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Agile and Product Management Presentation by Pamela Schure
- 1. Mastering Agile Product Management: Techniques for Project Success Pamela Schure – pamela.schure@gmail.com © 2023 Pamela Schure
- 2. Pamela Schure Product manager – 20+ years Apple Adaptec 280 Group Own companies PM Thought Leader Author, PM for Dummies Coach of Agile Teams, PMs, and POs Organization al Change Consultant MTA Cigna Ford @pamelaschure pamela.schure@gmail. com © 2020 Pamela Schure
- 3. Agenda Curiosity Perspective Your Perspective Techniques to explore Impact Map Design Thinking Scaled Agile with a Product Focus Digital Environments & Customer Behavior
- 4. Agile, Product Management and Project Management Linking different perspectives © 2023 Pamela Schure
- 5. Perspectives Agile •Develop Flexibly according to emerging needs •Often no completion date Product Management •Create and evolve products that meet customer and business needs Project Management •Complete projects according to stated business needs © 2023 Pamela Schure
- 6. What do you want to achieve? •Solving a current problem? •Learn new approaches? Please respond in chat © 2023 Pamela Schure
- 7. Conceive Plan Develop Qualify Launch Deliver Retire Product Management Lifecycle Engineering/Development Sales, Marketing • Engineering project to develop v1 • BAU activity to support • Dev may continue… • Mid-life refresh based on business case Retire? Change Develop X Digital Products Persist
- 8. Tools & Techniques for Persistent Products “Think Different” © 2023 Pamela Schure
- 9. How many of you: •Use or have used OKRs (Objective & Key Results?) •Use a Hypothesis Framework? Please respond in chat © 2023 Pamela Schure
- 10. Impact Mapping •Collaborative End-to-End approach that links Goals to what is built •Can be used with Partial information to “Fill in the blanks” © Impact Mapping Gojko Adzic
- 11. Impact Mapping Goal Actionable Outcome Actor Behavior Change Problem preventing behavior change Thing we build to solve this problem © Impact Mapping, Gojko Adzic Grow Revenue by 10% Sell more products High-end Customer Click through on products 10% more Can’t locate the product they want More engaging website
- 12. Impact Mapping Tips •Use it Forward & Backwards •Put in what you know & complete the rest © Impact Mapping, Gojko Goal Actionable Outcome Actor Behavior Change Problem preventing behavior change Thing we build to solve this problem
- 13. Design Thinking © IDEO Technique to better understand user needs Emphasis is on actual discussion with users and developing many ideas Can run as a workshop with your team – in one hour Actual practices takes much longer Empathize Define Ideate Prototype Test
- 14. Product Management & Agile Product Management •Focus on understanding customer needs •Bringing that knowledge into the organization •Acting on it Agile Development •Based on Lean principles •Flexibly responding to change •Works best with Stable Teams •Learn as you go •Avoid Waste © 2020 Pamela Schure
- 15. Scaled Agile with a Product Focus Simple Agile Product Manager works directly with one or two Delivery/Development Teams Scaled Agile CPO Product Managers Head of Development Product Line Team Delivery Team 1 Delivery Team 2 Product Manager(s) Development Team © 2020 Pamela Schure Product Manager works as part of a team to align and prioritize work
- 16. Customer Focus •Each of these techniques rely on Deep Customer understanding •Digital Products rely on a deep understanding of ACTUAL customer behavior © 2023 Pamela Schure
- 17. Questions?
- 18. Pamela Schure PRODUCT MANAGER – 20+ YEARS THOUGHT LEADER: AUTHOR AND TRAINER OF PM, PMM AND PO BUILDING GREAT TEAMS @pamelaschure pamela.schure@gmail. com © 2020 Pamela Schure
Editor's Notes
- Agile and PM assume NOT knowing the answer up front
- Questions: Brand new idea? Need to get buy in for a new idea? How many phases for a complete product to be developed? What will your dev team think about this process? How about marketing? When do you get marketing/GTM/Product marketing involved?
- Design delivery - less project like – ‘BAU projects’ was a term mentioned Project is not necessarily the way to develop product Puts the work through teams designed to work on products. Scope flexible, time windows set, resource / funding constrained
- Questions: Brand new idea? Need to get buy in for a new idea? How many phases for a complete product to be developed? What will your dev team think about this process? How about marketing? When do you get marketing/GTM/Product marketing involved?
- Questions: Brand new idea? Need to get buy in for a new idea? How many phases for a complete product to be developed? What will your dev team think about this process? How about marketing? When do you get marketing/GTM/Product marketing involved?
- Questions: Brand new idea? Need to get buy in for a new idea? How many phases for a complete product to be developed? What will your dev team think about this process? How about marketing? When do you get marketing/GTM/Product marketing involved?
- Questions: Brand new idea? Need to get buy in for a new idea? How many phases for a complete product to be developed? What will your dev team think about this process? How about marketing? When do you get marketing/GTM/Product marketing involved?
- Questions: Brand new idea? Need to get buy in for a new idea? How many phases for a complete product to be developed? What will your dev team think about this process? How about marketing? When do you get marketing/GTM/Product marketing involved?