Equity in Bike Share: Practical Methods for Addressing Equity and Measuring Outcomes
Abstract: Bike share systems across the country have experienced enormous success in ridership and popularity, but riders are not always representative of the local population. This panel focuses on how to design, administer, communicate about, and evaluate programs to reach people most in need of this healthy, affordable travel option.
Presenters:
Presenter: Morgan Whitcomb Sam Schwartz Engineering
Co-Presenter: Melissa Ballate Blue Daring
Co-Presenter: Andrew Duvall University of Colorado Denver
Co-Presenter: Nicole Freedman City of Boston
43. Bike Sharing Concept not Understood
Public Safety + Biking go Hand-in-hand
Culturally Viewed as Recreation
People of Color Open to Biking
Bikes Seen as Investment in Community
Education on Safety, Cost and Proximity
1
2
3
4
5
6
44. Bike Sharing Concept not Understood
Public Safety + Biking go Hand-in-hand
Culturally Viewed as Recreation
People of Color Open to Biking
Bikes Seen as Investment in Community
Education on Safety, Cost and Proximity
1
2
3
4
5
6
45. Bike Sharing Concept not Understood
Public Safety + Biking go Hand-in-hand
Culturally Viewed as Recreation
People of Color Open to Biking
Bikes Seen as Investment in Community
Education on Safety, Cost and Proximity
1
2
3
4
5
6
46. Bike Sharing Concept not Understood
Public Safety + Biking go Hand-in-hand
Culturally Viewed as Recreation
People of Color Open to Biking
Bikes Seen as Investment in Community
Education on Safety, Cost and Proximity
1
2
3
4
5
6
47. Bike Sharing Concept not Understood
Public Safety + Biking go Hand-in-hand
Culturally Viewed as Recreation
People of Color Open to Biking
Bikes Seen as Investment in Community
Education on Safety, Cost and Proximity
1
2
3
4
5
6
48. Bike Sharing Concept not Understood
Public Safety + Biking go Hand-in-hand
Culturally Viewed as Recreation
People of Color Open to Biking
Bikes Seen as Investment in Community
Education on Safety, Cost and Proximity
1
2
3
4
5
6
54. Best CHANNELS
for Communication
• Engagement of community groups/leaders
55. Best CHANNELS
for Communication
• Engagement of community groups/leaders
• In-context/language advertising and messaging
56. Best CHANNELS
for Communication
• Engagement of community groups/leaders
• In-context/language advertising and messaging
• Activation of informal influencers
57. Best CHANNELS
for Communication
• Engagement of community groups/leaders
• In-context/language advertising and messaging
• Activation of informal influencers
• Public education initiatives
58. Best CHANNELS
for Communication
• Engagement of community groups/leaders
• In-context/language advertising and messaging
• Activation of informal influencers
• Public education initiatives
• Long-term approach to building engagement
59. Best CHANNELS
for Communication
• Engagement of community groups/leaders
• In-context/language advertising and messaging
• Activation of informal influencers
• Public education initiatives
• Long-term approach to building engagement
• Benefits-based messaging and promotions
81. Recognize unique audiences
within target communities
Community partnerships
are essential
Engagement and (early)
education is necessary
82. Recognize unique audiences
within target communities
Community partnerships
are essential
Engagement and (early)
education is necessary
Create positive
brand experiences