salima kamara A2 Media

1. Negative space
Both sidesof the frame isleftblank, linkingtothe rule of thirdssince the model iscomposedinthe centre.
However,withinthe negativespace,isagraduationfromblackto grey, symbolisinghow the modelssoul is
slowlybeingcontrolledbyadark spirit.Thischallengesthe formsandconventionsof horrorbecause layeredon
top of the graduatedbackgroundare faintlines, creatingadistortedeffect tothe poster. Thiscanalso
representhow the womanis slowlybeingcontrolledbyadark spirit.
Color Scheme
The majorityof the
colorsare dull anddark,
linkingbacktothe
stereotypical codesand
conventionsof horror
movies.One reasonfor
thisisbecause colors
such as blackand grey
visuallysignifies
darkness.Also,byusing
dull colors,suchas red,
continuestosignifythe
emotionallystate the
model isleftinafter
beinghauntedbya dark
spirit.Onthe contrary,
one color thatis bold,
are the eyesof the
model.The model has
greeneyeswhichdoes
not follow the color
scheme of the poster,
therefore challenging
the codesand
conventionsof horror
movie posters.Thisis
because thisinstantly
drawsthe audience’s
attentioninsteadof the
paranormal figure
besidesthe women,
hintingtowardsthe
audience howthe model
coulduse her eyesasa
formof powerto target
victims.
Paranormal Figures
The paranormal
challengesthe codes
and conventionsof
horror moviessince
bothfiguresare
composedbesides
the model.In
addition,the figures
blendswiththe faint
lineslayeredontop
of the graduated
background,
signifyinghow the
followingspiritsare
hauntingthe model.
Finally,the direction
of lightiscomposed
above the model
hence the reason
whyher shoulders
are have the most
light.However,
because the figures
are composed
aroundthat area of
lightfurthermore
represents the
modelslossof
control.
Typography
The title of the movie iscomposedinthe bottomof the frame inorderfor the audience tofocuson
the model whoiscomposedinthe centre.The followingcolorof boththe title andcoverlinesare
writteninwhite whichsymbolizesinnocenceandpurity.Inaddition,the color contrastswith the
clothingof the model andbackgroundfurthermore appearingboldtowardsthe audience despite
the size or style of font.However,byusing white forthe textfurthermore challengesthe codesand
conventionsof horrormoviesbecause the letter‘t’isthe onlylettersurroundedbyred.Because of
this,thiscreatesan enigmaof the audience’ssuspiciononwhetherreligionischallengedbythe
devil since redisassociatedwithevil anddanger.