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BERR Advertising DECK


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BERR Advertising DECK

  1. 1. An Opportunity for Life BRENT ROBINSON RENT ROBINSON Bikers Education Riders Rules An Opportunity for Life
  2. 2. <ul><li>Mission </li></ul><ul><li>BERR is established to bring about awareness to the joys </li></ul><ul><li>and dangers of motorcycle riding focused on the age group </li></ul><ul><li>of 17 to 25 year olds. </li></ul><ul><li>I t is our mission to change the attitudes and behaviors of </li></ul><ul><li>our youth as they take to the road on a motorized vehicle. </li></ul><ul><li>We must instill in our youth that there are serious </li></ul><ul><li>consequences for riding a bike without the proper training, </li></ul><ul><li>safety gear and completion of proper training. Through </li></ul><ul><li>BERR we will reinforce that poor decisions creates a </li></ul><ul><li>negative impact for you and the people who share the </li></ul><ul><li>roads with you. </li></ul><ul><li>We are reaching out to private citizens and corporations to </li></ul><ul><li>join us in our effort to make the highways safer for our </li></ul><ul><li>loved ones and together we will train our young men and </li></ul><ul><li>women on the proper way to enjoy a motorcycle and </li></ul><ul><li>preserve life! </li></ul><ul><li>Purpose </li></ul><ul><li>To create, build, develop, launch and execute educational </li></ul><ul><li>outreach programs targeted to the 17-15 year demographic. </li></ul><ul><li>MPM has created two very special programs ; BERR </li></ul><ul><li>and EBUFT are specifically designed to interest and impact </li></ul><ul><li>and engage our youth-oriented demographic. </li></ul><ul><li>We have decided to approach our youth in a medium which </li></ul><ul><li>they know best, these mediums are designed to capture their </li></ul><ul><li>undivided attention through a series of contemporary multi – </li></ul><ul><li>media cultural applications; </li></ul><ul><li>Animation Character Generation Iphone Applications </li></ul><ul><li>Hip Hop Professional Athletes Music Videos </li></ul>Introduction
  3. 3. Brent’s Bio A S a young child Brent was a very cooperative baby. He did as he was told, with a smile on his face. As a child curious about “time” Brent constantly asked m e to explain infinity. Brent’s determination to understand the science of time lead him to adopt an unusual interest in watches. Even when some were too large to remain on his wrist. Brent believed rocks had magical powers and he would give me rocks to carry in my purse, and he would say “Mom this is a lucky rock , please keep it with you to keep you safe. How I wish I had given Brent back one of his lucky rocks. Brent loved people and always desired to have siblings. He loved the idea of family and I believed this why he had so many friends. Brent was noble and seriously practiced “fairness”. Brent was very proud that he had the gift of negotiation. He would often say that he never got in to fights because he knew how to use words to solve any dilemma, joking that he would make a great lawyer. The sight of blood would make Brent faint; it happened in the dental office and one other time when a friend was attempting to pierce his ear. He had fainted and hit his head on the bath- room sink on the way down. He was injured and suffered a seizure from the lick on his head. Brent loved sports and basketball the most. He could land a three-pointer basket with little effort and he loved the Lakers and said he could never move from LA because of his love for the team. His favorite players showed an independence of sorts, resembling that of a rebel. He admired people who were independent thinkers. Coach Silva felt Brent had a future in track and field. Brent was a very fast runner. Brent recently told me that one day soon I would be proud of him. I want Brent to know that I am proud of him. Brent could say “I love you“ very easily, and he said it often. August 1, 1988-January 23, 2010
  4. 4. On a beautiful Saturday afternoon in sunny California on January 23, 2010, my son , Brent Robinson, my only child, borrowed a friend’s motorcycle to take a spin around the block…and he never came back. Brent started talking about motorcycles in middle school. When he would admire a passing bike on the highway he would say, Mommy, one day I am going to ride a motorcycle. I remember the first time he spoke those words, it cut deeply. I started my campaign of trying to discourage my son from Bike riding. In hindsight, after learning of his pure determination and comprehending that his desire would not go away,… I should have immediately investigated the available resources for bike safety. Ordained by my son’s tragic ending, it has now positioned me as a childless mother whose primary Job is to make sure parents are aware of the safety measures available today to safeguard you from the devastating loss which I have endured. Once I realized my son was addicted to the thrill of bike riding , and that desire was not going away, I should have taken measures to properly train my son in bike safety Unfortunately it took the most inconceivable heartache imaginable to learn about and embrace bike safety practices. This is my cause and I am inviting you to join me. We can all complain about the media and its content of violent video games or TV shows which encourages kids to feel invincible. But I am here to tell you that I put my foot down and demand Brent would not own a bike under my roof. And he never did, but 23 days after he left our family home he was dead on the street after performing a dangerous wheelie stunt. My precious son lost control of the borrowed bike and hit a parked SUV at 45 miles per hour and my beautiful child was fatally injured beyond repair. He died upon impact and I can not bring him back to life. But I can bring you to the Information and knowledge that could well save your children's’ life. Marsha Randolph
  5. 5. <ul><li>Approximately 6.6 million riders spend about $7.5 billion a year on new bikes </li></ul><ul><li>Motorcycle owners tend to live in mostly white, rural counties in the West and </li></ul><ul><li>Midwest, with a smattering in Northern New England, where traffic-free back </li></ul><ul><li>are roads abound </li></ul><ul><li>Today 9 in 10 bike owners are male </li></ul><ul><li>The number of American households that own motorcycles jumped 26 percent from 2003 to 2008 </li></ul><ul><li>In 2003, Baby Boomer riders outnumbered Gen Y motorcyclists almost four to one. But Gen Y motorcycle ownership grew 135 % since 2003. </li></ul><ul><li>Listening to Music is a favorite Teen Activity </li></ul>Demographics
  6. 6. <ul><li>National Highway Traffic Safety Administration data shows that for the same per-mile exposure, motorcyclists are roughly 28 times more likely to die than occupants of other vehicles. </li></ul><ul><li>a 102% increase in motorcycle fatalities from 1998 to 2005, compared to a 24% increase for all traffic fatalities statewide. </li></ul><ul><li>a 63% increase in motorcycle severe injuries from 1998 to 2005, compared to a 4.9% increase for all traffic severe injuries statewide </li></ul><ul><li>a small percentage of the owner are riders aged 15-19(4%) and 20-24(6%), yet represent nearly twice that percentage of fatalities (11-13%). </li></ul><ul><li>It should also be noted that 90% of the fatal victims are male. </li></ul><ul><li>There were 96,000 bikers injured during 2008. </li></ul><ul><li>Motorcyclist in their 20’s have more fatal accidents than any other age group </li></ul><ul><li>Motorcycle sales has increased by 30% since 2001 , and motorcycle deaths have increased by 50% </li></ul><ul><li>This is the 11th consecutive year that there has been an increase in motorcycle crash deaths. </li></ul><ul><li>Of the young motorcycle operators (ages 15-20) involved in fatal crashes in 2008, more than one-third (43%) were either unlicensed or driving with an invalid license., and 25% were non –owners , thus lack of formal training </li></ul><ul><li>Statistics </li></ul>
  7. 7. <ul><li>Join forces with: </li></ul><ul><li>OTS (Office of Traffic Safety) </li></ul><ul><li>CHP (California Highway Patrol) to push the M1 Bill through </li></ul><ul><li>MSF (Motorcycle Safety Foundation) </li></ul>
  8. 8. <ul><li>Speak the kids language through multi-media </li></ul><ul><li>Getting the Message out </li></ul>Music - Develop and produce a hip-hop recording featuring LA Lakers Forward, Ron Artest collaborated with celebrated song bird Deniece Williams. This song will appeal to the younger audience while addressing the desire to experience the freedom of motor- cycle riding. This song will hit the charts and become a universal theme for bike safety and “freedom”. Character Generation - Our animator will design and build an animated character of Brent’s likeness. This character will serve as a constant reminder of the friend we lost in Brent. Young people will respond better as Brent’s character will be ever present in forms of BERR’s logo to instill the Bikers Education Riders Rules in TV ads, print ads, government agencies safety campaigns, benefit concerts, sporting events, school speaking engagements, celebrity appearances, BERR’s marketing brochures and materials, etc. Music Video – a music video will be produced and tied into the Ron Artest Deniece William song, “Free” which will resemble the P.Diddy dedication to Biggie Small collaborating with the singing group the Police.; thus the new rendition is “I’ll be Missing You”. The BERR animated character will open the video riding a motorcycle to the music “I just want to be Free”… IPhone Application – BERR animated character will provide safe motorcycle riding instructions via IPhone apps BERR’s whole approach is to promote and enforce “safety” through entertaining values while enjoying the biking experience and Is specifically designed to capture the attention of our target demographic
  9. 9. Brent Edward Randolph Robinson Bike Education Riders Rules EDUCATE Bike Users Formal Training
  10. 10. <ul><li>BRENT EDWARD RANDOLPH ROBINSON </li></ul><ul><li>BIKE EDUCATION RIDERS RULES </li></ul>Friends Never Allow a Non-licensed User to Ride Their Motorcycle Friends Never Allow Friends to Ride Without Formal Training Friends Never Allow Friends to Ride without Protective Gear Friends Do Not Loan their Bikes Out Bike Riders Should Own their Bike and Become Familiar with it’s Gears and Operation Statistics support that 35% of riders who do not own motorcycles are killed annually in motorcycle accidents .   Friends Never Allow a Non-licensed User to Ride Their Motorcycle Friends Never Allow Friends to Ride without Formal Training Friends Never Allow a Non-licensed User to Ride Their Motorcycle Friends Never Allow Friends to Ride without Formal Training
  11. 11. <ul><li>EDUCATE BIKE USERS with </li></ul><ul><li>FORMAL TRAINING </li></ul>The time has come for a group of responsible parents and concerned citizens to band together to address the media’s irresponsibility in overwhelming our youth with video games and ludicrous TV/Cable shows that depicts and encourage our kids to jump off roofs; slide down a metal pipe/hand rail on a skate boards; or hit a brick wall at 45 miles per hour, crash and then get up and walk away … Just for fun The only way to combat this craze -- this ridiculous form of unintentional human suicide -- is a loud and clear message from parents and concerned citizens to EDUCATE BIKE USERS with FORMAL MOTORCYCLE TRAINING .
  12. 12. Your brand has the opportunity to join forces with BERR and gain access to more than just the youthful demographic who spent 140-180 billion dollars in 2008. The BERR program is designed to first and foremost, SAVE LIVES by embedding our traffic safety message into the minds of every 15 year old to 25 year male and female. We will achieve this feat by aligning ourselves with highly visible recording artists, professional athletes and other familiar figures admired and adored by our target audience. We will utilize the power of today's multimedia to indulge, embrace and witness this confluence of sports and entertainment orchestrated for the good in order to win the attention of our youth, a generation who has been desensitized by blood and gore and has no fear. Weave your brand into an ongoing safety campaign that will affect many lives and earn the respect of parents and help us establish a new precedence of motorcycle safety. Teaming you up with agencies, lawmakers, government and law enforcement agencies. Your participation will help us we rewrite fatality statistics, change laws and serve our general public with safety education and a greater purpose, and we will have fun while doing it. We are looking for an exclusive set of brands to be showcased to the segmentation that spent in 2009 over 15 billion dollars purchasing electronics, food and beverages, music and clothing . This group of young people have more disposable income and less overhead and debt. They are the “buying force” in this economy today. Key benefits include: media coverage, branding and product association with high-profile individuals including local and national celebrities, red carpet step and repeat and signage, social networking, photo opportunities , sample distributions and more . Be the title sponsor on the BERR website and newsletters to be distributed to a every high school senior nationwide. Through the BERR campaign you can strategically put your marketing dollars to work for your brand while creating a marketing sensation and effectuating change. We will do the hard work and you will benefit significantly. If you’re looking to expand your brand profile, we have several opportunities to have your product/brand placed in the emotional eyeballs of the Y Generation; your key target market. Brent Robinson was so loved; he has over a tenth of a million friends on and Facebook. With a Conscious
  13. 13. <ul><li>Collaboration Song Featuring </li></ul><ul><li>Ron Artest of the Lakers and Deniece Williams, song “ Free ” </li></ul><ul><li>Product Placement </li></ul><ul><li>Benefit Concert Branding - Prince </li></ul><ul><li>CD Launch Party </li></ul><ul><li>Red Carpet Step and Repeat </li></ul><ul><li>Educational Seminars </li></ul><ul><li>“ Sponsored by” For all Marketing, Proprietary Collateral, Print Ads </li></ul><ul><li>Music Video and Educational Videos </li></ul><ul><li>Product Placement in Music Video </li></ul><ul><li>Photo opportunities during VIP CD Launch Party </li></ul><ul><li>Music Video Production </li></ul><ul><li>CD Recording, Video Game </li></ul><ul><li>News Coverage and Press </li></ul><ul><li>Over one million Impressions </li></ul><ul><li>Monthly Newsletters to: </li></ul><ul><li>High School Seniors & Colleges </li></ul><ul><li>U.S. Military Facilities </li></ul>
  14. 14. <ul><li> </li></ul>
  15. 17. Brent Robinson Foundation Marsha Pro Marketing Management Marsha Randolph, Principal 888.9000.MPM Grant Writer Public Relations Music Producer Video Production Special Thanks to all who are making this effort possible Discuss the training programs