1. HOW TO GET RESULTS FROM SOCIAL
MEDIA IN 15 MINUTES A DAY
By: Laurel Robbins @Laurel Robbins
Michael Hodson @GoSeeWrite
Laurence Norah @Lozula
travelbloggersassociation.com Twitter: @PTBAssoc
2. Key Elements of Getting Results From
Social Media in 15 Minutes a Day
• Be Where Your Target Audience Is
• Align Your Efforts with What Your Audience Wants
From You
• When to Post
• What to Post
• My #1 Time Saving Tip
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3. Choosing a Social Media Platform
• Choose the ones your audience is on
• If your audience is on more than one, choose
as many as you realistically have time for
• It’s better to do 1 really well, than do 3 poorly
• By being ‘everywhere’, you end up being
nowhere
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5. Align Your Efforts with
What Your Audience Wants
So….what does your audience want?
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6. How to Determine What Your
Audience Wants
• Use: Klout.com, Kred.com, MyTopTweet.com, Facebook Insights,
Twitter Analytics, Google Analytics, HootSuite
• What did your top posts have in common?
– Time they were posted?
– Photos or links to articles?
– Purpose: I.e. To inform? Make someone laugh? Sell something?
– Were the hashtags the same?
– Were the topics similar?
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8. Repeat Past Successes: Twitter
Analytics
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9. Connect with Your Audience
• Ask questions, have a conversation.
• You should be talking WITH people, not TO
people.
• Engage and be engaging. Here are some
ideas:
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@PTBAssoc
10. Include More Photos in Your Posts
• Images on Twitter
get 150% more
retweets than text
only posts
• Images on
Facebook get
53% more likes
than text only
posts
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11. Hold a Photo Competition
Hold a reader photo
competition
Creates user engagement
Builds brand awareness
Creates community good will
Generates potential client leads
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12. Ask a Question/Fill in the _____.
Ask a question to:
create engagement
Build brand
awareness
Questions result in
double the comments.
Fill in the blanks result
in 9X more comments
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13. Best Time To Post?
• When most of your followers are
online
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16. My #1 Time Saving Tip
• ……..SCHEDULING!!!!
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17. Scheduling Tools
• Facebook (schedule in Facebook)
• Twitter, Google+ Page & LinkedIn Use
BufferApp
–Can be used to schedule posts,
photos and quotes
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21. What Can Be Scheduled/What
Shouldn’t Be
Content to Automate:
• Links to blog posts and relevant articles
• Photos linked to timely events, i.e. first day of spring
What Not to Automate:
• Direct messages on Twitter
• Future events that you can’t predict, i.e. “So happy to be on the sunny
beaches of the Maldives” … it’s pouring rain
• Strive for a combination of scheduled content and real-time content
Always take 5-10 minutes a day to respond to messages/replies, make
comments on your social media platforms. It humanizes your brand.
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22. Time Summary: What 15 Minutes a
Day Looks Like
• 15 minutes/day x 7 days = 105 minutes
• Monday: Scheduling for the week: 20 minutes, 10 minutes
replying/commenting, 5 minutes unfollowing in ManageFlitter
• Tuesday – Thursday : 10 minutes getting new followers-ManagerFlitter, 5
minutes replying/commenting
• Friday: 5 minutes replying/commenting
• Saturday/Sunday: 0 minutes
• 20 Minutes remaining: Creating/monitoring Facebook ads, Twitter Chat,
more commenting etc.
• Total: 105 minutes
travelbloggersassociation.com Twitter: @PTBAssoc
23. Summary
• Be Where Your Audience Is Give Them What They Want (Analyze
your past successes and repeat, repeat, repeat)
• Post When your Audience is online
• Schedule posts on social media once a week
• Find a balance between scheduled content and real-time content
• Create engagement: Talk WITH your followers, not TO your
followers
• Look at your timeline: would you want to follow your account?
travelbloggersassociation.com Twitter: @PTBAssoc