Generation S is the first generation that self selects to be part of the generation. Welcome to Generation S, the social generation. It spans all demographics and is not limited by age, location or education. http://www.pammarketingnut.com/2014/01/generation-s-bridging-the-social-digital-divide-ibmconnect/
It's time we acknowledge the social digital divide. We are leaving out entire segments of people who don't understand the social media technologies. As a result many business marketers are talking to themselves instead of with customers, partners & industry leaders. Brand evangelists and subject matter experts have information to share, they want to engage but they don't know how. There is a younger generation thirsty for their knowledge. To bridge the social digital divide we must acknowledge the people being ignored and find ways to engage them in the conversation, enable them to share their knowledge. By using mediums such as audio /video we can tap into their wisdom and then package the conversation up for social ecosystem to devour.
18. Get Real: Social Business Maturity
•
Mindset
•
Social Media Program
•
Leadership & Organizational Model
•
Processes & Policies
•
Education
•
Measurement
•
Technology
19. What are you measuring?
Business metrics: revenue, CSAT,
reputation.
Corporate
LOB/Geo
Stakeholders
Social Strategist/
Community Manager
Social media analytics: Insights, share
of voice, resonance, WOM.
Engagement metrics: fans, followers,
clicks.
Source: Altimeter Group
27. The Human Brand
“Social didn’t transform
our culture, it revealed it.”
~Clarissa Felts, Lowes
28. Human Brands:
§ Think like humans
§ Care about humans
§ Value relationships
§ Listen to other humans
§ Talk like humans
§ Have a personality
§ Show their “human”
§ Make & own their mistakes
§ Are available
§ Know themselves
§ Know their audience
§ Invest in people
29. My Brand is…
§ What I say
§ What I do
§ What I tweet
§ What I post on Facebook
§ What I Instagram
§ What I write in email
§ What I share
§ How I respond
§ How I interact on & offline!
§ How I drive!
§ ME!