Checklists for Personal Branding on Linkedin and Content for Brand Amplication produced by Ioana Jago, Iventum

1. ☐ Write your “unashamedly authentic introduction”
☐ Invest in a professional photo shoot for a handful of quality photos for your LinkedIn profile
(calibrated to square LinkedIn specs) and for your presentations
☐ Use Creator Mode to create a 20 second video introduction of yourself and of your super-powers
☐ Use the LinkedIn banner to advertise your most important topic at any point in time (with Call to
Action and hashtag); replace as needed
☐ Fill in your Service Page (under your intro, on your profile homepage)
☐ Ask your clients (old and new) to review your work and offer ratings
☐ Decide on a unique hashtag for your business / personal brand (if the two are the same) which
you will go on to use on all your assets consistently
☐ Ensure your contact info is up to date and uses your business email
☐ Follow all people of interest, connect with all people you know / are comfortable reaching out to
☐ Create a Company Page (with its own header image); once you have 150 followers you will be
able to apply for LinkedIn Live (it allows you to host your very own events live on LinkedIn) and
for LinkedIn Newsletter (allows you to publish newsletters directly via your LinkedIn Company
Page)
☐ Use the “100 x invites to follow” to grow the following of your company page
☐ Link your Twitter account to your LinkedIn one; when you post on LinkedIn select “Post to
LinkedIn + Twitter” to ensure your posts are published on both channels (use your own hashtag on
twitter too and publish it in your twitter profile)
☐ Customise your profile url to the neatest possible format (e.g. linkedin.com/in/firstnamesurname)
☐ Include your LinkedIn profile url in your email signature or insert a call to action connected to
LinkedIn
☐ To tag a company or individual in your posts you must first either be connected with them or
follow them
☐ Go through your little ‘black book' of contacts and make sure you are connected with each of
them / try to connect with each of them (personalise your invitation at all times) and follow all
people / companies of interest: friends, peers, collaborators, suppliers, clients etc
☐ Download the LinkedIn mobile app on your smartphone and ensure you stay signed in; check
app daily (am/pm)
☐ Post from desktop, engage via mobile app on the go
☐ Mute posts and unfollow people whose activity doesn’t fit your profile (you can unfollow people
and stop seeing their activity but still remain connected to them)
☐ LinkedIn is where b2b relationships are formed and nurtured. Same rules, professional
behaviours, courtesies and responsibilities as in the real world apply.
© IVENTUM LTD
PERSONAL BRANDING ON LINKEDIN
REMEMBER
THIS
“Building B2B relationships on social media is a form of courtship: you
just keep showing interest and keep showing off until you get a match.”
Ioana Jago

2. Start with…
☐ Slideshows (landscape pdf introducing your services, your personal story etc in a visual way)
☐ Checklists (like this handout; these are hugely appreciated by the community)
☐ “How to” articles (your own or 3rd party content by with your summary and slant on it)
☐ Case studies (the more visual and succinct, the better; can be just a short paragraph + photos)
☐ Book summaries (very popular; showcase book cover + key learnings and tag author etc)
☐ Opinion pieces (particularly on your specialist subject)
☐ Product (software) / Service reviews
Continue to gain confidence with…
☐ Expert interviews (Q&A articles) series with influential people in your circle
☐ Infographics (data is king and these are easy to consume)
☐ Personal blog (if you enjoy writing longer, more personal pieces)
☐ Newsletter (but remember to curate interesting content and show some personality)
☐ Become a guest contributor to online and print publications (pro bono work but great exposure)
☐ Webinars
☐ Launching your own website (this can come first but decanting your thinking and then creating a
website has big advantages too)
Advanced stage…
☐ Signature video
☐ One-off recording (for Spotify & Soundcloud)
☐ Enter awards for micro businesses, women-led businesses, young entrepreneur, tech start-up
(etc) national, continental and international
☐ (E)-book on your signature topic
☐ Organise a conference on your specialist field
☐ Run a global research on your specialist field
☐ Create an awards programme
☐ Start an industry index
☐ TEDx Talks
© IVENTUM LTD
CONTENT FOR BRAND AMPLIFICATION
REMEMBER
THIS
“Why are you creating content? To contribute to the thinking of our times,
to demonstrate expertise and to benefit your profession.
Be consistent, be authentic and growth will follow naturally.”
Ioana Jago