This is useful for Library Science student

1. MLISC
2012 -2013

2. Swanand Milk United Limited

3. History
Mission
Vision
Knowledge Management

4.  It was founded in 1946.
 Brand name managed by an Indian cooperative
organization, the Gujarat Co-operative Milk Marketing
Federation Ltd.
 SMUL spurred the White Revolution in India
Contd….

5.  It is also the world's largest vegetarian cheese
brand.
 SMUL has entered overseas markets such as
Mauritius, UAE, USA, Oman, Bangladesh, Australia,
China, Singapore, Hong Kong and a few South
African countries.
 Its bid to enter Japanese market in 1994 did not
succeed, but it plans to venture again.

6.  Deliver profitable and equitable returns to a
large number of farmers for a long period of
time.
 Expansion of distribution network, creative
marketing, consumer education and product
innovation.

7. Raw Milk
Condensed
- Packaged Milk Dried Milk
>Ghee, butter, ->Ice cream ->Skimmed
cream and beverages milk powder

8.  The test of India is to be a part of everyone's life.
 Smul is one of the oldest brands in the
marketplace and consumers get attracted to it.
 It is also the one to bring the co-operative
movement in the milk segment; like in rural
villages of Gujarat and Rajasthan.
 It also enhanced the financial position of rural
women. Its vision is quality and unity.

9. Content Technology
Architecture Architecture
Components
Process People
Architecture Architecture

10. Content Architecture
 Techniques and Procedures for making new
products.
 Competitors and Market Information.
 Research and Developments Activities.
Contd….

11. Content Architecture
 Repositories.
- Patents.
- Grey Literature
- Articles
- Legal Papers
- Conference Proceedings
- Meeting Discussion
- Policy Paper
 Queries
 Comments and Suggestions
Contd….

12. Internal External
Knowledge Knowledge Maintenance
Content Content
Publish
Edit S - Database
User

15. Technology Architecture
 Portal was developed named as MILKWAY.
 It is for External and Internal users.
 The URL of the portal is www.milkway.com
 It is consist of News, Groups, Product
Advertisement, Seminar Papers, etc.
Contd….

16. Technology Architecture
 Firewall is used for security.
S - Database was also developed by using Active
Server Page.
 ATG dynamo was used to develop portal.
Contd….

17. Firewall
Security
Intranet User
Factory
Intranet
Users
MILKWAY Extranet
Central Portal Users
Repository
Technical Customers
Users

18. People Architecture
 The committee of 30 people was appointed
named as MILKWAY Team.
 Two people for each Factory.
- Research and Content Manager (2) and,
- Technical Manager (2)
 Committee looked after collection of information
within three Factories.
Contd….

19. People Architecture
 Information collected is forwarded to the
Central Unit of the factories
 Central Unit Analyses and Processes the
information received for the purpose of co-
ordination
Contd….

20. Research and Production
Content
Manager
Finance
KM Technical
Chief Manager R&D
Manager
HRD
Editors
Marketing

21. Process Architecture
 People can share the knowledge by submitting
documents through portal.
 To encourage people and employees to submit
documents to portal cash rewards as an
incentives were thought of.
 It is followed by review process where experts
assign rating to the review documents.
 The content is uploaded through factories by
Research and content manager and technical
manager through intranet to central repository.
Contd….

22. Process Architecture
The users who read the document and gain
benefits out of it should rate the document .
 Special events are to held to promote MILKWAY
portal among employees.
 Periodic ‘Knowledge summits’ are held at various
factories.