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National Safe Boating Council - Rachel Johnson

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Partner Update - Rachel Johnson, CAE, Executive Director, NSBC

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National Safe Boating Council - Rachel Johnson

  1. 1. Partner Report: The National Safe Boating Council Life Jacket Association Conference June 27, 2017 St. Petersburg, FL
  2. 2. National Safe Boating Council • Founded in 1958 • Safer Boating through Education, Outreach, and Training
  3. 3. NSBC Programs 2017 • Boating Safety Media Toolbox • Distracted Boating • Get Connected • IBWSS • North American Safe Boating Campaign • Read the Label 2018 • Crowdsourcing: Complementing the RBS Survey • Engaging Survivors of Boating Accidents • IBWSS • North American Safe Boating Campaign • Targeting Teens
  4. 4. BoatBeat.org
  5. 5. BoatBeat.org
  6. 6. Distracted Boating
  7. 7. Get Connected
  8. 8. Get Connected
  9. 9. North American Safe Boating Campaign • Wear Your Life Jacket to Work Day • Ready, Set, Wear It! Life Jacket World Record Day • National Safe Boating Week Outreach Efforts
  10. 10. Wear Your Life Jacket to Work Day
  11. 11. Ready, Set, Wear It! Life Jacket World Record Day • 250 Events Worldwide • Australia • Brazil • Canada • Ireland • Japan • Nigeria • Portugal • Poland • Spain • U.S. • 8,911 Participants
  12. 12. NSBW Outreach Efforts
  13. 13. NSBW Outreach Efforts
  14. 14. North American Safe Boating Campaign Rebranding
  15. 15. Read the Label
  16. 16. Crowdsourcing
  17. 17. Engaging Survivors of Boating Accidents
  18. 18. Engaging Survivors of Boating Accidents "Remembering Deborah Boles, 16, who died on July 4, 1998 in a preventable accident while wearing a life jacket. Even seasoned boaters need boater education. Boat owners can prevent accidents by ensuring their boats are only operated by individuals who have completed a boater education class, just like car owners can prevent accidents by insuring their cars and motorcycles are driven only by those who are licensed to drive them. Be safe in the water so you can all go home together."
  19. 19. Engaging Survivors of Boating Accidents
  20. 20. Targeting Teens
  21. 21. IBWSS
  22. 22. Questions? Rachel Johnson, CAE Executive Director National Safe Boating Council www.SafeBoatingCouncil.org rjohnson@safeboatingcouncil.org (703) 361-4294

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