overview of digital marketing and basic one page seo. for more details please visit: www.excellencedigitalacademy.com

1. Digital Marketing Training

2. What Is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or
campaign that has been in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can include:
• Billboards
• Newsletters
• Direct mail
• Print Advertisements
• Newspaper print ads
• Tele marketing
• Flyers
• Radio
• Television

3. What is Digital Marketing?
Digital marketing is an umbrella term for all
of your online marketing efforts. It’s an art
of getting customers for a business via digital
channels such as Google search, social media,
email, and websites.
Key components of Digital Marketing are:
Search Engine Optimization, Social Media
Marketing, Email Marketing, Search Engine
Advertising and so on.

4. Benefits of Digital Marketing.
• Real Time Results
• Builds your brand
• Location targeting become very easy
• Provides targeted results
• Simple to measure
• Cost effective
• Provides Convenience
• It's easier to change or stop a digital marketing campaign after it starts
• Digital marketing gives fans/viewers/readers a chance to share your
content

5. Search Engine optimization
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's unpaid results

6. Why is it so important?
The importance of SEO starts with the desire of the
companies to gain more traffic for their websites. The
ranking over search engines matter because users pay
more heed to the first 5 searches on Google.

7. SEO
• ON-PAGE
• OFF-PAGE

8. Introduction to Search Engines?
Search Engine is a program or a system which searches
for a keyword which is inputted by the user and
provides corresponding results (Information) to it.

9. Search Engine History
Archie 1990
AltaVista 1994
Yahoo 1994
MSN 1995
Google 1998
Bing 2009
Baidu 2000
Yandex 1997

10. Why Google?
•User Friendly
•Quality Assurance
•Relevant Results
•Time-saving and efficient
•Fast

11. SERP

12. Google’s Rich Answer Box

13. Google Bot
Googlebot uses an algorithmic process: computer
programs determine which sites to crawl, how often,
and how many pages to fetch from each site.
Web Crawler
Spiders
Internet Bot
An Ant
Robot

14. Other Search Engine Bots
Yahoo - SLURP
MSN - MSNBOT
Ask - TEOMA

15. How Search Engines Work?
✓Crawling
✓Snapshot
✓Caching
✓Indexing

16. How Search Engines Work?

17. Domain, Hosting and Extensions
Domain
A domain name is your website name. A domain name is the
address where Internet users can access your website.
Domain Extension:
The extension is used to specify a country code
Domain --- www.abcd.com
Hosting --- To run www.abcd.com space required on server
Extensions--- .com, .edu, .gov, .org, .tv, .info,
Co.uk, Co.in, Co.au,Co.pk, Co.uk

18. Purchase Domain from:
Godaddy, BigRock, Hostgator, Hosting Raja
Whois.com

19. What is a Website?
A website is a collection of web pages that grow your
business online.

20. What is Blog?
A blog is a frequently updated online personal journal or
diary. It is a place to express yourself to the world. A place
to share your thoughts and your passions.
Types of Blog
•Personal
•Corporate
•Subject based

21. Visit: www.excellencedigitalacademy.com