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Magento & Prophet 21
Magento Enterprise Edition: 
The world’s only open-core enterprise 
eCommerce platform, making it a 
whole different way of looking at 
eCommerce. 
2
Most ecommerce solutions 
are “one-size-fits-all.” 
But your business is unique. 
3
“Flexibility has been our focus 
since day one. No constraints or 
limitations. Anything is possible.” 
Magento Cofounder 
Roy Rubin 
4
You need a platform that puts 
you in control– 
not one that controls you. 
5
Magento Enterprise Edition gives 
you choice & control with virtually 
unlimited flexibility. 
6
How does it help you? 
7
How do you harness the platform’s 
flexibility and functionality to drive 
success for your unique business? 
8
No Limit On Design 
- Create the right design for your company 
- Don’t need to use an outdated look 
- Responsive Design 
- One code base for ALL devices 
9 
- PC 
- Tablet 
- Mobile 
- Easier to Maintain and Manage 
- Tweak UX/UI as needed to increase conversions
Attract and Convert More Customers 
- Search Engine Optimization 
- Customer Segmentation 
- Personalized Shopping Experience based on previous purchases 
- Personalized Offers and Discounts 
10 
- Coupons 
- Abandoned Cart Emails 
- Customer Loyalty Programs 
- Cross sells and Up sells 
Increase Average Order Value
11 
Grow and Scale 
- Reduce site load times 
- High Performance Architecture 
- Caching 
- Product Indexing 
- PA-DSS Compliance and Encryption 
- Staging / Testing Environment
Ability To Create Unique Tools 
- Wizards 
- Filters 
- Diagrams 
- What can you think of? 
12
P21 API 
- Each site is a bit different. We customize the API to fit your needs and 
13 
requirements. 
- Capable of B2B and B2C 
- Built to make your life easier
P21 Product Creation 
- Create product out of P21 
- Some content must be added in Magento. P21 does not store all the 
info that Magento needs. 
- Edit product description, meta description, keywords and images 
14 
on Magento. 
- Categorize new product within Magento 
- We CAN import product details and categories from B2B
15 
P21 API Payments 
- Payments 
- Each site is a little different 
- Use PO’s 
- Credit Cards 
- Authorize and Capture 
- Authorize then Capture on Shipping
Use P21 price book 
- Including contract pricing 
- Tiered pricing 
- Quantity discounts and pricing per tier 
- Pricing loaded and cached 
16
Live Inventory 
- Customers can see stock levels (if you want them to) 
- Cached to conserve bandwidth and server resources 
17
Reporting straight from P21 
- A/R 
- Invoices 
- … 
18
Multiple Users for One Company Account 
- Customer hierarchy 
- Your customer controls company user access 
19 
- Multiple User Levels 
- Control who can order 
- Control who can view reports
Why does this matter? 
20
21 
Streamline Web Orders 
- Reduce Errors 
- Eliminate Dual Data Entry 
- Accurate Pricing 
- Accurate Shipping Address 
- Shipping Notifications 
- Capture Payments
This allows you to… 
22
Attract & Engage 
Focus on your 
customer 
Grow & Scale Convert & Sell 
Retain & Drive 
Loyalty 
23
Customer Analytics 
- Know how they’re using it 
- Identify customers who are not using it 
24
Questions? 
Connect with us on Twitter: 
@ParadoxLabs 
25 
8 N Queen St, 9th Floor 
Lancaster, PA 17603 
(717) 431-3330 
magento@paradoxlabs.com 
Check out the blog post for a quick 
summary & answers from the Q&A

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Integrating P21 With Magento

  • 2. Magento Enterprise Edition: The world’s only open-core enterprise eCommerce platform, making it a whole different way of looking at eCommerce. 2
  • 3. Most ecommerce solutions are “one-size-fits-all.” But your business is unique. 3
  • 4. “Flexibility has been our focus since day one. No constraints or limitations. Anything is possible.” Magento Cofounder Roy Rubin 4
  • 5. You need a platform that puts you in control– not one that controls you. 5
  • 6. Magento Enterprise Edition gives you choice & control with virtually unlimited flexibility. 6
  • 7. How does it help you? 7
  • 8. How do you harness the platform’s flexibility and functionality to drive success for your unique business? 8
  • 9. No Limit On Design - Create the right design for your company - Don’t need to use an outdated look - Responsive Design - One code base for ALL devices 9 - PC - Tablet - Mobile - Easier to Maintain and Manage - Tweak UX/UI as needed to increase conversions
  • 10. Attract and Convert More Customers - Search Engine Optimization - Customer Segmentation - Personalized Shopping Experience based on previous purchases - Personalized Offers and Discounts 10 - Coupons - Abandoned Cart Emails - Customer Loyalty Programs - Cross sells and Up sells Increase Average Order Value
  • 11. 11 Grow and Scale - Reduce site load times - High Performance Architecture - Caching - Product Indexing - PA-DSS Compliance and Encryption - Staging / Testing Environment
  • 12. Ability To Create Unique Tools - Wizards - Filters - Diagrams - What can you think of? 12
  • 13. P21 API - Each site is a bit different. We customize the API to fit your needs and 13 requirements. - Capable of B2B and B2C - Built to make your life easier
  • 14. P21 Product Creation - Create product out of P21 - Some content must be added in Magento. P21 does not store all the info that Magento needs. - Edit product description, meta description, keywords and images 14 on Magento. - Categorize new product within Magento - We CAN import product details and categories from B2B
  • 15. 15 P21 API Payments - Payments - Each site is a little different - Use PO’s - Credit Cards - Authorize and Capture - Authorize then Capture on Shipping
  • 16. Use P21 price book - Including contract pricing - Tiered pricing - Quantity discounts and pricing per tier - Pricing loaded and cached 16
  • 17. Live Inventory - Customers can see stock levels (if you want them to) - Cached to conserve bandwidth and server resources 17
  • 18. Reporting straight from P21 - A/R - Invoices - … 18
  • 19. Multiple Users for One Company Account - Customer hierarchy - Your customer controls company user access 19 - Multiple User Levels - Control who can order - Control who can view reports
  • 20. Why does this matter? 20
  • 21. 21 Streamline Web Orders - Reduce Errors - Eliminate Dual Data Entry - Accurate Pricing - Accurate Shipping Address - Shipping Notifications - Capture Payments
  • 22. This allows you to… 22
  • 23. Attract & Engage Focus on your customer Grow & Scale Convert & Sell Retain & Drive Loyalty 23
  • 24. Customer Analytics - Know how they’re using it - Identify customers who are not using it 24
  • 25. Questions? Connect with us on Twitter: @ParadoxLabs 25 8 N Queen St, 9th Floor Lancaster, PA 17603 (717) 431-3330 magento@paradoxlabs.com Check out the blog post for a quick summary & answers from the Q&A