in progress)
MID 2019
Middle East, India
LATE 2019
Singapore, Indonesia, Philippines, Thailand
EARLY 2020
Japan, South Korea, China
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13. | AI Fashion Platform
COMPETITION
PERSONALIZED
GENERIC
SOCIALCATALOG-BASED
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14. | AI Fashion Platform
COMPETITIVE ADVANTAGE
SOCIAL SHOPPING
Influencing people’s purchases
through tailored intelligent
recommendations.
VIRAL EFFECT
Network structure in the app will
establish the viral dynamic.
B2B OPPORTUNITIES
Enable retailers with our image
recognition solution.
LABELED DATASETS
Over 1 million labelled
fashion-related images.
AI CORE
A strong data science team and
cutting-edge tech solutions.
INDUSTRIES EXPANSION
The technology can be expanded
to various industries
(furniture, items for kids, etc.).
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15. | AI Fashion Platform
PARTNERS
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16. | AI Fashion Platform
INVESTMENT
seed round
WE ARE LOOKING FOR FINANCING TO
Accelerate our growth and reach
100,000 active users and revenue of
$2.5M in 18 months;
Improve and develop our technological
and algorithmic stack along with the
additional modules;
Expand our AI research group and
continue working on the development
of the IP.
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